Over the past year, SUMO (also known as Firefox Support, Firefox Help, or support.mozilla.com) has grown into one of the most critical activities within the Mozilla community. David Tenser and the SUMO group have done a stellar job of maintaining … Continue reading
While adoption of Firefox 3 continues to grow at a breakneck pace, we have continued to notice one other interesting trend – some Firefox users are still on Fx2. Fortunately, the vast majority of Firefox users are always on the … Continue reading
We recently reinitiated our Funnelcake experiment on November 18th from 00:00:00 – 23:59:59 PST. As you may recall from last year’s effort, we: introduced the technical aspects behind it reviewed several key findings (e.g., the Firefox “Funnel Factor”) highlighted some … Continue reading
It’s surprising how the simplest things can sometimes be the most revealing… We’ve previously talked quite a bit about the international landscape that describes Firefox adoption and usage. See here and here, along with this old post from Schrep. Today, … Continue reading
Thanks to Seth for highlighting some recent analysis by Blake Cutler. As previously mentioned, we’re always on the lookout for new, innovative ways for visualizing data, and as an example, Blake was able to create several cool motion charts based … Continue reading
We’ve previously talked extensively about one of Mozilla’s core marketing tactics – search engine marketing. One of the questions we always come back to is: “what macro level effect does this activity have?” In other words, we know this channel … Continue reading
We’ve previously talked about search engine marketing as one of the key marketing efforts here at Mozilla. Those previous analyses have pointed to experiments we’ve performed that helped increase our efficiency by approximately 50% earlier this year (that’s pairing a … Continue reading
Following up on his initial analysis of Download Day pledge data, Ehsan Akhgari created a dashboard to visually interpret the data in real-time. The example below shows Poland as the tan-orange line and Brazil as the blue-teal line. I’m impressed!
Hats off to community member Ehsan Akhgari for his awesome analysis of our Download Day pledge data (it far exceeds my feeble attempt). Not only is Ehsan’s analysis updated in real-time, but he’s also made the source data available for … Continue reading
What attributes of a browser are most important to a prospective user when he/she is considering downloading a new browser? This is a question we’ve set out to answer. For marketing purposes, for example, this type of knowledge could be … Continue reading
