Articles in “General”

Roads not taken

Here, Michael Johnson (MJ), founder of johnson banks, and Tim Murray (TM), Mozilla creative director, have a long-distance conversation about the Mozilla open design process while looking in the rear-view mirror. TM: We’ve come a long way from our meet-in-the-middle … Read more

Arrival

Seven months since setting out to refresh the Mozilla brand experience, we’ve reached the summit. Thousands of emails, hundreds of meetings, dozens of concepts, and three rounds of research later, we have something to share. If you’re just joining this … Read more

Heading into the home stretch

Over the past few weeks, we’ve been exploring different iterations of our brand identity system. We know we need a solution that represents both who Mozilla is today and where we’re going in the future, and appeals both to people … Read more

Nearly there

We’ve spent the past two weeks asking people around the world to think about our four refined design directions for the Mozilla brand identity. The results are in and the data may surprise you. If you’re just joining this process, … Read more

Fine Tuning

At the Brand New Conference in Nashville two weeks ago, we shared a snapshot of our progress and posted the designs here simultaneously. About 100 graphic designers and brand experts stayed after our presentation to share some snacks and their … Read more

Progress in the making

Since posting the seven initial design directions for the Mozilla brand identity three weeks ago, we’ve continued to shape the work. Guided by where Mozilla is headed strategically, principles of good design, and the feedback we’ve received through this open … Read more

Route Four: Dino 2.0

Comments from the first round on ‘The Eye’ route confirmed a suspicion that the typography might suggest something we didn’t intend, so first we looked at ways to make this creature more approachable.   The, we took a step back … Read more

Route Three: Burst

This route has stemmed from two trains of thought – firstly a new narrative direction where we have been actively considering Mozilla’s role in recording and advancing the health of the Internet. Visually we’ve been investigating data-led ideas and classic … Read more

Route Two: Flame

This is a completely new direction. Whilst rooted in the ethos of the ‘Pioneer’ thinking it also crosses over into the ‘Taking a stand’ narratives. We started to think that a flame could be a powerful symbol of Mozilla’s determination … Read more

Route One: Protocol 2.0

Protocol is a strong contender from the first round of ideas that we’ve continued to work on and improve. By putting the internet http:// protocol directly into the word – Moz://a – it creates a type-able word mark, and by … Read more

The Conversation About Design Has Changed

Like many of us in the design community, I’ve followed along in recent years as seemingly countless companies have undertaken the exciting and often fraught challenge of redesigning their visual identities. A quick glance at the Before/After section of Brand … Read more

Now we’re talking!

The responses we’ve received to posting the initial design concepts for an updated Mozilla identity have exceeded our expectations. The passion from Mozillians in particular is coming through loud and clear. It’s awesome to witness—and exactly what an open design … Read more