Yandex.Turkey and Mozilla Corporation today announced that Yandex will be the default search engine for Turkish language versions of Firefox on mobile and desktop, starting with Firefox’s next update, planned for the week of March 30th.
The agreement is part of Mozilla’s new strategy to promote choice by making locally relevant search engines the default in various countries. Introducing Yandex’s enhanced search experience to Firefox users on Windows, Mac, Linux and Android is part of this strategy.
“We’re very happy to partner with Mozilla and proud that they’ve chosen us as their partner in search” said Milena Djuričić, COO Yandex.Turkey. “We have been emphasizing the importance of choice for users in the search engine market since our launch in Turkey, significantly improving our search experience for the Turkish audience all along. It is thrilling to see our efforts bearing fruit once more with this partnership, an important indicator that we have been doing it right.”
“We have a commitment to make Firefox a browser for everyone, with more choice, empowering the users. Last year, we ended our practice of having a single global default search provider and have in turn adopted a more local and flexible approach in search partnerships.” said Denelle Dixon-Thayer, SVP Business and Legal Affairs Mozilla. “Today, we are excited to announce an extension of our partnership with Yandex – it now includes Turkish language versions of Firefox. Through testing we confirmed that Yandex has become a very good and locally relevant search engine choice in Turkey and thus has been chosen as the new default for Firefox users.”
Yandex (NASDAQ:YNDX) is one of the largest internet companies in Europe, providing the world with search and online services, one market at a time. Yandex’s mission is to help users solve their everyday problems by building people-centric products and services. Based on innovative technologies, the company provides the most relevant, locally tailored experience on all digital platforms and devices. Yandex is Russia’s leading search service and also serves Turkey, Ukraine, Belarus and Kazakhstan. More information about Yandex can be found at http://company.yandex.com.