By far the most visited page across Mozilla’s web sites is the “whatsnew” (or update) page. Each time there’s a release (e.g., 3.0.6), users automatically get updated to the latest version of Firefox, and as part of that process, the user’s browser shows the following page:
So, what makes us think this might be one of the most visited pages on the web? Here are some numbers for the 3.0.6 associated page:
- We’ve seen a total of about 90,000,000 page views (all locales, over the past ten days or so)
- About 36,000,000 visits to the en-US locale version
The next question is: How do users actually interact with this page?
To answer this, we looked at a heat map of the en-US page version. You’ll see across the different places users can click, we’ve seen about 1.3 million total clicks. That translates to a click-through rate of about 3.6%, which seems pretty good to me. The other thing that stands out is the relatively high concentration of clicks in the middle section – “View the top new features” and “See what’s new in Firefox 3.0.6”.
Does anything else stand out to you?