Mozilla introduced the Do Not Track privacy feature to give users a way to tell companies they don’t want to be tracked online. We’ve seen growth and adoption of Do Not Track and are pleased to note that today, AdTruth, an Associate Member of the Internet Advertising Bureau (IAB), is launching patented device identification technology that honors the Do Not Track header that Mozilla introduced earlier this year. When people enable the Do Not Track feature in their browser, AdTruth’s technology will opt them out of tracking.
Check out the AdTruth announcement for more information.
Lead Privacy Engineer