Let’s start with the punchline: By making a few minor tweaks to our top landing pages, we can drive an additional 60,000,000 Firefox downloads per year. 60 million is a big number, so let’s add a little context. Looking back … Continue reading
With our last experiment, we found that a simplified download page drove conversions up 2.3%. We hypothesized that much of this improvement was due to improved page load speed. Today, we’ll test this theory — answering not just whether speed … Continue reading
With our first multivariate test, we set out to answer a simple question: which design elements drive downloads on the IE landing page? We didn’t know which elements were most effective, but expected each would help persuade visitors to ditch … Continue reading
