Mozilla.com occasionally breaks into the top 50 websites worldwide. This single domain, however, fails to capture Mozilla’s full web presence. Below, I have plotted two metrics, pages views (x-axis) and page views per visit (dot size), across our most popular domains.
Mozilla.com appears on top, accounting for nearly half of our total page views. This picture, however, is deceptive. Three product pages–the Update page, the First Run page, and the Getting Started page–account for 80% of Mozilla.com’s traffic.
To more clearly illustrate the relative popularity of our websites, I plotted these three sites separately from their domain. After doing so, a surprising picture emerges!
Addons.mozilla.org becomes our most popular website, garnering over three times the page views of Mozilla.com. Mozilla-europe.org, similarly, rises in relative popularity, receiving 1/3 the page views of Mozilla.com. A few additional highlights:
* Together, Mozilla’s websites receive 700 million page views per month
* MDC, Spreadfirefox.com, and the Creative Collective are our most engaging pages
Next, I’ll examine our most highly trafficked pages and suggest areas to focus our optimizations efforts. Know a Mozilla web page you’d like to change? Leave your suggestions in the comments.