Categories: General

Design Route D: Protocol

If we want to show that Mozilla is at the core of the internet, and has been for a long time, how do we show that it’s a fundamental building block of what we know, see and use every day? Perhaps the answer is staring us in the face, at the top of every browser…

This design direction stems from the narrative theme called With You from the Start.

With you from the start.

Mozilla was, is, and always will be on the side of those who want a better, freer, more open Internet. In the early days, we were among those helping to embed principles of openness and accessibility into the web’s DNA. Now those principles matter more than ever. We need an Internet that works wonders for the many, not just the few. We need to stand by the founding ideals of the Internet, and carry them forward into new products, platforms, conversations, and great ideas. We’ve been with you from the start. And we’re just getting started.

Click the first image below to see how this logo might animate:


332 comments on “Design Route D: Protocol”

  1. Rob Kellett wrote on

    Easily my favorite. Love the colors, love the integration of the protocol delimiter, and most of all I love the legibility. I think it’s great to treat Mozilla like a protocol to anything. It delivers a clear and positive message.

    1. Keith J. Grant wrote on

      I totally agree. It’s great at every size, in all variations. Great color scheme (unlike many of the other logos). Simple but conveys a lot.

      1. Dennis Ring wrote on

        “Simple but conveys a lot.”
        I couldn’t have said it better!

        1. Clément V wrote on

          Yes. it’s by far too my favourite logo, we can clearly see Mozilla’s domain : The WEB, and PROTOCOLS.

          The colors are very clear unlike other logos, and it’s good ! Because they’re easy to remember for everyone, and the logo with the “protocol” shows that Mozilla was built by geeks, for geeks.

        2. roan wrote on

          reminds me of the exxon mobil logo and shows me “big corporation”. great idea but the type is a bit intimidating.


    2. Darío Pérez wrote on

      I agree, Rob. The best by far!

    3. John Adams wrote on

      My favorite as well. Clear with historic references.

      One thought, there are an awful lot of blue logos out there… would it work in a different color palette? Although blue is appropriate as it could reference hyperlinks which were historically blue by default.

    4. Carl wrote on

      I agree. Some of those other logos are the stuff of nightmares.

    5. Anant wrote on

      Love this one as well. May seem a bit more oldschool, but I think this is the most professional and simplistic logo so far.

    6. Redmess wrote on

      I agree, this is my favorite out of these choices as well. The colors are a bit on the cold side, though.

    7. Zoltan Hawryluk wrote on

      This is actually the only one that I like. The design says “web” right in the logo. If your target is supposed to be techies, that may work, but the question I ask is if it does speak to the non-technical, if that is what you are aiming for. Would they “get it”?

      1. jgreenspan wrote on

        Thanks, Zoltan for your input. It’s a great question, one we’re hoping to answer through testing with our next round of concepts.

      2. Murray J Brown wrote on

        Hi Zed! This is the only one that I like, too. I think your question is just as applicable to the other logos. While non-techies may not quite ‘get’ the significance of the underlying motif of this logo, I’m not sure what they might get from the others; I don’t know that I can intuitively make sense of them.

    8. Jay wrote on

      My favorite except the colors do not say Mozilla to me. Blue has always been Internet Explorer. I would use a red/orange color.

      1. Clément V wrote on

        Yeah but the blue could say too that Mozilla is here … while IE is dead. So it could be a “win” symbol.

    9. vChris wrote on

      100% agree

    10. Joel Mielke wrote on


    11. Julian I. wrote on

      This I can’t agree more, and I’d be thrilled to see this awesome design as the new Mozilla Logo!

  2. Abendstern wrote on

    This design I like better, the others see me out too colorful.
    Top design

    1. Tim Murray wrote on

      Thanks for letting us know, Abendstern.

      1. TeslApple_Guy wrote on

        In my opinion, I think yellow and orange with a hint of red conveys Mozilla better.

        1. Daniel C wrote on

          I agree exactly. This logo is my second favourite behind Design B. I think it has a lot of promise and adaptability, it just needs warmer colours that connect it to previous logos. Perhaps the cool palette could be reserved for special or alternative builds or products, in the same vein as the iceweasel or waterfox logos.

  3. Emilie Nouveau wrote on

    I feel like this logo concept is the most connected to the current Mozilla brand, but I’m not sure about the extra branding elements. The thick line widths and monochrome color palette feel harsh and cold which I think is far from how Mozilla would like to be perceived.

    1. Tim Murray wrote on

      Thanks, Emilie for your feedback on the design specifics of Protocol and your thoughts on how Mozilla would like to be perceived.

  4. Michael Sharp wrote on

    Conceptually strong, but it falls short in execution. I love the idea, but its coming across gimmicky and dated. Not my fav.

    1. Tim Murray wrote on

      Thanks for giving it a look-see, Sharpie. Point well taken.

  5. Andre Williams wrote on

    Absolutely love this one. It comes off as modern but could easily be from the earlier days of the internet. Readable, snazzy, and emphasizes Mozilla’s internet presence while also giving a fun shoutout to web developers.

    Very strong conceptually and design-wise.

    1. Tim Murray wrote on

      Thanks for your comment, Andre.

  6. Nathan Misner wrote on

    Easily my favorite design. I love the “Mozilla as a protocol” concept, and it’s the only design that clearly is the logo for an internet company, as opposed to a modern art museum or something.

  7. Lazarus Cobb wrote on

    Yep this is the one. Ive always been one to know good logos and the number one most important thing a good logo needs is to be memorable and relavent. out of all those this is the one that sticks in my memory. This design sticks out from everything else as being distinct and memorable because of its simplicity and similarity to the existing mozzila logo as well as the inclusion the :// alluding to its close relationship to web writing/coding and functionaity communities of the internet itself. The others are pretty but this one is the most relevant.

  8. Lazarus Cobb wrote on

    Oh one little thing upon review. Play with the font. currently looks too much like exxon mobil logo font. Moz://a and M:// are super catchy in many fonts and open up lots of new hashtag and twitter options.

  9. Phil Gyford wrote on

    I like the Moz://a idea, but don’t understand why the shortened M:// version isn’t then read as “Mill”. Why have t-shirts etc that say Mill on them?

    1. Halleh Tidaback wrote on

      I agree with this comment. M:// doesn’t seem to read as intended.

      1. David wrote on

        Don’t agreed. The M:// is in a different color on the main logo, so we easily indentify the short one, in my opinion. :)

    2. Charles Penzien wrote on

      I see the logic behind the M:// version, and I think it’s pretty genius. We see Moz://a as the company name and appreciate the fact that it includes the protocol symbols as letters. If they’re actually treated as protocol symbols in the shortened version, though, it’s just the first letter as *the* protocol. So it’s not Mill, it’s the M (for Mozilla) protocol.

      This one is definitely *my* favorite, too.

    3. scull7 wrote on

      I disagree, I can see the m:// as an allusion to all that moz://a encompasses. The m:// protocol! m://web, m://advocacy, m://opensource, etc.

      1. Laura Powers wrote on


    4. Michael McNally wrote on

      Because of the way the slashes lean forward, the M:// t-shirt visually reminded me an old KISS t-shirt from the 70’s.
      Join the Mozilla Army!

      As others have mentioned, this logo could use more color variety. Otherwise, by far the best of the lot.

  10. VannTIle Ianito wrote on

    This one is the logo Mozilla should have for one specific reason – it’s the only one which looks connected to programing. Even some of the others are more unique, this has the advantage of versatility, and it can easily work monocolored. And is one of the few which really gets remembered by an average user, from my opinion.

  11. Dustin J. Mitchell wrote on

    I like incorporating the “://” — it pretty clearly says “Mozilla is in the heart of the Internet”. I also like the flexibility of the text following “//”. Beyond that, I think that the visual language could be varied quite a bit, as a way of individualizing. Historically, branding has been run with an iron fist: thou shalt, thou shalt not. And that is at odds with the big-tent design of the organization. Maybe broaden the palette a little, and the available typefaces (that M looks like it’s a 100-ton dinosaur!).

    I do *not* like “old ideals”. I don’t think “old” should be the lede on our tagline.

    1. Aurelia wrote on

      +1000 to this response.

      1. David wrote on

        Yep +1

    2. CP wrote on

      +1 on these thoughts

      IMHO, this one’s the best of the bunch – Especially since *all* of the others seem childish and even garish. This one is mature but modern.

      1. robert wrote on

        this one is the best of them, the others do not seem like they ‘belong’ to the Mozilla brand

    3. Alleya wrote on

      Yes!! This logo made me evoke the Netscape and the early net days, when one had to type the address at the bar. The animation moved me. Also, the other logos look kinda amateurish and this is an association Mozilla certainly doesn’t need. The idea of “open source” should not be equivalent to “limited”, “beta”, “basic”, “amateurish”. Good work!

  12. Sam wrote on

    Very strong, smart concept I love how it positions Mozilla at both the start of and the middle of the internet, both then and now. The code based visual shorthand is a universal language and should be around for a few years yet so there shouldn’t be a problem with translation or longevity.

    Execution wise I think the font could be looked at – Helvetica!??! There’s got to something better and less pervasive than that. The colours also need some work to move away from the cold reflex bluey-ness give a more ‘Bouyant’ and ‘Gutsy’ look to tie into those brand keywords. The colours from The Connector brand could be repurposed with this brand and look great.

  13. Naiyer Asif wrote on

    The Protocol is the best of all, in my opinion.

    The Eye looks creepy to me. The Connector, the Open Button and Flik Flak are too abstract to instantly reflect a Mozilla identity.

    The closest that comes to be second favorite is Wireframe World. But it’s colorful counterparts look weird (no pun intended).

    The Protocol’s unique M:// instantly associates it with web. I think the younger population would love it for being unapologetically “techie”. I would love to see it in all Mozilla colors (and not just blue and white and blue). On small screens and thumbnails, the signature M:// is always there which effectively emphasizes a Mozilla identity.

    1. Giulia R wrote on

      I totally agree, love this one except for the colors.

  14. Jason Hunt wrote on

    Definitely the least retro, and probably my favourite.
    The font looks a bit ‘petrol’ (gas) – maybe something more modern and/or softer?

  15. Milena wrote on

    Guys, this reminds me of an insurance company logo. Rather bland and static to my eye.
    MasterCard has recently completed the similar exercise.
    I will comment on some of the other designs that I think are more suitable for what in my opinion Mozilla is.

  16. Michael Kaply wrote on

    I really like the concept here, but I think it falls in the “easy to identify with a small icon”

    Also, i don’t see a lot of the use of this branding for other things within Mozilla which makes me wonder if that was difficult to do.

    The focus here seems to be on font and typeface, which doesn’t translate well.

    That being said, I think this idea in combination with one of the other logos would make for a great wordmark.

  17. Pratyush Gupta wrote on

    I like this for it’s simplicity and relevance.

    One drawback is that the shorthand logo looks very similar to the Mashable logo. Might want to rethink that or try another colour variation.

  18. Carlos El Halabi wrote on

    This one is great. I didn’t like at first, but after seeing how nice it plays with what Mozilla is I really feel more coherent than the others.

  19. Muhammad Abdullah wrote on

    This logo is my favorite; I think it’s perfect for Mozilla. It’s straightforward and colorful. But the only thing in the square logo is that it does not look great and doesn’t show what the company is. The “M” resembles Mashable’s logo (i attached the file). Otherwise, colors and everything is great :)


  20. joe mama besser wrote on

    the ‘://’ feels like internet of the past, not future-facing enough. does anyone even type those characters anymore? they’re baked in and have lost the relevance they once had.
    i echo the misstep of the shorthand reading as ‘Mill’ – you can’t present ‘://’ to be character standins in the full wordmark then expect viewers to revert thinking of them as part of a url/directory statement. it’s asking too much, getting greedy, and subvert the clever nature of the core concept.

  21. joe mama besser wrote on

    :// = double meh

  22. Halleh Tidaback wrote on

    The :// reference screams web, which is great in communicating Mozilla’s solid history, but what about the future? Is there longevity in leaning into these characters, or will they be too irrelevant to a younger generation? (CDs to a teenager)

    The wordmark is clever and appreciated for that, but the rest of the branding seems safe. I’d lean into the fact that the mark is so solid and explore pushing the rest of the branding. What happens when more texture or color is incorporated?

    Also, the ‘old ideals’ tagline could be improved. The sentiment is nice, but the word “old” is off-putting and doesn’t feel on the side of innovation.

  23. Antriksh Yadav wrote on

    This is my favorite by a huge margin (Wireframe comes second IMO).

    It looks professional, and at the same time looks good on merchandising. Someone mentioned that it’s hard to read, but I disagree. The “Moz” and “//” parts instantly remind me of “Mozilla” especially because it’s already a globally recognized company name. In fact, this one is significantly more readable than a lot of other concepts.

  24. Allen Meyer wrote on

    I understand folks really like this direction, and it is a solid concept but,
    I’m worried that it’s reference to the “://” won’t mean anything to people in the near future. The font choice reinforces a retro feeling. Does it embrace the future?

    1. CP wrote on

      I see many similar comments in this thread, and I just don’t agree. URL protocols (and, thus, the “://”) are never going away. Browsers have been and may continue to de-emphasize this section of the URL, yes – but by integrating it into their logo, Mozilla is letting the world know that they’ll never forget what the Internet really is at its core. They’ll bear the torch for us all, as it were…

      1. AS wrote on

        Agreed. People might not use them that much, but there will always be protocols other than HTTP.

  25. Steve C wrote on

    Yeah, Protocol for me. Mozilla isn’t just about a browser, it’s about a platform and an ecology of technologies. The Protocol design makes that inclusive. Further, as the brand gets out there, “M://” is a good advertisement, a good way to access things like the about: pages, or even used as a complete namespace for all things “Mozilla.”

  26. Olaoluwa Jesubanjo wrote on

    This one is my favourite. I love this, and I feel it easily captures the Mozilla brand.

  27. nicolas wrote on

    The ‘ill’→‘://’ idea is clever!
    But isn’t it too ‘tech’ for Mozilla? It seems to me it should be about people above all, not computers. Also URIs, and particularly their scheme part, are becoming less and less visible nowadays.
    Moreover, the blues feel uninspired, like a generic sad company. Same with the Helvetica (or similar) typeface.
    The same idea with a different style (bolder colours? nice geometric letterforms? affiliated graphic system?) could grow on me, but for now it just looks like a little and clever character-swapping idea without anything more conceptually or visually to make it into a strong identity.

  28. Leo wrote on


    1. Pohl, Svenja wrote on

      Funny but to easy. Just my second facourit so for when nothing is going better

  29. Bart wrote on

    I like the simplicity.
    I like how :// fits.
    I like how you create an instantly recognizable abbrevation M://

    I’m not sure about the light- and dark blue within the same word though.
    And there’s a slight risk people will start writing Moz://a everywhere.

    1. scull7 wrote on

      From a branding perspective; isn’t people writing moz://a everywhere kind of the point?

  30. George P. wrote on

    My favorite. I can easily see the M:// being instantly recognisable in a short time. I like the slightly retro feeling, but its also about the present and the future. Good Job.

  31. Philippe Jaconelli wrote on

    I consider your logo Protocol as the most interesting. It makes efficiency reference to the Mozilla brand story and its involvement in success growth of Internet through simply the minimalist expression of Internet protocol. It allows a lot of graphic opportunities for future.
    A color less standard than “basic blue”, less waited, more visible and more original may be a way to dig. Congratulation from France ! ;)

  32. Dmitri GOOSENS wrote on

    this one…

  33. Saige Fraiha wrote on

    It’s the best in terms of clever typography.

    Not modern at all however. The color palette is putting me to sleep, and the short version of the logo reads “mill”.

    This could go either way, if you can resolve the boringness you can use phrases like “m://enium” or any other mill word to create a futurist campaign. Without some kind of extra suggestion I think, “internet windmill”.

    This is my second favorite, but it’s going to need more pizzaz.

    1. NOne wrote on

      I think this is my favorite, but it’s not saying much. The :// seems to emphasize all the wrong things about the web– it’s a historic artifact really. As others have pointed out, no one really types it any more.

      Also, it relies on the similarities between “://” and the English-language characters “ill” — if this logo were phonetically transcribed to other languages, it wouldn’t work.

      I guess it’s too clever for its own good. The Mozilla logo should be fun and simple, and iconic and translate into all languages.

  34. Eloi wrote on

    You have to appreciate the simplicity of it. At the same time might be the least distinct. Doesn’t stick out as much as brand, at first sight. The whole graphic identity system would need to be widely developed to see how it would differentiate from competition.

  35. David wrote on

    Really cool! It’s a logo to inspire a generation.

  36. Hugo Nex wrote on

    Simple but powerful.. I love it!.
    It’s same like to actual Mozilla logo, so, is easy to recognize it.

  37. Yesid wrote on

    Creo que con los logos preseleccionados (y enfatizando en este) pasa algo similar que con Pied Piper, si reunes un grupo de ingenieros y aficionados a la tecnología estos logos tienen mucho sentido. Para el 90% restante será como “y el botón de descarga?”

  38. candice wrote on

    reminds me of paypal

  39. Shae wrote on

    Very simple but clever design. It does feel right for an internet company like Mozilla. Execution needs a little work (changing the font or using different colors).

  40. Vanessa J wrote on

    This logo is the one that is most memorable to me. It won’t die out anytime soon. I feel like the colours maybe could be a little more vibrant?
    I know that blue is a safe colour, it works, but i’d like to see a different shade maybe.

  41. April wrote on

    I like this one! The others are confusing and one almost looks like Mediums’ new logo. I also love that you transformed the “ill” into “://” So awesome!

  42. Zoraida wrote on

    Great logo, but it plays too secure. It feels old.

  43. Jull Weber wrote on

    By far the BEST one. It’s techie, accessible, mutable, fun, and in the right direction. All the other ones are too designer-y. I would stay away from the big icons blue and white print because it reminds me too much of Facebook. The fact that it can have different color variations and designs makes it a winner. Just like the Melbourne M which is incredible for how variable it can be. How about using those red and oranges Mozilla is known for? Two thumbs up.

  44. Bea wrote on

    Great idea. Clear message. Simple design.
    This one is good :)
    Maybe too serious? I would try other colors…

  45. Michael Cordover wrote on

    I love the full width “Moz://a”. Beautiful, clever, instantly internetty. But I think the M:// variants lack a little … depth, perhaps? To be honest I blame a lot of that on the typeface; and I’m not sure you could change that without losing the beauty of Moz://a. The M://[glyph] variants are the best of them, I think.

    1. Adam wrote on

      This sums up my thoughts.
      Moz://a is clever and looks great!

      The M:// is either Mill or something else that does not flow.

      a little more work on the short logo and you will nail it!

  46. W. Zhang wrote on

    Doesn’t stand out, but a safe choice since it will blend in anywhere.

  47. RoundDuckMan wrote on

    Looks good, the best, considering it fits Mozilla’s web focus. Maybe the color can be different (red?) but considering the monochromatic nature, the color can change depending on mood/site/blah.

    1. Tim Murray wrote on

      Thanks for being a part of this, RoundDuckMan.

  48. Anando wrote on

    My favorite and with scaling possibilities

  49. groovecoder wrote on

    This is by far my favorite. Combines classic fundamental internet tech with modern design aesthetic. And it’s so hack-able. Can add any number of tokens after moz://a.privacy moz://a.developers etc. and can easily color coordinate the word Mark to indicate countries and communities. And it’s readable and technical without be overly abstract.

  50. Kaloyan Petrov wrote on

    Easily my favorite. This concept is just so “Mozilla”, easily recognizable, easy to remember and so powerful visually even without any colors or custom fonts. It just works on so many levels:

    Wow, congrats to this approach, totally in love with it!

    Not sure about the exact colors and additional elements, they could get some refinement. But that’s the strongest concept to my understanding. The 2 cents of a tech junkie, designer by degree and web developer professionally.

  51. Prcek wrote on

    From my point of view this is the only acceptable one of those seven.
    * Not over-colored – in fact I’m conservative and feel comfortable with blue+white
    * Simple but readable
    * I’m not genius, but still I can understand “Internet” reference

    Not 100% sure about Mill variant.

  52. yannis wrote on

    as a brand designer this the very best logo/direction for mozilla.
    what brilliance using ://
    with this branding you own the internet,,,,yes some of the other directions may be more colourful or have a more modern typeface but thats not the essence of great branding.
    You are missing the point if you believe colour and weird shapes makes a brand…just think of how many logotypes have been designed in the past five years and have been forgotten,
    Mozilla, stick to your knitting…this logo has a great story…the story of the internet.
    extremely well done

  53. Stephanie wrote on

    This one by far best reflects the Mozilla brand personality over the other options. The simpler the better IMO.

    Immediately, “://” communicates the company’s purpose. I think questioning whether it will stand the test of time is smart because the proxy is often hidden to reduce clutter in browsers and marketing collateral; however, while it’s often being left out, it will always be fundamental to the digital world.

    I would keep exploring typography and color. Blue is always a winner but consider complimentary colors for a stronger visual impact.

    The animation concept is weak.

  54. Reinhart Previano wrote on

    This Moz://a branding can also work with
    Product Branding Suggestions:
    Moz://Arella (Seriously?)
    Moz://@CES (Moz at CES and/or Mozilla CES)
    Moz://@View Source
    M://All Hands
    M://John Doe
    Local Communities:
    Moz://China (or M://中国)

  55. Omaru-San wrote on

    The best!! simplicity and programming creations

  56. Shelby Jueden wrote on

    I really like how this one conveys the more developer centric nature of Mozzila compared to other companies. MDN, Firefox Developer Version, Open Source, Gecko/Servo, add-ons from the start, etc. Mozzila has always been a developer company for me who really supports their users with great tools and resources.

    I don’t feel that it is too far form what non developer users would be interested in. The typing animations are excellent and something I think the majority of people can relate to.

    I’m not in love with the color scheme. I like the blue colors, but that’s because everyone does. There are so many blue logos and brand identities that it would be a shame to see Mozilla absolved into that. Red and white while still not terribly original is more unique. It also retains some of the original brand which makes the difference less jarring to those not accustomed to change. Blue and white feels soft and uneventful while red and white feels sharp and interesting.

  57. Sl wrote on

    Clear winner.
    I like the protocol, simple colors.

    Maybe a different font..

  58. random4 wrote on

    I like this version a lot, however the idea has already been used for the cURL project, which disqualifies this route IMHO:

  59. numinit wrote on

    This is my favorite. IMO, a worthwhile refinement might be making the `://` stand out more as `ill` for the general public.

    Otherwise, “M://” is instantly recognizable. Great design.

  60. Camden Narzt wrote on

    The full Moz://a logo is by far the best one, I agree with others that M:// is a bit too short and might get mistaken. But I’d love to see more ideas like Moz://a as the rest just don’t speak to me at all.

  61. Esteban wrote on

    It’s modern. The other designs are more abstract, and , well, in my opinion, this mean the change, the modernity, some new. A new look. I don’t, I think that.

  62. Victoria Black wrote on

    This one’s connection with internet/browser world is undeniable and to the point. I love the concept, and the adapted to different countries versions, as the plain blue one is just too calm and boring .

  63. Daniel Stenberg wrote on

    Just because nobody else mentioned it so far: the new curl logo uses a lot of this ://-idea. See or for the logo image.

    (Then again, as the main curl author I’m also a Mozilla employee so there’s a distinct connection already… =)


  64. Alexandre wrote on

    +1 for this one. I like the protocol delimiter inside. Variations such as M:// are nice too, and the colours can easily be changed, which is good for future evolutions of the branding.

  65. Luis Cara Fiol wrote on

    I ? M://

  66. strtrkn wrote on

    This one is my favorite. I love the simplicity of the design.

    1. jgreenspan wrote on

      Thanks for your input, strtkn.

  67. M wrote on

    I’m ambivalent. The colors are a bit dull and the overall design feels a little enterprisey and dated. I worry most people won’t appreciate the :// or the value/meaning of a protocol, although the ‘moz’ protocol idea is cool. Perhaps it will feel unfriendly or inaccessible to many people? The :// may easily become forgotten or invisible in a few years; are newer Web users even aware of it?

    1. Kris wrote on

      I agree with this. Techies will get the reference just fine, but to the vast majority of people it will just look weird.

  68. Noah wrote on

    The M:// is a neat gimmick, and easily comprehensible by most, but the typeface is out-dated, and colours generic. It does not seem like an upgrade. It’s a crowd-pleaser that doesn’t aim far enough.

  69. Santiago wrote on

    This is the best one and the right option without any doubts, The other ones do not represent Mozilla, this fully does.

  70. Manu Poletti wrote on

    Like this one best, it’s clean, makes a point but not too obscure.

  71. Daniel H. wrote on

    Absolutely love the full version of this. Looks fantastic and the color scheme is wonderful. But the short hand version will be read by everyone as ‘mill’ :p So, if it’s going to be shortened it might need some work, but overall I think Moz://a definitely looks the best and has the best feel.

  72. Lisandro Lorea wrote on

    I really like this one. I think is the best. I’m not sure about the colors. Blue and blue makes it look a bit sad and one of the blues is almost “facebook blue”.

    I’d like to palette options but otherwise I think this by far the best design. It immediately tells you what Mozilla is.


    1. thomas browne wrote on

      your colour scheme lifts this otherwise awfully boring, as you correctly state “facebook blue” logo, by miles. I could live with your version, though helvetica, sigh, yet again…

    2. Edward Allanby wrote on


    3. Edward Allanby wrote on

      I get it and admit it is clever but I think this route has too narrow a focus. At worst it is a typographic gimmick with one punch line. And we will suffer that same line every single time we interact with Mozilla – Im already over the joke

      Also – Perhaps a personal bias but I think concentrating on the backend is wrong. To me, the most valuable thing about the internet is what it can do not how it is made.

    4. Mike Thompson wrote on

      Right! Facebook blue! Make it Godzilla green!

  73. Mozillafan wrote on

    This is by far the best design! Modern professional but still a “geeky” twist. I love it! Would definitely buy the t-shirt and promote the brand

  74. christina wrote on

    Clear. Clean. Sharp. says “Internet”. Solid.

  75. Nik B. wrote on

    The good: this logo is easily my favorite, at least when “Mozilla” is spelled out in full. From all the options, I like this best: it’s clean, crisp and easy to read; it’s uncomplicated but has visual depth. It just gets the point across: “Mozilla”.

    The bad: the M:// styling doesn’t do much for me. It doesn’t read as “Mozilla” and only “works” if you’ve already seen the full logo and notice that this is the same logo, but with the lighter-colored characters dropped out. The “old ideas. new ideas” bit feels gimmicky, as do all the fancy and largely unintelligible emojis.

    1. Rick wrote on

      Agreed, the emoji is a bit much. Maybe it’s a generation gap between me and the millennials, but I find them a barrier to communication. Much like Egyptian hieroglyphics, I would need a Rosetta Stone. I like how the M:// screams internet and that’s what it’s all about.

      This one is my favorite

  76. Jeff Smith wrote on

    By far the best of the bunch. I like how its modern but also shows its roots.

    A user since Phoenix/Firebird ;-)

  77. Ev wrote on

    This is the one. End of story. All the others are subpar in comparison.

  78. Warwick wrote on

    I think this is by far the best.

  79. Jon D. wrote on

    Easily my favorite of the whole bunch. Concisely encapsulates what Mozilla is all about as a company, very pleasing to the eye and versatile. Very professional looking, without being too serious or stodgy. I love the colors, were it not for the fact that those shades of blue are widely associated with Microsoft Internet Explorer. Maybe substitute one of those shades of blue with Firefox Orange? Or maybe a call back to your roots with the original black/red?

  80. Walter Milliken wrote on

    This is probably my second choice among the seven. It’s clear and legible, and not overly complex. My only negative on this one relates to the fact that it’s backward-looking. Given the trend in removing boilerplate elements from URL boxes these days, how many people will know what the “://” means? On the other hand, this is probably neutral for people who don’t understand it, and may appeal to us early net geeks, sort of like the secret handshake of the web’s old-timers….

  81. Thresher wrote on

    Maybe I’m getting too old, but this is the only design that resonated with me. It has the right amount of geek, while still being completely legible to the non-geek. And I like that it has a smaller logo built-in: M://!

  82. dinah wrote on

    My favorite of the choices, feels modern, suites Mozilla well and could be versatile. I’m not a huge fan of the colors though.

  83. art inghram wrote on

    Brilliant. So simple and meaningful.

  84. Stephen So wrote on

    This is by far the best design. It is quite a smart use of the protocol and demonstrates that Mozilla has been there from the beginnings of the Internet that we know today. It also highlights Mozilla’s technically innovative side. The colours are good too. The others are just too colourful and amateurish, a bit too similar to G00gle. It’s not too abstract and you don’t need to think, turn your head upside down, or down a scotch to see what company’s logo it is. I hope this one is selected.

  85. Mike wrote on

    I think @Phil Gyford’s point in an earlier comment about the :// not being clear enough on whether it is a “colon slash slash” or “ill” in different scenarios is definately a concern here. It also screams “HEY, HEY, THIS IS COMPUTERS… COMPUTERS. DID I SAY COMPUTERS?”

    Having said that, i’m not a fan of concentrating on gimicks in wordmark logos (as the replacement of ill with :// is here.)

    Also sidenote, kinda reminded me of the recentish curl logo ‘redesign’ with the “curl://” although obviously not refined itself as a logo, but comes accross as a more straightforward less gimicky use of the :// to me.

  86. Sysau wrote on

    Love it

  87. Jeremiah Lee wrote on

    Moz://a is a strong base concept.

    I don’t understand why some letters are light blue and others dark blue in the two-toned logotype. The abbreviated M:// looks like the word “Mill”. The tagline and webdings are weak.

  88. Smoobly Renfrew wrote on

    Classy, understated, clever, simple, sophisticated. The only one that resonates. My hat’s off to whomever designed this.

  89. Geoff wrote on

    The only thing I don’t like about masquerading as a protocol is that it has the potential for adverse side-effects. My first thought would be searching for “moz://a” exactly as written. I’m not sure the special characters will be recognized by most search engines and you may be mistaken for, for example.

  90. Jeffery wrote on

    This one has my vote.

  91. Brad wrote on

    The one that grabbed me was the eye logo, but not for the right reasons. This logo is by far the most usable and least controversial, but it is boring. All the others look like some abstract artist was let loose and to me that’s not good. This logo is an 8/10.

  92. C.S. Loberg wrote on

    This is the only other one other than the global one to have any chance at succeeding. And I’m not really sure I need this over your current logo at all. I still like the one I have. Sorry, Mozilla, but this isn’t going to suddenly bring in millions of new customers. You can’t compete against the search engine of the day.

    1. Tim Murray wrote on

      Thanks for being a part of this review process, C.S. We currently have a limited toolkit of creative assets to communicate about Mozilla. The word mark “mozilla” that we use today is not sufficient for modern communication. Mozilla makes Firefox, the open-source web browser, and does so much more as a nonprofit championing the health of the Internet. If you have the time, please have a look at this post: and read earlier posts on why we’re doing this work. Thanks again!

  93. Margo Cerno wrote on

    The strongest candidate visually. Bounce the “Old Ideas” bit, otherwise the slogan will be burdened by western cultural sensibilities about old age.

  94. Noam Tamim wrote on

    This is an awesome design. I’m a huge fan.
    But I’m a geek, using Firefox since it was called Firebird, v0.8, as my default browser.
    Still, I think it also looks modern and many non geeks can like it, even without understanding the protocol reference.
    When scaling, I think the prefix should be moz://, not m://. It makes sure everyone understand it’s mozilla, not a Windows-style drive letter. And of course, moz is Mozilla’s vendor prefix!

    1. Denis Bredelet wrote on

      Totally agree, it should be Moz:// not M://.

      The latter even looks boring so I don’t see the attraction. Try with just :// in the square and place the Mozilla M somewhere else it might work. And never use the “M://” text in marketing materials, it looks like a drive letter in Windows.

      The font and colours are unimaginative but that is not what bother me the most.

  95. Richie Cotton wrote on

    A few commenters have mentioned that they perceive the only-blue color scheme as cold or boring. It could be made more lively if you mixed blue and orange; this provides brand continuity since it matches the current Firefox logo.


    1. rugk wrote on

      Yeah, blue & orange looks nice!

    2. Richie Cotton wrote on

      Further refinements:

      – Helvetica is boring; some more thought on the font is needed. After playing around for a while, I opted for Linette semi-bold, then I realigned the slashes for vertical centre-alignment.

      – URLs are mostly lower case, so a lower case “m” seems suitable.


  96. Tim in Colorado wrote on

    This one has my vote. None of the others really work for me. The on/off button is closest, but it doesn’t scream internet history like this one does.

  97. jetpks wrote on

    Definitely visually appealing, but symbols in the branding will cause tons of hard to track down issues in every code-related place this is put. How many url parsers will treat moz://a as a url? Probably all of them since it’s to spec.

    People just discovering, or rediscovering the brand may only know Moz://a as a link that always takes you to the dinosaur page in chrome…

    grep -r Moz:\/\/a . # kinda loses its flair
    mkdir moz://a # not on any modern filesystem

    Plus, now that you don’t have a single brand name that works everywhere, you have two brand names: Mozilla and Moz://a. Like Ømq and zeromq. Or is it 0mq?

  98. Lluc Sumoy wrote on

    This logo clearly outstands the rest. It feels modern and professional, very identifiable, refreshing, positive… It reflects the core mission of the organization, and can be easily used in the short format everywhere.
    The other logos look just like a students competition, and would age too fast. IMHO this one will last as a solid brand for years.

  99. Frank wrote on

    In my view this is the only design that connects to what Mozilla _is_. The other designs carry no such message. They are aesthetically pleasing but would function for any number of companies.

    Beyond that it’s calm, clever, and I quite like the “M://”.

  100. Doug wrote on

    This is by far my favourite design.
    The :// could be toned down a bit. For example, using an italic lower case L instead of a forward slash helps a bit. Also, the : could be stylised a bit more so as to look closer to an i.

    I also really like the lowercase m that the logo currently uses, so mocked the following up:


    1. rugk wrote on

      Yeah, I like this idea. Maybe a bit to thick the “ll”s though.

  101. thomas browne wrote on

    No no no. This is a complete snooze. Facebook blue + Twitter blue in the logo? No differentiation from these two untrustworthy monopolists. Helvetica? Again? There will come a time when the 15-year obsession with this font will start to wither. That time is now.

    A URL “ll”? I thought Mozilla was trying to show it was more than the browser?

    I’m not surprised that this is getting the most comments, because it’s the most neutral, obvious, familiar, and frankly boring, logo. It’s a “I’m a paid up member of the herd” logo and I dislike its tragic lack of differentiation or adventurous spirit.

  102. leon wrote on

    If i had to, I’d pick this one, but…
    – “http://” is being omitted in modern browsers, non techy users won’t get the hint
    – it confuses regarding the spelling (do I google for “moz://a” now?)
    – the colors look very cold, I think it does not embrace “community”
    – the font not very expressive, so the logo does not stand out and is not so recognizable
    – What I think is a very bad Idea in all designs, is breaking the color scheme for variants of the logo.

  103. Adam wrote on

    The blue and Helvetica make me think “generic corporate logo”. Kind of a boring logo. Reminds me of Microsoft’s previous logo.


    1. Arakun wrote on

      My thought exactly. The :// part is clever but the choice of font and colour screams 90s tech company.


      1. jgreenspan wrote on

        Thanks for your input, Arakun.

  104. Mike Johnson wrote on

    As others have stated, this is clearly the best of the bunch. I stand by what I said on some of the others though. This is asking to choose from a lot of bad choices. I’m sure these all hold meaning to Mozilla, but I don’t like any of them. You need cleaner and simpler, and less gaudy. You should target simple and sophisticated…for the sophisticated browser. They’re not good.

    My issues with this one, while it is not garish and overly harsh like the others is that it is almost too dated.

    You need something cleaner and more modern. Less is more. Pick this if you must, but if you can.. scrap them all.

    I could do what many have done and go into specifics about what this one or that one says to me or reminds me of, but that misses my larger point that first impression, gut response is not positive for what are undefined cerebral responses and feelings.

  105. Márcio Ramos wrote on

    Right alongside the “Eye”, this is one of my favorite designs.

    It displays a clever use of typography to deliver the “internet” nature of Mozilla. It can also easily go monochrome, which is always useful. I believe that it would be best to go all black and ditch the blue – there’s already too much blue on the internet, and I’d encourage you to choose another color if you don’t want to go black monochrome.

    Maybe you could choose another font, and make the space between characters tighter, but that’s just a small suggestion.

  106. Olli wrote on

    This will win, and I think it’s a pity. This will win because people are so safety oriented, and not because it would be the best option.

    As a designer, I can admit it has successfully applied minimalism/ swiss style / flat design on Mozilla logo. But what makes you to remember it? To differentiate it from a neighborhood laundry service, or from debt collection agency’s website, or from your local one-man-and-van web design agency? Nothing. It doesn’t create identity.

    Although I’m a minimalist by heart, I think the flat design/ minimalism wave is doing harm for design. It’s making everything look the same, especially in the hands of engineers/MBAs/coders and other non-art-background people.

    1. Zed wrote on

      Yearh I’m also wary of minimalism in design. But I think it’s done pretty well here since they have a pretty solid idea behind it i.e. moz as practically an internet protocol (albeit technically not). As communicative design, I think it does its job best out of all the presented logos _despite_ its minimalism.

  107. Ryan J. McDonough wrote on

    Hands down my favorite and most aligned with the Mozilla brand.

  108. MotoTech wrote on

    My favorite. The rest look a bit CGA (4 color … Late 80’s).

    1. Rudolf wrote on

      You’re totally right!

  109. La Perra Verde wrote on

    My favorite, the most nerd.

  110. Ahmed wrote on

    Of all 7 main logos, I like this one the best. It’s simple, easy on the eye and might I say likable! However, the supplemental logos are a bit lacking in both style and creativity. They still need a lot of work to match the other ones.

  111. Adam wrote on

    Among all the choices this one speaks to the image I have of Mozilla directly and with a clear message.

  112. Rudolf wrote on

    This Logo is really great. It combines integrity and the feeling of digital innovation. This Logo have to win!

  113. Robert Kaiser wrote on

    This is easily the idea I like best so far, very awesome idea to tie our logo to “the Internet” as URLs with “://” in it are what people identify with “the Internet” very probably.

    That said, the font face doesn’t look really right for Mozilla and the color scheme does neither. I’d prefer working our “traditional” red and gray colors from the Mozilla branding into this. But this idea has a lot of promise in my eyes, worth more exploration for sure!

  114. Cathal Mooney wrote on

    Definitely my favourite. Please don’t use the yellow & black one!!!

  115. Yann Esposito wrote on

    This is by far my favorite. Simple and efficient. Once saw never forgotten.

  116. Naylan wrote on

    This is the only logo that gives a idea of what Mozilla is, for someone who doesn’t know it. Even for a non-techie, It clearly shows the magic stuff at the beginning of some links, so Mozilla should be related to the web. A techie would grasp the meaning even faster.

    Bonus: it’s intelligible! Just on this point it’s also the best logo.

    I’m not so fond of the font, but that something that can be worked on later.

  117. Charilaos Tilaveridis wrote on

    Look no more, that’s the one.

  118. Doc Billingsley wrote on

    Definitely my favorite. It’s abstract enough to (hopefully) please the designers, but practical and legible enough to appeal to the uncultured masses (like me).

  119. James wrote on

    This one is weirdly retro and will be confusing and alienating to non-technical users. Many browsers are moving toward hiding the protocol from users, and hardly anyone will ever be typing “://” these days.

  120. Zed wrote on

    clear, distinctive, very legible, and acknowledges the role that Moz has had in shaping the internet of today. Best by far; +1.

  121. Jarrod wrote on

    This is by far the best. As many have stated, change the color to something other than Facebook blue. The green or orange variants people posted were nice. Also using different colors for different products would be nice.

    I’d move away from the webdings/wingdings/pseudo emojis. They don’t work conceptually or visually. Please loose the “eye” icon as it kinda looks like a flesh light.

    The ability to add type after the :// is huge, especially in foreign markets where you can use the local language.
    In general for the text following the :// I would use a lighter variation of the font.

  122. Thomas van Diepen wrote on

    This one is too cheasy to be the symbol for an internet company.

  123. JP wrote on

    I really like this one: “Pioneers to a better internet.” And put it surrounded by the outline of a UFO. Reddit readers will resonate with it.

  124. rugk wrote on

    This is my favourite. Maybe the reason is that it is a bit for the geeks (which we should keep in mind as most commenters here might also be fit in this criteria), but anyway I like it. And everyone (okay, nearly everyone) knows the “://” from the URL.
    This shows Mozilla’s connection to the internet. And it is of course okay all around the world.

    However I think that the colons are a bit boring. I mean you should stay serious and don’t use neon colours, but some other colours would be nice. And I think one blue could stay there.

    Maybe the “community” character is a bit missing in this logo, but I don’t know how this could be changed.

  125. Paco Núñez wrote on

    :// is hands down the best idea for the logo

  126. Scott wrote on

    Favorite, easily as well.

  127. Random Paul wrote on

    I like this one also. Unfortunately it’s not 2010 anymore. Would of been cool.

  128. Chris wrote on

    Has potential but so many problems.
    First don’t change the colour inside the word. It makes the “oz” “a” stand out more than the rest. Just use the one colour.
    Secondly, Get rid of all those symbols. They look completely out of place, and just looks like you’ve typed random characters into Wingdings. That male shirt gives me a headache looking at it!

  129. Jack Donaghy wrote on

    Out of all the proposed logos, this is the only one I like. The others are just far too complex for a corporate logo. This one is nice and simple, and as others have said, it makes a clear and clever reference to Mozilla’s technological focus.

  130. ElecBoy wrote on

    +1 This is it.

  131. James wrote on

    I really love the concept on this one. The execution is pretty boring, though. The animation, font, and colors remind me of 90s startup company logos.

  132. Jep wrote on

    This is the only concept which identifies mozilla.

  133. Aaron wrote on

    This one, please! The :// is what Mozilla is all about to so many people.

  134. Jorge A Vazquez wrote on

    Now this one. This one is pure genius. It says it all without saying much at all. Gotta love how that colon and the slashes just fit so well. This logo doesn’t just say Mozilla is an internet company. It says Mozilla is THE internet company. Simple. Bold. Effective. Excellent work.

  135. Parijat wrote on

    Easily my favourite. Simple, elegant and I somehow instantly connect it with the emotion I feel when I think about Mozilla

  136. Satrio wrote on

    Another one with interesting—and fitting—concept, but can do better in its execution. I particularly think it would do better with a thinner and less generic typeface. My #4.

  137. Stijn wrote on

    I like the idea, however I don’t like the animated logo and the color scheme could use something more ‘fresh’.
    I think the animated logo could do better if it ended with and expansion, going from M:// to the full Moz://a in the end.

  138. William Nkandala wrote on

    This is clearly a winner! It’s instantly recognisable and has clear hints of the evolution of the mozilla brand in it’s www world.

  139. Enrico wrote on

    This is for sure my favourite concept! I like the idea, it tells much about Mozilla, it’s simple and easily adaptable to various contexts.
    I think the execution is somewhat lacking. It’s quite anonymous, both because of the colours and the font.
    As for the colours, I would try adding some Firefox’s orange (either alongside the blue or not): it immediately reminds me of Firefox and it’s less abused than blue.
    I guess few fonts are suit to this job, still it would be nice to try with something different than Arial. What about a modified version of Fira Sans (with lowercase ‘M’, and square colon)? Also, why don’t put it in an address bar? I made a quick mock-up to see how it would be…


    1. Andy wrote on

      I agree with the idea of relating the letterforms to Fira Sans. Fira is the strongest branding component, and a real advantage for the whole ecosystem. For sure explore many color options, but make the whole system work in the absence of color too.

  140. lehasb wrote on

    I like it, but it seems less catchy than I would have expected for Mozilla’s redesign.

  141. Lola wrote on

    This is my favorite. Simple, and blue…

  142. Manuel Borges wrote on

    Definitly this one.

  143. Fábio Gaspar Ferreira wrote on

    My favorite also, I think that it is very original.

  144. Hagen Mahnke wrote on

    Easily readable and the only candidate that’s not terrible in one way or another. Use this one or start from scratch ;)

  145. Yashveer Ramparsad wrote on

    Definitely the better and least “loud” design wise. The others somehow seemed too vulgar to look at. They were either too striking or hurt my eyes with the color arrays!
    This is more visually appealing, and soft. One of the items that was suggested to consider, was whether this would stand the test of time. This logo seems timeless, could last forever, easily recognizable!

    Definitely voting for this

  146. Lunatic Sentinel wrote on

    Perfect – Captures the essence of computing from the early DOS days to the present. It says it all as concisely as possible and with style. It really speaks to all the geeks out there.

  147. Martin Kiss wrote on

    I like this logo mainly for its flexibility for building links. All apps I use recognize Moz://a as a valid URL and try to open it. Your apps could handle these URLs and present relevant inforrmation. Imagine this URL “Moz://a-Firefox” opening some landing page for Firefox.

    1. jgreenspan wrote on

      Very cool point, Martin, thanks!

  148. JCGVannier wrote on

    Definitely my favorite.
    This is not another hipped company that will die with his brief success. Don’t go for a messy logo. Over the years, Mozilla have been fighting for an open, structured and standardized internet. Keep it clean, keep it simple, straight to the point like you’ve always been.

  149. Max wrote on

    This one is the best by far! Go Moz://a!

  150. Alison wrote on

    This one makes me smile and definitely connects me to Mozilla and the internet. I do like the colors, but it could optionally be brighter as well.

  151. Calvin Walton wrote on

    Of all the logo proposals given, this is the one that I … dislike least?
    The Moz://a idea is quite clever, but putting it in blue with such a basic-looking font makes it boring. To me, the color “red” is one of the strongest Mozilla brand associations. I would love to see this logo move to red or warm colors to evoke the passion of the people who work on this project. There is certainly also some room to play with typefaces (something similar to Fira maybe?) to make it a bit more playful and less corporate.


    1. jgreenspan wrote on

      Thanks, Calvin, thanks for thinking through the color impact of our existing red.

  152. Konrad wrote on

    SImply the best among the others. It is an instant link to the core of the identity of what Mozilla is in my opinion – an icon of the web, the free web, an invention and ongoing organization of people concerned about true idea of the web. Thank You.

  153. Homayoon Azimi wrote on

    Your current logo is nice; but if you want to change it try this one. It’s cool awesome.

  154. k3nt wrote on

    This text and idea work well to convey the backbones of mozilla. The programming. How about refining and combining another which appears progressive and vibrate, a future forward energy..
    <img src=";

    1. jgreenspan wrote on

      Interesting idea, K3nt, thanks very much for thinking through this with us.

  155. Sander wrote on

    With apologies for the negativity: I’ve been a part of the Mozilla community since 2001, and care deeply about the mission and the history. This is the only design I don’t hate with a passion, the only design which still feels _somewhat_ like Mozilla.
    It still isn’t the right design. Too geeky, not enough dinosaur / constructivism. But at least I wouldn’t shudder too much each time I’d encounter it.

  156. Tom wrote on

    This is by far my favorite. Clean, simple, forward-looking, easy to understand.

  157. Andrew Huff wrote on

    I like this one best, although A) I think it would look better in one color vs. two, and B) by the full logo’s logic, the shortened M:// would read “Mill.”

  158. TheTechnoToast Ltd wrote on

    This one, easily the best. That :// makes the overall design incredibly unique, and it’s just awesome.

  159. AProviste wrote on

    by far the most elegant and most recognisable one…

    browser, iot, devices, technology, protocols… Mozilla in my mind is tight to internet,
    and it has been for ages…

  160. ddurst wrote on

    Three things about this one:

    1) it is the only one that is easily readable, the only one that could be considered an extension/evolution of the existing mark. That’s good. I know a lot of people will say that it relies too much on the font.

    2) The “clever” factor is a bit too much. I know lots of folks like it (they get it), but it leaves out those who don’t (and those who won’t) and the legibility/scannability suffers as a result. That may not seem like a big deal, but keep in mind that aside from Apple, we are largely going to be compared to other wordmarks.

    3) There is a boldness to this — in terms of its simplicity and its layout — that makes a statement that the others confusingly stumble on. We should have an opinion and be a presence. This should emit confidence, fearlessness, and determination. That’s our presence.

    Clearly, I don’t like the others (at all), for a variety of reasons. This is the only one that seems close. Caveat: I do believe that our current brand identity needs to evolve into this one, not recreate it wholesale. There’s nothing wrong with the dinosaur itself, nothing wrong with the red itself. In order to connect the past to the present, we need to not shed the entire skin; this is the only one that has any potential of doing that.

  161. Ervin Kosch wrote on

    Definitely the bets of the bunch. Most of the other ones are so abstract that you can barely tell that they stand for Mozilla. The other ones have such eye burning colors that I would never want to use your product. My only change would be a very subdued gradiant to make it pop.

  162. Scott E wrote on

    This one hits home. Simple, timeless, easily tag-able, quickly recognizable

  163. David wrote on

    At first I thought the :// might look more “dev friendly” than “final user friendly” but that’s not true, everybody knows at least http://.
    But then if most people think http:// when they see Moz://a it means most people will still think about Firefox rather than other products.
    Integrating the :// clearly indicate something (computer, tech, internet, software, …) about Mozilla without compromizing on readability and simplicity, I think other logos are ways too flashy or complex, but this one’s blue variant is too much like facebook colors!
    The yellow eye logo is also readable but yellow and black look really “politics” colors to me and I don’t like that it’s not friendly at all.
    The open button idea is nice, focusing on people is friendly indeed but colors are also… too much? it’s like trying new colors because nobody used it before but I think the final result isn’t sober enough to reach maximum audience.
    I don’t really like all other logos except if Mozilla wants to start working on contemporary art or experimental software design or something like that (but flik flak colors are nice ! :)

  164. Nathan wrote on

    I like this design the most, but the the color scheme when fully written out instantly makes me think Internet Explorer.

  165. Eamonn Kearns wrote on

    By far my favourite.
    Not only by virtue of being the least gaudy, but by being pleasant.

  166. Foz wrote on

    Pretty much perfect.

  167. Thomas Levesque wrote on

    I really like this one, it’s one of my favorites with option B.

    My only reservation is that while it appeals to geeks like myself, it probably won’t mean as much to the less tech-savvy people (the average internet user knows nothing about protocols)

  168. Jesse Johnson wrote on

    Neat idea, but the :// is too obscure and confusing to read.

  169. MW Jones wrote on

    This one is the only one that comes even close to the potential of being a brand. It’s clean.. it’s easy to understand what it is.. and it’s quickly modular for many applications. By far this is the best of the bunch “as is” – this is ready to launch today I’d say.

  170. Cailyn wrote on

    By far, this one is more on brand than the others in the running. The designs that use neon seem much to modern and a little less professional than this.

    I love the take on adding a portion of a url within the logo, I think a lot of people can appreciate that. It says something without even knowing what the brand is at first; it’s quirky, its smart. The colour palette is also great, and makes the most sense for the brand and service it is.

  171. Blake Gonzales wrote on

    Love this design. My favorite of the bunch. Simple, elegant, recognizable.

  172. Greg Searle wrote on

    Perfect. This relays Mozilla’s technical background and expertise, while being a completely readable logo. Very clever and simple. Non-technical people will still find the logo appealing.

  173. Zachary Stuckmann wrote on

    I see the appeal of this option.
    Unfortunately I’m not convinced that the :// reference will reach everyone, and that’s the big visual “sell” in this case. It directly describes the tech focus of Mozilla by referencing a web address, but is that part of Mozillas Brand & Vision? To BE a tech company? I know WHAT Mozilla is, but WHO Mozilla is, is a much more interesting question to answer visually.
    I would not choose this option because it lacks the forward-thinking and innovative attitude that I believe Mozilla should be proud to share.

  174. Jeffrey Paul wrote on

    Love the protocol reference, clearly my fave.

  175. Nile wrote on

    Head and shoulders better than the rest. Pleasant colors, clean design, clever without being cutesy. Looks professional.

  176. Paul Johanson wrote on

    This is my favourite by far. The rest of them are either too obscure or remind me a lot of other company’s logos.

  177. Robert wrote on

    The best one. Clean letters with eye-catching colors for all the people. Protocol for geeks reflecting Mozilla’s role on the Internet. Looking forward to see it on M:// site :-)

  178. The Watson wrote on

    A runner up to the eye. Very relatable as it oozes internet. Could even start a craze /trend. That is the feeling I get! The new about:?

  179. Max Cmt wrote on

    I think this one is by far the best.

    Simple, easy to read and related to its purpose.

  180. Victor Bottacco wrote on

    This is not only my favorite logo but the only one I really like.
    It is simple. It is clean. It has a lot of meaning embedded in it, not only for the techie but also for the regular user.
    Colors are not important, as this logo can use any color combination or B&W without losing any meaning or expressivity.

  181. Gervase Markham wrote on

    I like this one the best, but (perhaps echoing others):

    * Protocol identifiers don’t use capitals. moz://a looks much more like a URL than Moz://a, and our current branding uses a lower-case m anyway, so it’s consistent. We could even use the same or a similar font as we use now – why not? A great opportunity for a rebranding with some continuity.

    * The colour of the letters “moz” should therefore be all the same

    * As Mike Kaply said, how about red for the “moz” and “a”, and black for the “://”?

    * We should experiment with hacking the font to make the “//” a bit more vertical, thereby both hinting at the “://” protocol separator, but also making the wordmark easier to read as text.

    * We should also experiment with non-square colon dots; extending both vertically might make it a bit more “i”-like.

    * We could make the URL “moz://a” work in Firefox to take you to the Mozilla website, or an easter egg, or somewhere cool.


  182. François Bouchet wrote on

    Definitely the best one of the options available: readable yet smartly geeky! As mentioned previously, I also think it would be worth experimenting with different colors as I mentally associate Mozilla with warmer orange/red shades.

  183. Clément Daste wrote on

    How can simplicity be so cool and relevant? This route is by far the best for me. It fits perfectly with the idea of internet core communication and online protocole basics.

    The logo works well, but I would say that the applications need more work as they look like a boring telecommunication company stuff for the moment. Exploring a new colors palette would be great as well, maybe using a more “Modzilla color style” code (Red-Orange-Grey-Black) would be interesting?

    Great job guys, look forward to seeing the final one!
    Good luck :)

  184. Sebastian wrote on

    From all options I like this one the most. I agree to what most of the other people said in favor of this. What I find especially great is that I can actually *type* the logo as pure ASCII. Moz://a works in text-only environments which I find a huge benefit for any logo.

  185. Pacifica wrote on

    Going with quite a few other responses. This is the best play on the network so far. Tending more towards the developer market (using colours and font similar to other companies). So while it is safe and in the comfort zone of comparability perhaps to distinguish it better a different font could be used and variation on colour choice. Colours have quite strong reactions for people, especially those with headaches, (yellow for urgency & pain, orange for warmth, red for passion, purple for prestige, blue for calm, turquoise for contemplation, green for nature & particularly easy on the eye etc). The effect of colours on the eye is not gospel as many people have different visual capabilities (black&blue vs. white&gold dress is an interesting example). So while the lizard eye was catchy at first and the rainbows and fluros of the other logos could be fun to glance at the eyes quite often tend to strain in pain from staring at them or trying to read them. especially with mixed patterns which produce the optical blurs and scotoma normally related to such designs. This would be the one I would tend towards, however the Escher M was also a good reference.

  186. Ferit wrote on

    One of my favourites.

    Not because of the clear Technical aspect but it is shows more what Mozilla is: a Tech company.

    I also like the colors, the shirts. It has less noise and clear colors, easy to read “Mozilla”.

  187. Tobias wrote on

    Hm, it seems many people like this one, but I am struggling to find anything nice to say about it. Color theme and letters reminds me a lot of logos from large cooperations, and not fun ones. May be a bank? In fact the slash “/” can be found in the Deutsche Bank logo (
    The double slash in web site addresses may be iconic, but it was also a big blunder to make it mandatory in the first place (I think its inventor said he regrets it). Modern web browsers do good in hiding it.
    I would like Mozilla to be easily distinguishable from banks and insurance companies.

  188. Martin Krejčí wrote on

    This is the only logo I like. Others are too modern so nobody will understand them or too old so they are not looking good in this times. I like the :// as ill – good work! But I think that the emoji/unicode characters are looking old – maybe it should be lighter and thin.

  189. DerDot wrote on

    I completely agree with Zachary Stuckmann. I think there is a good reason why the protocol part in urls is grayed out (https) or completely removed (http) in the url bar in Firefox, as this is information the normal user doesn’t care about. I think a logo like this might appeal to the more tech-savvy part of the user base, but I think Mozilla should reflect on who they want to address (tech-savvy people are sold on Firefox anyway ;)).

  190. Shareej wrote on

    This is the one! It should be the next logo

  191. Cory Koski wrote on

    Out of all of the designs, this is my favourite. It has the least cognitive load to discern, it’s modern, clever, and minimalistic. Modern because it’s design and font don’t feel like I’m peering into a previous decade. Clever because of the play with the :// and how that it signals “Internet” with it’s roots in the web. Minimalistic because it uses very little flourish and flare to convey the ideas it’s set out to do.

    I would like to see this logo rendered in different fonts as well. I feel the font should not be the final choice. The visual is compelling as a design, and to see additional fonts applied would be useful and potentially rewarding during the selection process.

  192. Jeremy Gooch wrote on

    This one is my favorite of all the choices. It’s a bit too much blue, so adding a nice compliment like yellow/orange might give it a really clean presentation.

  193. Scott wrote on

    This is one of the two that I think could have the longest shelf life. Props to whomever was observant enough to notice “://” in the name – simple and clever.

    I think that typeface is the right choice. Most of the other suggestions are too trendy. I also agree with the cap M. You only need the one hook to make a connection to the web. Don’t need to hit people over the head with it. Cap M keeps it a little more subtle and shows more strength in the name.

  194. Jiad wrote on

    My favourite out of the lot! It looks cleverly designed, and able to stand the test of time (and design trends).

    I don’t think only the techies will get the ://, surely most internet users recognise it.

  195. Tony Meulemans wrote on

    Of the 7 proposed, this is the only one that made me think “Yep. I get it.”

  196. Leo wrote on

    This one is my second favorite.

  197. Randy Tayler wrote on

    Spectacular. Just frickin’ superb.

  198. Hillary Sousa wrote on

    I really like the design, but I think the current pallete for Mozilla would work better. Maybe if the lighter blue became a light orange, it’d look really good.

    Also, I don’t understand why the short version for Moz://a is M://. For me, it reads Mill, which has nothing to do with the word Mozilla.

  199. Endyl wrote on

    This is by far the best!

    It screams Mozilla and Internet. Looks simple, to the point and modern while displaying a strong, obvious connection to its historic origins. In its simplicity lies a great potential for being the most versatile. With the icons it can incorporate bits from the other designs (like the eye, with much less ominousness). With alternate color palettes it can gain color- and youthfulness, while still looking great in monochrome as well. With all this versatility it can also transorm into fun and playful versions. Also this is the most legible, recognizable version (in any reasonable size), and can also be represented in plain old ASCII in a way that still conveys the brand identity strongly.

    The merchandise also looks great, I would love to wear and/or use them :)

    I think this version incorporates everything that is Mozilla for me. Simply the best.

  200. José Guilherme Picolo wrote on

    This is my favorite!

  201. David Jones wrote on

    What are ‘Mill’ and ‘oza’?

    How many of your millions of users care what the protocol symbols are? I’m sure your engineers love it. Your users are not your engineers.

  202. Thamiris Vicente wrote on

    I think this is the one. It’s simple, clean and easy to recognize.

  203. Nathan Demick wrote on

    Love this one, though worried the “://” might be a bit opaque for non-technical people. I agree with the many other comments to switch to a warmer, friendlier color.

  204. Kamil Markiewka wrote on

    Great concept, poorly made. Just need refinement :)

  205. Michael wrote on

    It is the favorite in minimalism, simplicity and cleverness. It does look like Mashable colors and you cannot deny or ignore the emotionally negative impact this logo will have on people in a subconscious manner. Without the “http” you are opening yourself up to a bunch of memes :/ it looks like the face of dissatisfaction, however clever it may be. Web people know the :// but the new age millenials of today have everything in apps and are using computers less- calm down, I love computers. Everything is moving mobile or table or pro super tablet, kids are doing more hints on their phone, with apps. This homage to coding and we development is incredibly clever, but it’s social imprint is dwindled by the ever increasing popularity of emojis that look like “:/” Meh. This logo literally had the word “meh” in it, as clever as I absolutely admit it is.

  206. Michael wrote on

    This logo literally says “meh” in it. The emoji :/ is literally translated as “meh” to millenials. whether we are able to look past the cleverness or not, on a subconscious level, the emoji dominates the http:// reference.

  207. Eric Shepherd wrote on

    This one I genuinely like. I think the colors could be tweaked some (I feel pretty strongly that the colors we have traditionally used should be represented somehow), but in general this is a pretty good design. It actually has something to do with Mozilla, and feels like it ties our past and future together neatly.

    I don’t *love* this design, but it’s easily the best or at least one of the better ones proposed.

  208. Nolan wrote on

    Color scheme is simple. The characters used make the logo stand out without going over the top. Most liked by far.

  209. Michael wrote on

    i had to post this just to emphasize the stark emotional contrast.


  210. Rick Colby wrote on

    I like the simplicity of this one and the use of the protocol in the letters of the company name, yet it doesn’t feel gimmicky. It feels more like a company logo that will be around awhile. I think it works better in one color, though. I don’t like the “oz” and “a” being different colors. I know you’re trying to emphasize “M://” but the light blue letters are the ones that jump out first. I also don’t think “M://” works by itself because, as others have mentioned, it looks like “Mill”.

    I think it would work better in a different color. The blue is too reminiscent of other companies and seems too safe a choice. The overall system is a bit boring and I’m not fond of these particular icons. It’s not as fun as some of the other concepts. I guess I’d rather have this logo on my business card, but Design Route B on a t-shirt. If there was a way to combine the seriousness of this logo with the playfulness of some of the other concepts, it would work better.

  211. Michael wrote on

    my feeble attempts to visually dissolve the ” :/ “

  212. Michael wrote on


  213. mike wrote on

    It looks like a clean professional design. Icons are better than text for international community compatibility across languages. Logo has meaning combines the name with the url entry. I’d give it a plus one.

  214. Ashley wrote on

    Best out of the set. The most versatile and consistent. Projects what the company is.

  215. Jason wrote on

    This is just genius! So clever!! Whoever came up with it has a great mind.

  216. Greymont wrote on

    Easily my favorite.

  217. Judah wrote on

    I think that this mutation stands outs out particularly well as it speaks directly to to Mozilla does it connects us to the inter-contentedness of the web using a protocol via a web browser. I’m certain this has mentioned already, just thought I’d add my +1 :)

  218. Uy Le wrote on

    Definitely one of the most viable choice. It’s subtle and ownable. In terms of design, the typography can definitely be elevated to a more unique type treatment. Executions can also be pushed beyond just icons. My only one concern is the ‘://’ used in the logotype. It’s definitely a nod to the industry Mozilla is operating in, but it feels a bit ‘theoretical’ and ‘nerdy’, rather than ‘creative’ and innovative.

    What if one day in the future, the ‘://’ becomes a obsolete antiquity of the past Internet?

  219. pedrovidal wrote on

    pick this! pls…

  220. Rikky Sixx wrote on


  221. Mark wrote on

    Love this one. It’s perfect. Simple, easy to recognize, and clearly indicates what it is and what its about, even when condensed. The lowercase idea further up in the comments is pretty keen.

  222. Hyrum wrote on

    Definitely don’t have anything really negative with this one when compared to others. It’s clever, it’s different/new from whatever you have now (“mozilla” is the branding on I hope you’re not paying 10s-100s of thousands for it, but definitely better than the other options in that I don’t think of a different company when seeing it out of the corner of my eye. Power button = Intel, Eye = Monsters Inc., Eye of Sauron, etc.

  223. bengil wrote on

    the best. a bit geeky (!?). clear.

  224. João Munhoz wrote on

    This is the most creative concept. It’s my 4th favorite design. The :// fits perfectly with the name Mozilla. It doesn’t look like a ‘double meh’ for me, I really loved the idea. But the font bothers me, I think is a little bit serious. The darker/lighter color use is also amazing for the concept, but maybe these shades of blue aren’t the best, at least for this font. I loved the flag use! Isn’t it to hard to adapt for every flag in the world? Maybe not all may fit perfectly, as in the example. I really hope they fit, because it’s one of the best flag uses.

  225. David wrote on

    I like it, some of the others look like a mess of lines and symbols rather than a cohesive design. Though I’m not crazy about the colors, or the colon and back slashes it makes it look a little incomplete. The darker shade of blue is reminiscent of Facebook. Mozilla is mostly known for the Firefox web browser. Why not try incorporating its color scheme into the logo. I feel like the contrast of the darker blue with Firefox’s orange would really make it pop, and give it a more playful, and youthful appearance. The monochrome blue color scheme has become such an overused one, its to safe. adding another color especially one that is a complimentary to blue would be beneficial to the overall design.

  226. Ezlev wrote on

    this logo is very clever. I enjoy it. i think that it would make a great new website in addition to a new logo.

  227. h.j.liquor wrote on

    the BEST :)

  228. findyourcatarsis wrote on

    The best in my opinion, Mozilla is one with the Internet.

  229. Ishara Ruchiranga wrote on

    This is my favorite one… pick this.

  230. Simon Koopmann wrote on

    Also my favourite. Great Work!

  231. Ali wrote on

    Love it

  232. Jason wrote on

    My “favorite” of the bunch. At least this one makes playful use of the text in a purpose-driven way. It’s also very legible and straightforward, and carries over a “legacy” part of the internet. It’s not feeling very inspired, but at least you would know the name of the company and not have a seizure induced like some of the other needlessly busy logo options. It’s very very safe. Might want to consider why a rebranding is even necessary? I don’t think most companies with a recognizable logo need to rebrand at all. Seems like a waste of time and money. What does the research really say about the lasting impact of a rebrand vs the cost of the design and roll out? (let’s find real research on this). My own company (a social-service nonprofit) just paid a forture to rebrand and ended up with the most generically useless logo that replaced a nearly 100 year old highly recognizable one. Might have been better to have an update on the old logo rather than scrap it. Might not apply here, due to the young age of Mozilla, but the point is that what’s wrong with the old text?

  233. Gthin wrote on

    Only this one option that makes a little bit of sense. Typography is bad, it doesn’t reflect an identity/character but the idea is good. Colors look dull and boring. Also looks similar to Google I/O. M:// is too nerdy.

  234. enio wrote on

    certainly this is the best one

  235. Eric Penn wrote on

    It’s the most coherent logo out of the bunch, but I don’t think a URL focused logo is really forward thinking. The internet is far more than the browser to most users. Younger users especially experience the internet more through mobile apps than webpages. As many others have already said, the color and font choice are also uninspiring.

  236. Joshua k Brown wrote on

    This one!

  237. Carlo De Intinis wrote on

    Easily scalable, very clear, customizable in many ways and with many color schemes, clean and minimalistic. This seems the best one.

  238. Stefano wrote on


  239. Federico wrote on

    Excuse me for my english, I am spanish-speaker.

    I think PROTOCOL is the best option because its ‘protocol’ basic concept uses the essentials ‘internet characters’ (slash and two points) that, among others, makes reachable any information within internet.
    I think these elements would make easy for the ordinary people (not programmers and IT proffesionals) to link it to the ‘internet universe’.
    It is highly functional because it is a text based logo, and for me that makes it easier to read and (visually) remember than an image-text based logo.

    THE EYE: makes me think about a ‘big brother eye’ or a big directory … ‘I am your big yellow pages’
    THE CONNECTOR: it seems too rigid and brings me to an artisan weaving.
    OPEN BUTTON: I link it to a household appliance brand. I think is rather naif.
    THE IMPOSSIBLE M: it is more related to architecture-engineering field. Too rigid for the fluency and always changing software and IT industries.
    FLIK FLAK: it is like folded paper toy, may be too ‘kinder garden’?

    Well, that is basically what I think.
    Thanks for let us give our point of view.

  240. Phil H. wrote on

    As many others have already commented, the M:// is really, really clever and has an iconic quality to me. I also don’t think that it’s not accessible enough to non-techies. It places Mozilla very straight to where it belongs to. So the best one presented here.

    Don’t want to mix up the concepts, but I like the idea of adapting the colors of design route G on this one. Might give it a smarter, less technical notion and open it up a bit.

  241. So wrote on

    This one is by far my favorite ! Totally in line with Mozilla as a brand.

  242. Vahid wrote on

    Simply the best!

  243. b1cudo wrote on

    My favorite! Clean, fast to understand and creative! I can imagine this logo in Mozilla browser soon and it’s amazing! <3

  244. Graham Swartzell wrote on

    I get why this design is such a contender, but man do I hope this isn’t the winner (at least not in its current form).
    Credit where it’s due, this is the cleanest design by far and the :// is a clever idea. But what is the price of these two merits?
    A) Even if the :// proves to work in the future of the internet, this only feels applicable with Mozilla being “that company that makes Firefox”. Protocol has no variants for Mozfest, or Maker Party, or Open systems, or even national branches; it just has tacked on emoji. This is symptomatic of the greater problem that Protocol has no versatility.

    B) The design language of clean, minimal text with non-threatening colors is marketing convention at its finest. The problem with that is it gives the impression of Mozilla being conventional and corporate. Sure, acting professional is a reasonable thing, but Mozilla isn’t about being another tech company. To me Mozilla stands as a guardian of what the internet was meant to be, and a symbol of how non-profits can impact our everyday lives. Also, anything that reminds me of HP Enterprise’s non-logo is a black mark in my book.

    C) It’s BORING, I’m looking at the shirt samples and the first thing I think is, “I cannot imagine people actually wanting to buy this”. Even entrenched brands from Pepsi to Microsoft have some degree of visual pizazz in their marketing.

  245. Smeikx wrote on

    – It makes Mozilla appear cold and technical — I’d rather think of a nice, friendly, open-hearted Mozilla.
    – The colours strongly remind my of PayPal.

  246. Graham wrote on

    By far the best option – clear, and actually ties to the function of the product.

    But might be a little confusing as being a protocol, rather than stylised as one.

  247. Karl wrote on

    If I had to decide: I’m not sure if it is the perfect one, but in my eyes it has to be like this: clear and simple.

  248. Pierre Obrecht wrote on

    le meilleur, sans conteste.

  249. Ramzi Ibrahim wrote on

    M:// is very interesting. Not many brands can have the chance to incorporate it into their identity. So, it’s a REALLY good observation, and concept out of it is good as well.

    However, it could’ve developed much better than this. Everything about it from typeface to colour palette is just old and cold. Even Facebook who use blue as their corporate colour are more playful than this (maybe it’s because they worked on their typography).

    The visual language can be so much more.

    Great idea. Not so great execution. Very “take me serious, I’m on the internet”, 90’s identity.

    The idea is probably my favourite or 2nd favourite alongside The Connector, but the latter is such a joy to see. This one, not so much.

  250. Pedro Phillipe wrote on

    Este é o melhor de todos! Acho que a grande maioria compartilha da mesma opinião! É mais simples, segue o padrão da marca atual, não deixando tudo pra trás, isso é importante! Pois é uma empresa fidelizada, não pode perder sua essência já consolidada no mundo! Essa marca mantém a essência e moderniza. As outras logos confunde um pouco algumas pessoas. Se o foco é conectar a todos, a logo precisa transparecer isso, algo que compreensível de cara! Uma pergunta: Porque o “oz” e o “a” ficam em um tom diferente, mais claro das demais?

  251. hanes wrote on

    I like the Moz://a best; it looks good and has clear reference to the to the internet.
    Maybe you want to rename ‘about:’ pages to ‘Moz://’ :)

    The one with the Raptile Eye and the first one are also good

  252. Nikola Kostic wrote on

    Protocol could be perfect. It just needs custom made letters for the logotype (certainly not Helvetica). And you could re-think the color scheme.

  253. Francisco Hernandez wrote on

    I love this logo

  254. Romina wrote on

    It’s the one that will perdure over the years because it’s not following any trend. Love the symbol, I think most of the people will understand it. Maybe the color needs a little bit of the old Mozilla, what about orange? The application it’s amazing, super simple. I think you only need to touch the type a little to make it more personal. Hope this will be the next face of Mozilla. Greetings from Argentina, sorry for my bad english, hope you can understand :)

    1. Romina wrote on

      *endure :)

  255. Charles Erdman wrote on

    I believe this is your strongest bet.
    As your corporate identity, you will need it to do so much for you.
    It will need to age well and not represent a certain time, but transcend trends.
    It will need to scale across screen sizes and mediums – how does it look on video, letterhead, a watch UI, etc.
    It will need to be international and communicate an essence that cannot be mistaken for another.
    It will need to hold together as you translate it’s core elements to find playful variations.
    It will need to ground people’s understanding of the larger goals of Mozilla.
    Of all the concepts this logo does the above.
    My only criticism is that it feels unfinished. The ability to morph this with color and combined elements could be pushed in order to test its flexibility.

  256. Martin Häcker wrote on

    A bit plain – but oh boy do I like the url / command line feel of this logo. Old school and techy. Thats what Mozilla represents to me.

  257. Felipe wrote on

    Of all the proposed logos, this is the best logo, represents faithfully the Internet and communicating the sources of Mozilla (Netscape, which is has shaped what we acquaintances today as the Internet), if I could have voted in it this is the logo I give my voice.

  258. Kumar McMillan wrote on

    This looks nice but I don’t think it will stand the test of time. Tim Berners Lee proclaimed in a 2009 interview that the double slash was a mistake in the URL protocol because it serves no purpose and can be removed. I think it will be removed in the future.

  259. Teradyne Ezeri wrote on

    THIS feels like a representation of Mozilla. The “://” is part of the web itself through the URIs—even though they constantly get hidden in the URL bar in Firefox unless you turn off the “trimurls” option. Regardless, this feel more contextual to the brand, and I really like the idea. I just wish you would show more of the project logos and such using this design, like Webmaker and SUMO.

    That said, it still doesn’t convey “community” on its own. It sadly feels more like a corporate logo that IBM would have chosen—and I say that despite me adoring this idea. I just wish it were more about the people of the web, and not _just_ the web.

  260. J. White wrote on

    This is one and only winner that I see IF you have to change your logo and not just refresh what you have.

  261. Victoria B wrote on

    Who even uses protocol slashes nowadays??
    Don’t even get me started about how boring this visual universe is. It lacks flexibility.

  262. Seburo wrote on


    I really like this one. In its long form it is clever, in its short form it is a logo, and can be used as a statement with the addition of a slogan or a project name.

    It is flexible in its application and would work well in a range of colours (far too much blue in the concepts shown). Even with the logo, it could be used in body text to refer to M:// (crumbs, I am using it already!), or even as a shortened web link in marketing materials.

    For those that do not know us, it links well with what we do and the products and services we produce. For those that do know us, it screams out “give it your best shot – we are making the web better!”.

    The logo has its casual use in its short form, but even that works well in a more corporate sense. It will work well on the printed page, but also on branded material. I also like the typewritten build effect for videos – looks great.

    The best of the bunch and one that I (as a contributor) can identify with and would be proud to use. I look forwards to it being a sticker on my laptop soon. :-)

  263. Evan Pavlica wrote on

    This feels like the best option being considered. Though a bit on the plain side, it indicates Mozilla’s mission without being too busy or obnoxious. The simple shapes should also make this logo easily extensible for special uses. While the other logos are quite interesting, I don’t think they are as realistically useable as this one.

  264. Daniela (Breitbart) Britton wrote on

    I like the Protocol option! How could I not – what can be a better, more flattering compliment than being imitated by Mozilla, a pioneer of the Internet? Read more here: We’re with you, Mozilla. Even before the start.


    1. Tim Murray wrote on

      Thanks for letting us know about the coincidence, Daniela. It’s a point of celebration that the Internet is old enough know for the symbols of its origin to be rediscovered by designers and made fresh again. Congratulations on ending up with a brand identity that’s right for you. Please stay tuned as our initial design directions continue to be refined.

  265. Farzad wrote on

    I absolutely love it, my most favourite logo M:z//a

  266. Wesley wrote on

    Probably the best concept listed. The only difficulty that I can see with this one is the absence of a logo. It is very hard to make a wordmark into a square image for favicons and things like that. I don’t like the M:// square image that was provided because it will be difficult to get people to associate M:// with Mozilla.
    Another thing that I would like to see in this logo is the Mozilla red. It has been a key part of the Mozilla brand, so I would love to see it retained.

  267. joe miller wrote on

    very nice typographic idea which speaks to the roots and basics of the business. slight problems of misdirection by secondary words “oz” and “Mill” in the long and short versions, which could be solved by reducing to even fewer characters in the short version such as “M:” “M//” or even “//”, and different color breaks in the long version.

  268. camilla wrote on

    This is my top pick.