Articles by Gemma Petrie

Task Continuity

Research and blog post by Gemma Petrie & Bill Selman For many consumers, software and hardware choices are increasingly becoming choices between incompatible brand ecosystems. In today’s marketplace, a consumer’s … Read more

Save, Share, Revisit

In early January, we conducted user research to refresh our understanding of how people save, share, and revisit content with the goal of building our knowledge base for a larger … Read more