We’ve done a bit of work over the past couple years trying to understand and improve Firefox’s conversion and adoption funnel. The Firefox “funnel” encompasses several aspects of a person’s experience with Firefox, including – (1) finding firefox.com or mozilla.com, (2) downloading Firefox, (3) installing Firefox, (4) and using Firefox for the very first time.
Despite all of our efforts, there are always more improvements for us to strive towards. For example, the Metrics team has started taking notice of one area that has seemingly been a blind spot in the past:
- What happens to people in the moments between landing on firefox.com and seeing the download button? (Blake will soon outline more specificity around this question.)
- And what happens to people in the moments between clicking the download button and actually completing the download process (i.e., getting the full file)?
We’ll plan to discuss these questions and user experiences in much greater detail in follow-up posts. The key takeaway for now is that we believe there are additional “funnel” improvements to be made – improvements that can easily translate into millions of additional happy new users of Firefox.