Mozilla introduced the Do Not Track header last year to give users more control over online tracking by third parties. Since launching Do Not Track, we have seen increased industry support and user adoption of the feature. Today, we are hosting a Do Not Track event at Internet Week New York and are happy to announce new adoption statistics and industry support.
We’re excited that Twitter now supports Do Not Track and global user adoption rates continue to increase, which signifies a big step forward for Do Not Track and the Web.
Current adoption rates of Do Not Track are 8.6% for desktop users of Firefox and 19% for Firefox Mobile users and we see the highest percentage of users turning on Do Not Track in The Netherlands, France and the United States.*
We conducted a survey of more than 10,000 Firefox users representing 140 countries and we found some interesting results. The survey showed that 49% of users surveyed believe their privacy is respected more when Do Not Track is enabled, as opposed to only 12% who feel that way without the setting. Also, the survey found users’ trust increases for browsers, publishers and advertisers who support Do Not Track. We will share more details and specific survey results soon.
We brought the industry discussion about Do Not Track to this year’s Internet Week New York to raise awareness about Do Not Track and encourage the digital media community to begin to work with it today. Speakers included Ed Felten, the Chief Technologist at the Federal Trade Commission; Brad Burnham, Partner, Union Square Ventures; Aleecia McDonald, Co-Chair, W3C Tracking Protection Group; Matt Tengler, Senior Director, Product Management, Jumptap; David Norris, CEO, Bluecava; and Colin O’Malley, CSO, Evidon.
We’re pleased to continue to see many positive steps forward for the Web as Do Not Track gains momentum and adoption.
*Mozilla does not collect or store personal information about our users to determine these statistics