With our last experiment, we found that a simplified download page drove conversions up 2.3%. We hypothesized that much of this improvement was due to improved page load speed. Today, we’ll test this theory — answering not just whether speed … Continue reading
Today we released the first ever Mozilla Quarterly Analyst Report, focusing on the State of the Internet. This is the start of something new… in addition to metrics related discussions on this blog and across the broader community, we wanted … Continue reading
We’ve done a bit of work over the past couple years trying to understand and improve Firefox’s conversion and adoption funnel. The Firefox “funnel” encompasses several aspects of a person’s experience with Firefox, including – (1) finding firefox.com or mozilla.com, … Continue reading
With our first multivariate test, we set out to answer a simple question: which design elements drive downloads on the IE landing page? We didn’t know which elements were most effective, but expected each would help persuade visitors to ditch … Continue reading
In the last post, we presented the most and least commonly used menu items. We noted that a problem with analyzing aggregated data is the potential for outliers to skew our results. Today, to identify these outliers, we will move … Continue reading
Late last week, Mozilla pushed a Firefox 3.6 upgrade offer to people on older versions of Firefox. Here was the actual offer: What has been the impact in just a few short days? Looking at the chart below, you’ll notice … Continue reading
For the last few days the Test Pilot team at Mozilla Labs has been running a test to explore usage of the Firefox menu bar. Ever since Mosaic 1.0 web browsers have had a standard menu bar–one that has always … Continue reading
While it’s seemingly been quiet on the website optimization front, we’ve been very busy behind the scenes. Over the last few months, Laura Mesa has coordinated the design of 5 A/B tests that we’re now in the process of implementing … Continue reading
