Evolving the Firefox Brand
Say “Firefox” and most people think of a web browser on their laptop or phone, period. TL;DR, there’s more to the story now, and our branding needs to evolve. With … Read more
Articles in “Branding”
Zilla Slab: A common language through a shared font
How do the rules change when you design in the open? That is a question I asked myself many times as I prepared to join the Mozilla brand team back … Read more
Making a Conscious Choice
Rare as it is to update a brand identity in the open and invite everyone to participate, it’s even more uncommon for an organization to share a core part of … Read more
And then there were five
It’s been a little quiet around here for a week or so because we’ve had our heads down agreeing the final verbal themes for the Mozilla brand project. Six weeks … Read more
RSVP. Yes
What if you threw a party and nobody came? That was a lurking concern I had about this Open Design initiative, and I needn’t have feared. A global cross-section of … Read more
What we’ve learned so far…and why we deserve a dope-slap
By now, we hope that you are familiar with how Mozilla is applying its open-source ethos to designing a new brand look (Designing in the Open). Will this quixotic quest … Read more
Creative Strategy On View
The first semi-public viewing of the Mozilla Open Design project took place last week in London at the twice-yearly Mozilla All Hands gathering. More than 150 Mozillians visited and offered … Read more
Our Brand Personality
Based on internal and external interviews, research, and our hypotheses about the future of Mozilla, we developed this discrete set of brand personality characteristics and related positioning statements. Our goal … Read more
For All
This is theme one of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts … Read more
The Guide
This is theme two of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts … Read more
The Protector
This is theme three of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts … Read more
For Good
This is the fourth theme of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your … Read more