Every interaction people have with Mozilla is an opportunity to help them understand who we are and why our mission matters. To make the most of these moments, we’re creating a new Mozilla logo that will represent our values and help communicate the story of our brand. (If you’re new to this project I recommend reading the overview and a couple of earlier blog posts to get caught up on the strategy.)
Of course, an essential element of this brand story is the open source philosophy that Mozilla is built on. We know that projects are improved by participation and transparency, so it’s of the utmost importance that any effort to visually represent what we stand for include the community every step of the way. This logo will belong to all Mozillians, and its creation process must reflect that.
We’ve been posting updates during the early concepting phase, and will share more specific ideas for your feedback as things take shape. But before then, I do have one very important ask for everyone reading this: please give us your input on what you’d like to get out of this process.
I’ve put together a quick survey that will help us understand how the new logo will be used, and what the Mozilla community’s visual identity needs are. It will only take a few minutes to complete, and the information will be invaluable to making sure we’re providing the right solutions to the right problems.
Here’s that survey link again: please take it!
We’ve put together a short video to provide additional perspective on why community participation is so crucial to the success of this logo project:
You don’t have to a designer or a branding expert to participate in this. All input is helpful, and all ideas are appreciated. This logo will belong to all of us…let’s make it awesome together!