AV1 and the Video Wars of 2027
Author’s Note: This post imagines a dystopian future for web video, if we continue to rely on patented codecs to transmit media files. What if one company had a perpetual monopoly on those patents? How could it limit our access to media and culture? The premise of this cautionary tale is grounded in fact. However, the future scenario is fiction, and the entities and events portrayed are not intended to represent real people, companies, or events.
This post was originally published on Mozilla's Hacks blog.
The year is 2029. It’s been two years since the start of the Video Wars, and there’s no end in sight. It’s hard to believe how deranged things have become on earth. People are going crazy because they can’t afford web video fees – and there’s not much else to do. The world’s media giants have irrevocably twisted laws and governments to protect their incredibly lucrative franchise: the right to own their intellectual property for all time.
It all started decades ago, with an arcane compression technology and a cartoon mouse. As if we needed any more proof that truth is stranger than fiction.
Adulteration of the U.S. Legal System
In 1998, the U.S. Congress passed the Sonny Bono Copyright Term Extension Act. This new law extended copyrights on corporate works to the author’s lifetime plus 95 years. The effort was driven by the Walt Disney Company, to protect its lucrative retail franchise around the animated character Mickey Mouse. Without this extension, Mickey would have entered the public domain, meaning anyone could create new cartoons and merchandise without fear of being sued by Disney. When the extension passed, it gave Disney another 20 years to profit from Mickey. The news sparked outrage from lawyers and academics at the time, but it was a dull and complex topic that most people didn’t understand or care about.
In 2020, Disney again lobbied to extend the law, so its copyright would last for 10,000 years. Its monopoly on our culture was complete. No art, music, video, or story would pass into the public domain for millennia. All copyrighted ideas would remain the private property of corporations. The quiet strangulation of our collective creativity had begun.
A small but powerful corporate collective called MalCorp took note of Disney’s success. Backed by deep-pocketed investors, MalCorp had quietly started buying the technology patents that made video streaming work over the internet. It revealed itself in 2021 as a protector of innovation. But its true goal was to create a monopoly on video streaming technology that would last forever, to shunt profits to its already wealthy investors. It was purely an instrument of greed.
Better Compression for Free
Now, there were some good guys in this story. As early as 2007, prescient tech companies wanted the web platform to remain free and open to all – especially for video. Companies like Cisco, Mozilla, Google, and others worked on new video codecs that could replace the patented, ubiquitous H.264 codec. They even combined their efforts in 2015 to create a royalty-free codec called AV1 that anyone could use free of charge.
AV1 was notable in that it offered better compression, and therefore better video quality, than any other codec of its time. But just as the free contender was getting off the ground, the video streaming industry was thrown into turmoil. Browser companies backed different codecs, and the market fragmented. Adoption stalled, and for years the streaming industry continued paying licensing fees for subpar codecs, even though better options were available.
The End of Shared Innovation
Meanwhile MalCorp found a way to tweak the law so its patents would never expire. It proposed a special amendment, just for patent pools, that said: Any time any part of any patent changes, the entire pool is treated as a new invention under U.S. law. With its deep pockets, MalCorp was able to buy the votes needed to get its law passed.
Things went downhill quickly for advocates of the open web. MalCorp’s patents became broader, vaguer, ever-changing. With billions in its war chest, MalCorp was able to sue royalty-free codecs like AV1 out of existence. MalCorp had won. It had a monopoly on web streaming technology. It began, slowly at first, to raise licensing fees.
Gorgeous Video, Crushing Fees
For those who could afford it, web video got much better. MalCorp’s newest high-efficiency video codecs brought pixel-perfect 32K-Strato-Def images and 3D sound into people’s homes. Video and audio were clear and rich – better than real life. Downloads were fast. Images were crisp and spectacular. Fees were high.
Without access to any competing technologies, streaming companies had to pay billions instead of millions a year to MalCorp. Streaming services had to 100x their prices to cover their costs. Monthly fees rose to $4,500. Even students had to pay $50 a minute to watch a lecture on YouTube. Gradually, the world began to wake up to what MalCorp had done.
By the mid-twenties, the Robotic Age had put most people out of work. The lucky ones lived on fixed incomes, paid by their governments. Humans were only needed for specialized service jobs, like nursery school teachers and style consultants. Even doctors were automated, using up-to-the-minute, crowd-sourced data to diagnose disease and track trends and outbreaks.
People were idle. Discontent was rising. Where once a retired workforce might have traveled or pursued hobbies, growing environmental problems rendered the outside world mostly uninhabitable. People hiked at home with their headsets on, enjoying stereoscopic birdsong and the idea of a fresh breeze. We lived indoors, in front of screens.
Locked In, Locked Out
It didn’t take long for MalCorp to become the most powerful corporation in the world. When video and mixed reality files made up 90 percent of all internet traffic, MalCorp was collecting on every transmission. Still, its greed kept growing.
Fed up with workarounds like piracy sites and peer-to-peer networks, MalCorp dismantled all legacy codecs. The slow, furry, lousy videos that were vaguely affordable ceased to function on modern networks and devices. People noticed when the signal went dark. Sure, there was still television and solid state media, but it wasn’t the same. Soon enough, all hell broke loose.
The Wars Begin
During Super Bowl LXII, football fans firebombed police stations in 70 cities, because listening to the game on radio just didn’t cut it. Thousands died in the riots and, later, in the crackdowns. Protesters picketed Disneyland, because the people had finally figured out what had happened to their democracy, and how it got started.
For the first time in years, people began to organize. They joined chat rooms and formed political parties like VidPeace and YouStream, vying for a majority. They had one demand: Give us back free video on the open web. They put banners on their vid-free Facebook feeds, advocating for the liberation of web video from greedy patent holders. They rallied around an inalienable right, once taken for granted, to be able to make and watch and share their own family movies, without paying MalCorp’s fees.
But it was too late. The opportunity to influence the chain of events had ended years before. Some say the tipping point was in 2019. Others blame the apathy and naiveté of early web users, who assumed tech companies and governments would always make decisions that served the common good. That capitalism would deliver the best services, in spite of powerful profit motives. And that the internet would always be free.