When we first thought about Knowledge Capture at Mozilla, we were conflicted. We wanted to use video because it’s easy to share, it’s on-demand and works for teams and Mozillians who are super geo-distrubuted. Here’s the conflict: On the one hand, video is a great way to share knowledge. On the other hand, it can put the viewer in the position of just that: viewer-passive consumer of information. That’s why we are so excited about Popcorn. A way to take us from passive listener to something else.
“Imagine if every video we watched on the web, worked like the web. Completely re-mixable, linked to it’s source content and interactive for everyone who views it.” Ryan Merkley, COO Mozilla Foundation.
How will Popcorn impact knowledge sharing through video at Mozilla and beyond?
Here’s a peek into what’s possible: