Mozilla Labs Adds Style and Star Power to Firefox with New Personas

You are an individual with unique styles and tastes. That’s why today Mozilla Labs is expanding its effort to help you give your Internet browser the look you want. Personas are free, easy-to-install “skins” for Firefox that make changing the look of the browser as easy as changing your shirt. With Personas, you can individualize your browser with hundreds of artist-created designs from brand new cause, sports, fashion and music categories, seeded with new styles from leading brands and gifted designers. You can also turn Firefox into a canvas and create your own design to share with a worldwide audience of millions.

Getting Started with Personas from Mozilla Labs on Vimeo

Background

The Personas project began in late 2007 as an experiment within Mozilla Labs to explore new ways to quickly and easily personalize the online experience. With the support and creativity of the Mozilla community, the project continues to evolve and is focused on three key concepts:

1. It Shouldn’t be Hard to Make Your Browser a Little More Fun and Personal

You can download the Personas add-on in under a minute with just a few clicks of your mouse. Select a design from the online gallery that reflects your mood or interests, and when you are ready for a change, rotate it out for another style. Your choice will appear instantly with no disruption to your web browsing.

2. You Should be able to Personalize Your Entire Web Experience with Lots of Great Designs

You can personalize your homepage, blog or instant messenger, but you leave your design behind when you visit another webpage or minimize your chat. The only way to personalize your entire online experience is through your browser. With Personas, your design stays with you at each and every point of your time online. And to give you lots of great content to choose from, we have opened the Personas gallery to independent designers from around the world, and also teamed up with popular brands, including Greenpeace, Cynthia Rowley, All American Rejects, and LIVESTRONG. Here are just some of the designs for you to choose from:

FASHION

BCBG

Anna Sui

Cynthia Rowley

SPORTS

White Sox

CAUSES

Common Ground Foundation

Leukemia & Lymphoma Society

LIVESTRONG

Greenpeace

MUSIC

All American Rejects

Lady Gaga

No Doubt

3. The Artist in You Should Be Able to Treat the Browser as Your Canvas

The Personas project aims to support and promote artists and their work. We do this by making it easy for you to style the browser with your own designs and share your work with millions of people around the world. Until now, designers had to write code to customize a browser. With Personas, you can use a simple interface to upload formatted images. If you don’t have experience with formatting images, we make it easy for you to learn how (and, we’re working on tools to make it even easier!) Once you’re done creating your design, you can upload it to the design gallery for people to discover and enjoy during their next online stroll through the gallery.

What’s Next?

Mozilla is dedicated to promoting choice and innovation on the Internet. Personas extends on that mission by giving Firefox fans, both new and established, the ability to make the browser reflect their personality, interests and passions. This is the first of many steps to expand the catalog of available designs by reaching out to both established designers and the imagination of our community. After you give Personas a shot, let us know what you think. As always, we’ll be listening carefully to your feedback on how to make your browser more personal.

Get Started

Install the Personas add-on for Firefox, watch a demo, or find out more by visiting getpersonas.com. Even if you’re not a current Firefox user, you can download Personas in less than a minute and begin asking yourself: “What will my browser wear today?”