Articles in “General”

Firefox: The Evolution Of A Brand

Consider the fox. It’s known for being quick, clever, and untamed — attributes easily applied to its mythical cousin, the “Firefox” of browser fame. Well, Firefox has another trait not found … Read more

A glimpse of what’s to come.

Today we’re presenting new brand marks for Firefox Monitor and Firefox Lockwise. Lockwise? Yes, that’s the official name for the service we’d nicknamed “Lockbox” during its product development phase. The … Read more

Roads not taken

Here, Michael Johnson (MJ), founder of johnson banks, and Tim Murray (TM), Mozilla creative director, have a long-distance conversation about the Mozilla open design process while looking in the rear-view … Read more

Arrival

Seven months since setting out to refresh the Mozilla brand experience, we’ve reached the summit. Thousands of emails, hundreds of meetings, dozens of concepts, and three rounds of research later, … Read more

Nearly there

We’ve spent the past two weeks asking people around the world to think about our four refined design directions for the Mozilla brand identity. The results are in and the … Read more

Fine Tuning

At the Brand New Conference in Nashville two weeks ago, we shared a snapshot of our progress and posted the designs here simultaneously. About 100 graphic designers and brand experts … Read more