Perhaps one of the business world’s easiest arenas for running experiments is online advertising (e.g., pay-per-click search advertising). With the click of a button, you can easily vary one of many variables – messaging, keywords, budget, etc. – to instantly … Continue reading
Polvi and I have been following the release of Radiohead’s new album, In Rainbows, for a couple reasons. First, it’s a fresh and great approach to open source marketing – open pricing! Second, their process has some flavors of our … Continue reading
For funnelcake, we’ve looked at various analyses by OS. Firefox users primarily use three operating systems: XP (first place by a wide margin), followed by Vista and then Mac. When looking at Firefox usage by OS, one pattern that stands … Continue reading
As Alex pointed out in our previous funnelcake post, we shipped funnelcake01 on October 4th. While there are a lot of interesting findings that can be extracted from the data, we want to turn our initial focus to something we … Continue reading
