Articles in “Branding”

RSVP. Yes

What if you threw a party and nobody came? That was a lurking concern I had about this Open Design initiative, and I needn’t have feared. A global cross-section of … Read more

Creative Strategy On View

The first semi-public viewing of the Mozilla Open Design project took place last week in London at the twice-yearly Mozilla All Hands gathering. More than 150 Mozillians visited and offered … Read more

Our Brand Personality

Based on internal and external interviews, research, and our hypotheses about the future of Mozilla, we developed this discrete set of brand personality characteristics and related positioning statements. Our goal … Read more

For All

This is theme one of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts … Read more

The Guide

This is theme two of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts … Read more

The Protector

This is theme three of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts … Read more

For Good

This is the fourth theme of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your … Read more

For Freedom

This is the sixth theme in a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your … Read more