An Open Web App Store

Web developers are expressing interest in an app store model for the Web that would enable them to get paid for their efforts without having to abandon Web development in exchange for proprietary silos, each with their own programming language and SDK, variable and sometimes opaque review processes, and limited reach.

Supporting the needs of Web developers in their efforts to develop websites and apps that aren’t bound to a specific browser and work across the Web is core to Mozilla’s public benefit mission.

And so we’ve been actively exploring what an Open Web App Store would need to look like to ensure the long-term health and vitality of the Web as an incredibly open and accessible platform for innovation.

What does it mean to be an Open Web App Store? As a starting point, we are proposing a set of high-level principles.

An Open Web App Store should:

  • exclusively host web applications based upon HTML5, CSS, Javascript and other widely-implemented open standards in modern web browsers — to avoid interoperability, portability and lock-in issues
  • ensure that discovery, distribution and fulfillment works across all modern browsers, wherever they run (including on mobile devices)
  • set forth editorial, security and quality review guidelines and processes that are transparent and provide for a level playing field
  • respect individual privacy by not profiling and tracking individual user behavior beyond what’s strictly necessary for distribution and fulfillment
  • be open and accessible to all app producers and app consumers

Let’s start the discussion.  What do you think is important?

227 comments on “An Open Web App Store”

  1. Ping from First Piece of Mozilla?s Web Apps Project Arrives, But Can it Outfox Chrome? – Okemo View Lodge on

    […] ecosystem. Back in May of 2010, Google announced plans for what would become the Chrome Web Store. Mozilla responded immediately with plans for its own web store, now known as the Web Apps Project. Perhaps unsurprisingly, Google […]

  2. Ping from First Piece of Mozilla?s Web Apps Project Arrives, But Can it Outfox Chrome? | How To Buy Tech Insurance on

    […] ecosystem. Back in May of 2010, Google announced plans for what would become the Chrome Web Store. Mozilla responded immediately with plans for its own web store, now known as the Web Apps Project. Perhaps unsurprisingly, Google […]

  3. Ping from Mozilla challenges Apple, Google with ‘open’ app store | Google | Computer World on

    […] Sullivan, Mozilla vice president of mobile, announcing the project in May 2010, singled out the Apple model as being opposed to what Mozilla has in mind. Developers want app ubiquity for their software, he […]

  4. Ping from Mozilla challenges Apple, Google with ‘open’ app store | IT Code on

    […] Sullivan, Mozilla clamp boss of mobile, announcing a plan in May 2010, singled out a Apple model as being against to what Mozilla has in mind. Developers wish app ubiquity for their software, he […]

  5. Ping from First Piece of Mozilla?s Web Apps Project Arrives, But Can it Outfox Chrome? | SEO Today on

    […] ecosystem. Back in May of 2010, Google announced plans for what would become the Chrome Web Store. Mozilla responded immediately with plans for its own web store, now known as the Web Apps Project. Perhaps unsurprisingly, Google […]

  6. Ping from First Piece of Mozilla?s Web Apps Project Arrives, But Can it Outfox Chrome? | hmmoatz on

    […] ecosystem. Back in May of 2010, Google announced plans for what would become the Chrome Web Store. Mozilla responded immediately with plans for its own web store, now known as the Web Apps Project. Perhaps unsurprisingly, Google […]

  7. Ping from First Piece of Mozilla?s Web Apps Project Arrives, But Can it Outfox Chrome? | boycottsnyder on

    […] ecosystem. Back in May of 2010, Google announced plans for what would become the Chrome Web Store. Mozilla responded immediately with plans for its own web store, now known as the Web Apps Project. Perhaps unsurprisingly, Google […]

  8. Ping from First Piece of Mozilla?s Web Apps Project Arrives, But Can it Outfox Chrome? | nhltoday.info on

    […] ecosystem. Back in May of 2010, Google announced plans for what would become the Chrome Web Store. Mozilla responded immediately with plans for its own web store, now known as the Web Apps Project. Perhaps unsurprisingly, Google […]

  9. Ping from First Piece of Mozilla?s Web Apps Project Arrives, But Can it Outfox Chrome? « seabait blog on

    […] ecosystem. Back in May of 2010, Google announced plans for what would become the Chrome Web Store. Mozilla responded immediately with plans for its own web store, now known as the Web Apps Project. Perhaps unsurprisingly, Google […]

  10. Ping from First Piece of Mozilla?s Web Apps Project Arrives, But Can it Outfox Chrome? | Blog1 on

    […] ecosystem. Back in May of 2010, Google announced plans for what would become the Chrome Web Store. Mozilla responded immediately with plans for its own web store, now known as the Web Apps Project. Perhaps unsurprisingly, Google […]

  11. Ping from Mozilla challenges Apple, Google with ‘open’ app store | LIVE NEWS : on

    […] Sullivan, Mozilla vice president of mobile, announcing the project in May 2010, singled out the Apple model as being opposed to what Mozilla has in mind. Developers want app ubiquity for their software, he […]

  12. Ping from Mozilla launches ‘open’ web app platform for developers on

    […] and lock-in.” In May 2010, Mozilla’s vice president of products Jay Sullivan detailed the company’s ambitions to support “the needs of Web developers in their efforts to […]

  13. Ping from An Open Web App Store | Teknik Servis Ara on

    […] developers are expressing interest in an app store model for the Web that would enable them to get paid for their efforts without having to abandon Web development in […]

  14. Ping from Firefox 5, 6 et 7: L’avenir du navigateur sur les tablettes et les téléphones ainsi que de nouvelles fonctionnalités | Le blog des nouvelles technologies : Web, Technologies, Développement, Interopérabilité on

    […] Les applications Web que Mozilla prévoient d’intégrer dans Firefox 6 sont également disponibles en lecture publique. […]

  15. Ping from Small & Simple Thoughts » Blog Archive » An Open Web App Store on

    […] An Open Web App Store | The Mozilla Blog. […]

  16. Ping from First Piece of Mozilla’s Web Apps Project Arrives, But Can it Outfox Chrome? - Tech News- Tweets on

    […] in May of 2010, Google announced plans for what would become the Chrome Web Store. Mozilla responded immediately with plans for its own web store, now known as the Web Apps […]

  17. Ping from Google IO 2011… My thoughts | Cubicgarden.com on

    […] Google Chrome web store across the board including paid for webappsThe web store is already making a difference to the way I am using my machines. Mozilla has backtracked on there Prism framework and are also creating a webapps store. […]

  18. Ping from MozillaLabs prova un App Store com el Chrome on

    […] poden instal·lar i comprar aplicacions pel Google Chrome. Mozilla fa mesos que està discutint i desenvolupant un concepte de botiga més oberta i que pugui ser utilitzada des de qualsevol navegador i que […]

  19. Ping from Prism and the Open Web Store | on

    […] to Google's announcement last week of a Chrome Web Store, Jay Sullivan asks on the Mozilla Blog for ideas about an alternative Open Web App Store. This is something that […]

  20. Ping from Ahead Of Chrome Web Store, Mozilla Outlines Their Open Web App Ecosystem | Tech 2 Up on

    […] web, which they called the Chrome Web Store. A day later, Mozilla, makers of rival browser Firefox, stated their plans for an Open Web App Store. Mozilla’s post on the matter was clearly a quick reaction to […]

  21. Jay K wrote on

    Is this project dead / on ice? If not, where is additional information?

  22. Ping from OnlineMagazine » Blog Archive » Mozilla’s European chief on how Firefox is staying competitive in a fierce browser market on

    […] discussed some of Mozilla’s other projects, such as innovation accelerator WebFWD and the Open Web App Store project. Tech ADD COMMENTS You can skip to the end and leave a response. Pinging […]

  23. Ping from Mozilla’s European chief on how Firefox is staying competitive in a fierce browser market | My Blog on

    […] He also discussed some of Mozilla’s other projects, such as innovation accelerator WebFWD and the Open Web App Store […]

  24. Ping from Mozilla’s European chief on how Firefox is staying competitive in a fierce browser market | Appenheimer on

    […] discussed some of Mozilla’s other projects, such as innovation accelerator WebFWD and the Open Web App Store […]

  25. Ping from Mozilla’s European chief on how Firefox is staying competitive in a fierce browser market | TechDiem.com on

    […] He also discussed some of Mozilla’s other projects, such as innovation accelerator WebFWD and the Open Web App Store […]

  26. Ping from Mozilla’s European chief on how Firefox is staying competitive in a fierce browser market | | AAACBCAAACBC on

    […] He also discussed some of Mozilla’s other projects, such as innovation accelerator WebFWD and the Open Web App Store […]

  27. Luke Johnson wrote on

    I think this Open Web App Store idea is great! It’s nice to see that there are some developers that want to respect their user’s privacy. I have noticed that more and more there are advertisements that are placed all over my browser based on sites I had previously visited, it makes me feel like I’m being tracked in everything I do.

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