This final design route developed in parallel to route A, as we searched for animalistic solutions, but built characters out of consistent isometric shapes. The more we experimented, the more we realised we could construct a character that also spelt out the words, Mozilla.
This design direction also stems from the narrative pathway “Mavericks, United”
The Internet belongs to mavericks and independent spirits. It’s the sum total of millions of people working towards something greater than themselves. We believe the independent spirit that founded the Internet is vital to its future. But being independent doesn’t mean being alone. We bring together free thinkers, makers and doers from around the world. We create the tools, platforms, conversations, and momentum to make great things happen. We’re not waiting for the future of the Internet to be decided by others. It’s ours to invent.