Articles in “Do Not Track”

Why we won’t enable DNT by default

As Do Not Track picks up steam and standardization is well underway in the W3C, people have begun asking, “If Do Not Track is so good for the web, why don’t you turn it on by default?” Do Not Track is not Mozilla’s position on tracking, it’s the individual’s! For that reason we have no plans to turn on Do Not Track by default. Read more

AdTruth Implements Do Not Track

Mozilla introduced the Do Not Track privacy feature to give users a way to tell companies they don’t want to be tracked online. We’ve seen growth and adoption of Do Not Track and are pleased to note that today, AdTruth, … Read more

Agreeing on Do Not Track

Last week saw the first meeting of the W3C’s Tracking Protection Working Group, a cross-section of advertisers, browser vendors, publishers and public interest groups come together to agree on a standard for Do Not Track (DNT). We believe the group’s … Read more

DNT Gaining Traction in Europe

The DNT meme has crossed the Atlantic! Two important policy makers in Europe made statements just one week apart supporting Do Not Track (DNT).  It appears there’s genuine interest by these EU regulators to determine how a website’s support for … Read more

Catching up on DNT Developments

Mozilla continues to see progress with regard to Do Not Track, including adoption by online marketing, ad networks and tracking companies. It’s certainly fair to say that market adoption of Do Not Track will take longer than it took Mozilla … Read more

Industry Adoption of DNT Underway

Mozilla’s Do Not Track privacy feature in Firefox provides users more control over online behavioral tracking. Two developments bring it closer to being respected by industry. Mozilla is a nonprofit organization committed to making the Web better and putting users … Read more

Mozilla’s Comments to the FTC on Privacy

Last week we submitted comments to the U.S. Federal Trade Commission in response to their request for comment on a proposal describing a new framework for protecting consumer privacy in both online and offline environments. The FTC sought input on … Read more