Categories: General

Refreshing the Mozilla Brand Experience

Seven months since setting out to refresh the Mozilla brand experience, we’ve reached the summit!

At the core of this project is the need for Mozilla’s purpose and brand to be better understood by more people. We want to be known as the champions for a healthy Internet. An Internet where we are all free to explore and discover and create and innovate without barriers or limitations. Where power is in the hands of many, not held by few. An Internet where our safety, security and identity are respected.

Today, we believe these principles matter more than ever. And as a not-for-profit organization, we’re uniquely able to build products, technologies, and programs that keep the Internet growing and healthy, with individuals informed and in control of their online lives.

Our brand identity – our logo, our voice, our design – is an important signal of what we believe in and what we do. And because we are so committed to ensuring the Internet is a healthy global public resource, open and accessible to everyone, we’ve designed the language of the Internet into our brand identity:

Mozilla logo


More information

  • To read our blog post in full in English, read more about the concept behind our new logo and the open design process please visit here
  • To watch a video about Mozilla’s Open Design process, see here
  • As we develop our design system, we look forward to hearing your feedback and suggestions as always. To share your feedback and suggestions, please visit here
  • If you’re learning about the Mozilla Open Design process for the first time, you can get oriented here and here