People do use Add to Home Screen
Last week Apple added a bunch of capabilities for web apps added to an iPhone or iPad home screen. This includes the ability for 3rd party browsers, like Firefox, to … Read more
Content design considerations for the new Firefox
How we collaborated on a major redesign to clean up debt and refresh the product. We just launched a major redesign of the Firefox desktop browser to 240 million users. … Read more
Who Gets to Define Success? Listening to Stories of How People Value Firefox to Redefine Metrics
Futures Thinking: A participant in one of our Seattle workshops reflects on an optimistic scenario building exercise. Futures Thinking: A participant in one of our Seattle workshops reflects on an … Read more
We’re Changing Our Name to Content Design
The Firefox UX content team has a new name that better reflects how we work. Hello. We’re the Firefox Content Design team. We’ve actually met before, but our name then … Read more
How to Write Microcopy That Improves the User Experience
The small bits of copy you see sprinkled throughout apps and websites are called microcopy. As content designers, we think deeply about what each word communicates. Microcopy is the tidiest … Read more
From a Feature to a Habit: Why are People Watching Videos in Picture-in-Picture?
At the end of 2019, if you were using Firefox to watch a video, you saw a new blue control with a simple label: “Picture-in-Picture.” Even after observing and carefully … Read more
Content Strategy in Action on Firefox for Android
The Firefox for Android team recently celebrated an important milestone. We launched a completely overhauled Android experience that’s fast, personalized, and private by design. When I joined the mobile team … Read more
Driving Value as a Tiny UX Content Team: How We Spend Content Strategy Resources Wisely
Our tiny UX content strategy team works to deliver the right content to the right users at the right time. We make sure product content is useful, necessary, and appropriate. … Read more
Simplifying the Complex: Crafting Content for Meaningful Privacy Experiences
Firefox protects your privacy behind the scenes while you browse. These protections work invisibly, blocking advertising trackers, data collectors, and other annoyances that lurk quietly on websites. This core feature … Read more