Route Four: Dino 2.0
Comments from the first round on ‘The Eye’ route confirmed a suspicion that the typography might suggest something we didn’t intend, so first we looked at ways to make this … Read more
Michael Johnson
Route Three: Burst
This route has stemmed from two trains of thought – firstly a new narrative direction where we have been actively considering Mozilla’s role in recording and advancing the health of … Read more
Route Two: Flame
This is a completely new direction. Whilst rooted in the ethos of the ‘Pioneer’ thinking it also crosses over into the ‘Taking a stand’ narratives. We started to think that … Read more
Route One: Protocol 2.0
Protocol is a strong contender from the first round of ideas that we’ve continued to work on and improve. By putting the internet http:// protocol directly into the word – … Read more
And then there were five
It’s been a little quiet around here for a week or so because we’ve had our heads down agreeing the final verbal themes for the Mozilla brand project. Six weeks … Read more
Going deeper into Mozilla’s identity problem
After the fusillade of recent posts and articles on this open design project, it occurred to me that we hadn’t really shared in detail the issues that Mozilla face. So … Read more
Designing in the Open
We’ve been talking to the famous global non-profit Mozilla about their brand and how it could adapt and evolve. Now that’s not much of a shock – brand consultancy talks … Read more