Articles by Michael Johnson

Route Four: Dino 2.0

Comments from the first round on ‘The Eye’ route confirmed a suspicion that the typography might suggest something we didn’t intend, so first we looked at ways to make this … Read more

Route Three: Burst

This route has stemmed from two trains of thought – firstly a new narrative direction where we have been actively considering Mozilla’s role in recording and advancing the health of … Read more

Route Two: Flame

This is a completely new direction. Whilst rooted in the ethos of the ‘Pioneer’ thinking it also crosses over into the ‘Taking a stand’ narratives. We started to think that … Read more

Route One: Protocol 2.0

Protocol is a strong contender from the first round of ideas that we’ve continued to work on and improve. By putting the internet http:// protocol directly into the word – … Read more

Designing in the Open

We’ve been talking to the famous global non-profit Mozilla about their brand and how it could adapt and evolve. Now that’s not much of a shock – brand consultancy talks … Read more