Articles in “General”

Since posting the seven initial design directions for the Mozilla brand identity three weeks ago, we’ve continued to shape the work. Guided by where Mozilla is headed strategically, principles of … Read more

Comments from the first round on ‘The Eye’ route confirmed a suspicion that the typography might suggest something we didn’t intend, so first we looked at ways to make this … Read more

This route has stemmed from two trains of thought – firstly a new narrative direction where we have been actively considering Mozilla’s role in recording and advancing the health of … Read more

This is a completely new direction. Whilst rooted in the ethos of the ‘Pioneer’ thinking it also crosses over into the ‘Taking a stand’ narratives. We started to think that … Read more

Protocol is a strong contender from the first round of ideas that we’ve continued to work on and improve. By putting the internet http:// protocol directly into the word – … Read more

Like many of us in the design community, I’ve followed along in recent years as seemingly countless companies have undertaken the exciting and often fraught challenge of redesigning their visual … Read more

The responses we’ve received to posting the initial design concepts for an updated Mozilla identity have exceeded our expectations. The passion from Mozillians in particular is coming through loud and … Read more

On our open logo design journey together, we’ve arrived at an inflection point. Today our effort—equal parts open crit, performance art piece, and sociology experiment—takes its logical next step, moving … Read more

This final design route developed in parallel to route A, as we searched for animalistic solutions, but built characters out of consistent isometric shapes. The more we experimented, the more … Read more

We wanted to show the collaborative aspect of the maker spirit in a simple typographic mark. Inspired by both computer graphics and optical illusions, an ‘impossible’ design developed that also … Read more

Is there a way to hint at the enormity of the internet, yet place Mozilla within that digital ecosystem? This route developed out of experiments with 3D grids and the … Read more

If we want to show that Mozilla is at the core of the internet, and has been for a long time, how do we show that it’s a fundamental building … Read more