Posted by Ken Kovash
Over the past year, SUMO (also known as Firefox Support, Firefox Help, or support.mozilla.com) has grown into one of the most critical activities within the Mozilla community. David Tenser and the SUMO group have done a stellar job of maintaining … Continue reading
Posted by Ken Kovash
As we’re just a couple days away from the Super Bowl, David Rolnitzky (one of our brilliant marketers) and I wanted to go through the fun exercise of having a point/counterpoint discussion around the possibility of Firefox commercial debuting during … Continue reading
Posted by Ken Kovash
As we’ve found before, sometimes the simplest analysis can deliver the most startling visualization or impact. Our latest example revolves around traffic to www.mozilla.com. Looking at nearly 1.5 Billion page views over the past six months, here is the portfolio … Continue reading
Posted by Ken Kovash
We recently reinitiated our Funnelcake experiment on November 18th from 00:00:00 – 23:59:59 PST. As you may recall from last year’s effort, we: introduced the technical aspects behind it reviewed several key findings (e.g., the Firefox “Funnel Factor”) highlighted some … Continue reading
Posted by Ken Kovash
Our marketing challenge comes to a close one week from today, which means that there’s still plenty of time to participate. If you think you can help Mozilla address a critical marketing issue, simply submit a one or two page … Continue reading
Posted by Ken Kovash
Mozilla will soon be rolling out some optimization testing to one or two pages at www.mozilla.com, and before we get to the point of implementation, we wanted to take a minute to highlight our objectives and goals. What are we … Continue reading
Posted by Ken Kovash
As mentioned a couple months back, we’ve been hard at work preparing for an upcoming marketing contest. The contest has since been given an official name – Impact Mozilla – and we’re now just a day or two from releasing … Continue reading
Posted by Ken Kovash
This September, we’re planning to launch the Mozilla Marketing Challenge (the name is subject to change), with the goals of attempting to solve a key Mozilla marketing problem, providing an additional avenue for participation in our marketing efforts, and creating … Continue reading
Posted by Ken Kovash
We’ve talked a lot here lately about the proliferation of Firefox usage around the world and about the early adoption of Firefox 3. Today, something combining both of these subjects was announced – Download Day. The coolest thing to watch … Continue reading
Posted by Ken Kovash
What attributes of a browser are most important to a prospective user when he/she is considering downloading a new browser? This is a question we’ve set out to answer. For marketing purposes, for example, this type of knowledge could be … Continue reading
