User Personalization Update

Earlier this year, we announced a Mozilla Labs exploration of personalization on the Web in which users see content personalized to their interests while retaining control of their data. Since then, we’ve been listening to feedback and ideas from users, web publishers, and content creators, and exploring how this concept could work in practice.

We think Firefox is well-positioned to help users save time by finding content on their favorite topics more easily, and help publishers get the right content to the right users to keep them coming back for more. We’d like to share our latest thinking on how this could work, and have posted some initial ideas in the Mozilla Labs group for discussion and feedback.

We’re also excited to announce that we recently released the first of several UP Research Studies to a sample of Mozilla’s Test Pilot audience. This first study will give us insight into how well Firefox can match interests on the client using browsing history. Users who opt in to participate in the study will give us valuable insights into which algorithms perform best, without sending any specific website URLs to us. If you’d like to participate in the study, you can install the add-on directly from AMO.

If you’re interested in personalization or UP, we’d love for you to subscribe to our group and contribute to the discussions. We have lots to talk about in the coming weeks and months!