AdTruth Implements Do Not Track

Sid Stamm

2

Mozilla introduced the Do Not Track privacy feature to give users a way to tell companies they don’t want to be tracked online. We’ve seen growth and adoption of Do Not Track and are pleased to note that today, AdTruth, an Associate Member of the Internet Advertising Bureau (IAB), is launching patented device identification technology that honors the Do Not Track header that Mozilla introduced earlier this year. When people enable the Do Not Track feature in their browser, AdTruth’s technology will opt them out of tracking.

Check out the AdTruth announcement for more information.

Sid Stamm
Lead Privacy Engineer

2 responses

  1. Pingback from AdTruth Becomes Member of W3C to Champion "Do Not Track" Standard Development | StockRants on ::

    […] vibrant voice in the multi-stakeholder effort to define the W3C standard for Do Not Track.” Mozilla has recognized and noted AdTruth’s pro-privacy efforts in their privacy […]

  2. Pingback from AdTruth Gains W3C Thumbs-Up for Privacy Protection on ::

    […] Do Not Track header (and it was the first device identification provider to do so), it scored a thumbs-up from Mozilla, and today it became a member of the World Wide Web Consortium (WC3), joining W3C’s Tracking […]