Today Mozilla launched a brand new version of Firefox, with a completely revamped look and dozens of feature enhancements. It’s unquestionably the best Firefox yet, which of course meant we in the Creative team had to raise our collective game to ensure our work was worthy of the awesomeness coming from the product.
With that in mind, we (along with many other Mozillians) set out to overhaul our full set of Firefox user touchpoints in a way that would effectively communicate the key benefits of the browser as well as the larger story behind it. Both the ‘what’ and the ‘why’, if you will.
For starters, we couldn’t launch a redesigned browser without a redesigned website, so we collaborated closely with the Web team to completely bulldoze the previous Firefox site and build a new one from scratch. In the process, we drew our inspiration from the Firefox design values with the aim of creating pages that felt both clean, crisp and modern as well as warm, human and inviting.
Pay careful attention to the animations sprinkled throughout the new site. Not only do they present a more engaging view into what the new Firefox is all about, they’re built with CSS keyframe animations to make sure we’re showcasing the best of what open Web technologies can do.
Because Mozilla is a non-profit, the ‘why’ is just as important as the ‘what’, so we created another site called the Web We Want to help elevate the conversation beyond (the admittedly awesome) product features and functionality. This site (and the accompanying video) is at the center of a lot of our social media activity, and we hope that by asking people to pause and think about what they want for the future of the Web, it will spur collective action to help make those visions a reality. Definitely check it out and share what you think!
Of course, the story of Firefox is really the story of all the dedicated and talented Mozillians who give their heart and soul to make the magic happen. Here’s a look at what some of those amazing people have been up to (you can view other videos in this series here and here):
This is only a glimpse into the full scope of the launch, and since it would be impossible for me to accurately list the complete set of people who made it all possible, please allow me to focus on the members of the Creative team in this post. Huge shoutout to Jennifer Balaco, Rainer Cvillink, Ty Flanagan, Spencer Hui, Sean Martell, Matej Novak, Matt Ternoway and Lee Tom for devoting their time and talent to a world-class release of a world-class product. I couldn’t ask for a better team to work with.