Continuing our series of analysis based on the most recent edition of Funnelcake, we want to examine the experience of users when clicking the download button at mozilla.com – by browser. In other words, what is the experience of a new Firefox user when he/she first arrives at our site while using Safari? And is their experience any different than an IE user coming to mozilla.com and downloading Firefox?
First, let’s look at the breakdown of those clicking the Firefox download button (at the mozilla.com home page or main Firefox product page).
The picture above closely resembles the general internet population (i.e., worldwide market share). I’m not sure if we would have expected to see something different.
Next, let’s examine the experience of each of the segments above. Of those clicking the download button, how many receive the full data/file and how many don’t?
It doesn’t appear that there are any strong takeaways here. The samples for Opera and “Other” are fairly small, so we should be cautious in drawing too many conclusions about the experience of those users. Otherwise, the big three segments are relatively homogeneous. One might expect the success of an existing Firefox user to be greater, but at the same time, there might be a higher percentage of accidental clicks by these users.