Last but not least, this is Part V in our five-part series showcasing the Impact Mozilla finalists. Please visit ImpactMozilla.com to cast your vote today! Microcampaigns The “Microcampaigns” plan succinctly summarizes its strategy: “To leverage the most powerful asset of … Continue reading
As only about 48 hours remain until voting closes for Impact Mozilla, we want to present the final installments of “Showcasing Impact Mozilla Finalists”. The impactmozilla.com voting site is here, and please make sure to check out Part I, Part … Continue reading
Continuing our series, here is Part III. Please remember that you can view all ten Impact Mozilla finalists at impactmozilla.com, and make sure to check out Part I and Part II of our series. (Thanks to Laura Mesa for crafting … Continue reading
For reference, please check out Part I of this series. Here in Part II, we’ll look at the following two finalists of Impact Mozilla – “My Firefox” and “Customization Campaign”. My Firefox “My Firefox” attempts to get new Firefox users … Continue reading
We’re super excited to see the Impact Mozilla voting now underway. Given that it might be a little daunting reading through all the complete plans in a short amount of time, we’d like to aid the judging effort by showcasing … Continue reading
As previously introduced, and subsequently rolled out in an initial test, we recently wrapped up our evaluation of a multivariate website optimization tool with a more complex test on the main Firefox product page – www.mozilla.com/firefox. We considered several variations … Continue reading
On top of today’s exceptional news about Firefox surpassing 20% worldwide market share during the month of November, we have further good news to share. After Firefox reached the 50% market share milestone in Indonesia back in July, we can … Continue reading
A couple months back we started a discussion around our plans for performing some multivariate optimization tests within the mozilla.com site. We started with one simple A/B test on a single web page and we now have some findings to … Continue reading
We recently reinitiated our Funnelcake experiment on November 18th from 00:00:00 – 23:59:59 PST. As you may recall from last year’s effort, we: introduced the technical aspects behind it reviewed several key findings (e.g., the Firefox “Funnel Factor”) highlighted some … Continue reading
We often like to think about macro level trends in internet behavior, e.g., declines in internet usage on global holidays or growth trends by region. One such phenomenon we’ve noticed in recent years is Cyber Monday. While we have no … Continue reading
