We’ll eventually be talking a lot more about this, but for today, I wanted to present one slice of data that got me excited.  Mozilla recently implemented Omniture as our web analytics solution for www.mozilla.com and we’re just starting to … Continue reading

We just want to give an appreciative acknowledgment to Google AdWords for a recent change to their policy regarding display URL’s.  While we’re most excited about how this rule change is a big win for most businesses and all consumers, … Continue reading

John Lilly recently wrote an excellent post about our passion around the Firefox user experience. I wanted to spend a few minutes talking about how this same mission applies to marketing and analytics at Mozilla. Perhaps a story would be … Continue reading

Schrep recently wrote an excellent post providing an introduction to the extent of Firefox usage worldwide. In his analysis, he shows that 71% of Firefox users are located outside the United States! Moreover, this percentage is growing by day. In … Continue reading

Previously we wrote about “the funnel“, and our desire to better understand how a download becomes an active and long-term Fx user. There, we suggested a way to measure this with some degree of accuracy, and since launching the project, … Continue reading