Categories: General

Design Route F: The Impossible M

We wanted to show the collaborative aspect of the maker spirit in a simple typographic mark. Inspired by both computer graphics and optical illusions, an ‘impossible’ design developed that also revealed a cohesive design approach across all applications.

This design direction flows from the narrative theme “Mavericks United.”

Mavericks United

The Internet belongs to mavericks and independent spirits. It’s the sum total of millions of people working towards something greater than themselves. We believe the independent spirit that founded the Internet is vital to its future. But being independent doesn’t mean being alone. We bring together free thinkers, makers and doers from around the world. We create the tools, platforms, conversations, and momentum to make great things happen. We’re not waiting for the future of the Internet to be decided by others. It’s ours to invent.


136 comments on “Design Route F: The Impossible M”

  1. Margie Backhouse wrote on

    My favorite. I’d like to wear this t-shirt.

    1. Tim Murray wrote on

      Good to know, Margie. This is an important decision factor!

      1. ben wrote on

        being a digital brand I’d beg to differ

      2. Graham Swartzell wrote on

        As far as merch goes I’d say it’s a toss-up between this and Connector. Flik-Flak has too much going on, and Protocol doesn’t have enough.

    2. Jay wrote on

      Second favorite design. I like that it stretches the M out.

  2. Roger Dollins wrote on

    They all look good but I like this Maverick M
    GOOD LUCK Love your products, well done to the team

    1. Tim Murray wrote on

      Thanks for the good wishes, Roger.

  3. Rob Kellett wrote on

    The dots and gradients scream “retro” to me. It looks very 90’s, bright and neon designs from the wild west of graphic design. It looks outdated even now, and I shudder to think how it will be received 10 years from now.

    1. Wil Gilmore wrote on

      I agree. These look like fun one-off designs for t-shirts, but not for graphics people will see all the time.

    2. Andrew wrote on

      Agreed, the coloring is the biggest problem with this one in my opinion. The optical illusion is interesting enough, and the dots and bright colors make it too busy.

      I do however think that the textured look on the www is nice.

      I also think that the profile picture with a letter covering up the woman’s face partially defeats the picture.

    3. Redmess wrote on

      I agree as well, the dots and coloring make especially the big W look very retro and outdated. I do like the impossible shape idea, though. With better colors, it would make a nice T-shirt.

    4. Alberto Delgado wrote on

      Absolutely agree. This is my least favorite logo precisely because it looks very dated.

      It’s not that I don’t like the design itself, I just believe it gives off a huge 1.0 vibe, and I don’t think that is something the Mozilla community would like to associate itself with for the next 5-10 years.

      1. Alberto Delgado wrote on

        Not that Mozilla is not already associated with the early web, I just mean that, specially for those unfamiliar with the project, it might seem like Mozilla hasn’t changed its logo since the 90s

    5. Eric Penn wrote on

      I have the same concern, Rob. Tying your brand this closely to a passing fad isn’t great for longevity.

  4. Michael Sharp wrote on

    Love this direction. Icons are super consistent and its fun, just like the internets. Very right now. You might need to revisit in a few years, and I don’t see that as a bad thing. There aren’t too many ‘bullseyes’ out there that dont need an update. The design system and iconography is super strong and consistent. Hire this person, or send me an email with their contact info.

  5. Sam wrote on

    The main M mark is eye catching and I like how it symbolises creative maverick thinking and being part of something bigger. It also works well in outlines which should help it at small sizes. However, I would worry that this look would date super quickly.

    The rest of the brand execution is a little chaotic, particularly the icons for individual products and some of the other screens and graphics, some have outlines, some don’t, some have gradients, some don’t. While I see that variety is the key to this look it can make things seem messy and disjointed.

    The M could provide a great starting point for a more rationalised brand, but it’s possibly a bit too cool for it’s own good.

  6. Darren Herman wrote on

    I think this is your strongest bet so far. Translates globally, is smart and clever, and work well across channels

  7. Jason Hunt wrote on

    Definitely passes ‘the t-shirt test’.
    Inkyness makes it stand out – heritage/craft.
    Quirky-er than the rest.

  8. Michael Kaply wrote on

    I love the direction, but the colors don’t do it for me. I’d rather see some bold retro Mozilla colors.

    Also the various logos don’t seem to tie together to a common theme as well as the other logos do especially Grow and MozFest.

    I think it would be much harder to use this design for multiple products.

  9. Emily Campbell wrote on

    I enjoy this visually, but it doesn’t speak “Mozilla” to me at all. I feel like it would look dated in a short while, but part of how I perceive Mozilla as a brand is that it is timeless. Maybe not super trendy, but reliable and consistent as the internet evolves. This variation does not evoke the same level of trust.

  10. Rahul Ghosh wrote on

    I think this should be the new logo of Mozilla

  11. Lucas wrote on

    I really liked this one. The M mark is kinda weird, too wide, maybe. But the textures and overall feel are very alligned with visual standards of today. Great job!

  12. joe mama besser wrote on

    so trendy that it’s time is already up. too much flash, not enough conceptual depth. gives me macpaint flashbacks.

  13. Daan van den Bergh wrote on

    My vote goes to this one, although the colors might be a bit to bright for some eyes. I’d totally buy the t-shirt and coffee mug, though. ?

  14. TheUnnamedNewbie wrote on

    I think the concept is good, but the color need some tweaking. As others have said, it looks somewhat dated. The most potential, given some work is done on the patters and so on used. But I just love the simplicity of the logo on the Tshirt. It’s clear. This is somewhat the opposite of the Moz://a candidate – there the name looks good, but it doesn’t play well on things like tshirts and mugs, while the opposite is true here – Too much retro on the base logo, but it looks great on stuff.

  15. Carlos El Halabi wrote on

    The colors just don’t do it. I think it’d look better with some more consistent colors. The M mark looks too wide for me.

  16. Lewis wrote on

    I love the early web influence on the patterns and colours, which definitely (as you said) harks back to the independent nature of the web. Plus, the CMYK 8-bit colour scheme is very much in trend right now in graphic design. But the problem I see is that it is going to look incredibly dated in just a few years, let alone 5–10.

  17. Antriksh Yadav wrote on

    I would like to speak against this one. It’s a great t-shirt design, and a fun set of branding overall. But it feels more apt for a graphic/web design company, and not Mozilla. The colors are way too hippie, retro looking.

  18. Allen Meyer wrote on

    I love this. Just love it. Ok, I’m not sure about the colors, and you need to ditch the texture for the brand standard version, but the complexity/simplicity of the M is intriguing and memorable. If I had one caveat, is that it is a little cold. Folks are so passionate about Mozilla and this needs to be reflected in this logo more.

  19. Timur Uzel wrote on

    I like this one a lot. It reminds me of the original n64 logo.

  20. George Mavrommatis wrote on

    This is by far my favorite, but still I wouldn’t use it as it is. Lots of potential, but still too noisy. The simpler one with only lines or a variation of it would be great for the global logo. Still reminds me of “Medium”, while the color and general look and feel reminds me “Bloomberg”.


  21. Pierre Goasdoue wrote on

    This design is awesome. The colors, shapes and gradient are great. I love the 90’s “new retro” look, and I think it would be an accurate design style for an open source web fondation like Mozilla, because it reminds the early age of web and fondamental ideas of share an freedom which made the web and Mozilla what they are today.
    Really hope this will be the one !

  22. nicolas wrote on

    That Penrose M could really be Mozilla for me.
    The style itself could be a little more unique. Pure RGB colours and half-tone patterns are nice and work well, but we’ve seen them elsewhere. Swapping one or both for something more incomparable may make this more characteristic of Mozilla.
    I’m not talking about details in the execution, because it’s probably not very relevant at this point in the project.
    Ultimately though, this is a path I can see Mozilla taking. The illusion shapes are nice. It feels ‘indie’ and arouses curiosity (and I like that ‘WWW world wide wonder’ visual).

    1. JASON M GEORGE wrote on

      Agree 100% with what Nicholas is saying here. I’m a sucker for all things Escher, so naturally the Penrose triangle application to the ‘M’ is a draw for me. I think the colors could become a nice playground, but personally, some of the colors/patterns displayed here are a bit too garish for me…but I’m not a millennial, so maybe I’m out of touch in some ways.

  23. Alec wrote on

    I think i like this the one the best, i read some comments on the eye one that said that it kinda feels like a surveillance company, always watching type thing, i don’t get that so much but maybe if the color palette was a little softer it wouldn’t have quite the surveillance vibe. Just a thought, good luck with this it seems a little frustrating but i applaud you.

  24. Martin wrote on

    it’ s good…yeah!

  25. candice wrote on

    that reminded me motorola for some reasons… the m shape and the flashy colors

  26. Conlin Durbin wrote on

    This one is definitely my favorite. I love the retro feel. There is a lot of harkening back to the early days of the web, which to me has a lot to do with community, inclusiveness, and experimentation – which are awesome values for Mozilla to be associated with.

    I would definitely wear this on a t-shirt and as a brand strategy, I think it is really easy to adapt the colors and style into whatever needs Mozilla has.

    A+ work here. Can’t wait to see the refinement stage!

  27. Chris Van Wiemeersch wrote on

    I really thoroughly enjoy this motif. What’s the typeface used? I assume they’re all using already commercial fonts. Or, does the font family not need to be “openness” for our company to exude open responsibilities.

  28. Zoraida wrote on

    This is definitely the ONE. What a wonderful system. Beautiful, just beautiful.

  29. Bea wrote on

    Would have been perfect in the 90’…
    Is Mozilla looking backward or forward?

    1. Stratus3D wrote on

      I see how it could be viewed that way, but I think even that could be viewed as a positive. They don’t need to look new and flashy because they are a company that provides cutting edge software we use everyday. Better software and an open internet is their focus, relevance and style are secondary.

      To me it indicates Mozilla is unchanging and here to stay.

  30. Michael Cordover wrote on

    I think this visually communicates a lot of what Mozilla is about, but I also worry that it brings to mind other logos, in particular on a dark blue background.

  31. Eliott wrote on

    This is my fave. It’s subtle because at first it looks like naff and old, and then the second after the colors and angular twists catch your eye and make you reconsider it. Then you think “well, i haven’t seen something that simple and still articulate”. Maybe it talks to people with some background in the web, i don’t know. To me it has the simplicity of the Google logo, but the concept of infinity behind each symbol/picto makes it full of depth, not just “flat design” like the “don’t do Evil” Corp is playing with.

  32. W. Zhang wrote on

    Looks good now, but it might be outdated later. Changing logos in the future is still doable.

  33. Reinhart Previano wrote on

    Good design, but the color and pattern choices matters. I think this logo could be improved by changing some of the colors. Oh, and of course, please publish this impossible geometrical fonts.

  34. Brenda Grannan wrote on

    Favorite. Relevant and hip.

  35. NOne wrote on

    The weird mismatched dots texture and horrific colors aside, I think George Mavrommatis submitted the best version. But again, like the Moz://a one, I think the whole Escher impossible geometry thing is WAY overthinking things. A new logo should be going for a general mood or impression about the product or company, not creating a puzzle that needs to be figured out. It took me years to see the FedEx arrow. But this is shoving that “look how clever I am” designer thing in the audience’s face.

  36. Victoria Black wrote on

    The shape as it is – is easily readable, has the vibe of “seriosity ” and “stability”, but the colours look cheap because of their association with outdated, slow technology.

  37. Wil Gilmore wrote on

    I like the concept but not the execution. The outline of the M seems too thin to be a wireframe and too thick to be a standout feature of the design. This design would look much cleaner with negative space separating the shapes that make up the M instead of lines.

  38. Noah wrote on

    While it’s hard to imagine this one as a tech company logo, this is probably the only one I’d actually wear on a shirt. For that reason I would be happy with it and gladly get used to it.

  39. Noah wrote on

    There’s are two TechCrunch Disrupt after parties. One is held by Mozilla with of Route D. One is held by Mozilla of Route F. You can only attend one. Which do you go to?

  40. M wrote on

    I like this one a bit more than the other 4/10 vs 2/10). You get a lot of flexibility out of the theme, but that also might make it hard to form a cohesive brand. I have a soft spot for optical illusions, too, but what makes these optical illusions say ‘Mozilla’? Maybe blend these shapes with something else (like ‘fire’ for the sake of discussion), to convey a stronger message or be more recognizable. Otherwise it’s just ‘colorful weird shape’, which could represent anything.

  41. Ken Slater wrote on

    Of all the designs, this one stood out for me as the one I just didn’t want. It just work for me on any level for your organization. Looks like a subway (Metro) sign from a 50’s comic book.

  42. christina wrote on

    Reminds me that a camel has been described as a horse designed by committee. Why would Mozilla want to imply they’ve created a shape that’s not possible? The design strikes me as cartoonish.

  43. Jon D. wrote on

    I like the escher concept and the basic outline, but I really don’t like the color choices, and I don’t think I care for the screentone-like fill pattern (especially not as a core branding motif)

  44. Stratus3D wrote on

    Overall I like this one the best. It strikes me as the most “timeless” of all the designs. It reminds me of the JSON logo (the impossible O), which in my opinion is a classic.

    I do think it could benefit from a little simplification. Maybe pare down the number of colors and patterns used?

  45. Walter Milliken wrote on

    Ranks about third for me. It’s moderately interesting, reasonably clear, and readable. The zipatone shading says “1950s” to me, though. And I don’t like the derivative designs much at all. The “impossible” nature of the pseudo-blivet doesn’t really come across well, possibly because of the multi-color shading; the optical illusions it echoes are normally done in black and white, or shades of grey, I believe. I think most people will look at this and just see a somewhat complex, stylized M that someone’s kid started coloring. Might work if the various textures on the surfaces were more harmonious.

  46. Liam wrote on

    The only good one out ALL of them. Change colors and get rid of dots. Way too retro with those colors and dots. Great animation. Great shirts, I would love one. A shirt with an icons would also be great. Feel free to send me one of each. Wouldn’t hold it against you.

    All icons, except the heart, are amazing. The heart icon doesn’t seam to belong there. It’s not the fact that it’s a heart. It’s the shape of it. It’s way too tall. It just doesn’t seam like it’s a part of the collection. Perhaps if you were to change its top. Make it like the top of the WebMaker icon, and make it shorter, or wider.

  47. Liam wrote on

    Way too much color. Pick two primary colors that would represent your brand and go with those. Perhaps, a third color to accentuate overall design. Especially the big M. Love the M.
    I feel like one of the colors should be red from the original design. That way it still reassures continuation of what Mozilla is about, it connects it to its heritage of Open Source.

  48. Jeremiah Lee wrote on

    The design and the colors feel dated. It’s not notably original or memorable. It could be for any company with a name that begins with “M”.

  49. Anant wrote on

    The color scheme is way too outdated. Might be more digestible if the colors were changed.

  50. Vezquex wrote on

    The sides of an M are supposed to be parallel. Don’t make the logo an upside-down W.

  51. Margo Cerno wrote on

    New Retro meets the Penrose Triangle. Nice.

    There’s no way that an organization as established as Mozilla makes this choice–it’s too cool. But it’s nice to know that some of them listen to Vaporwave.

  52. John Tekeridis wrote on

    Really like this one! I like the implementation of the icons of sync, privacy, hive ect. Also liked the animation on the bottom and the iPhone case ;)

    Good job, good luck !

  53. thomas browne wrote on

    not bad but hews to all the usual themes we are currently seeing in tech logo design. 3d “widget” effect? Check. Primary colours? check. Printed-page style dithered colouring? Check. Not a bad effort but lost in the wind a bit in my opinion. The only saving grace is that here’s a bit of colour clash going on here which is quite cool.

  54. Otto wrote on

    My Favorite

  55. Bill wrote on

    I’m a desktop/CLI user who prefers uncluttered design. I think this one comes closest; some others really have me shaking my head.

  56. ramin radmehr wrote on


  57. Bruno PIRON wrote on

    too flashy color, you are not MTV

  58. kz wrote on

    Of all the designs presented this is the cleanest. That said, I would humbly submit a couple of ideas for improvement to make it great.
    First, it would be better without the colors and polka dots. They just clutter up an otherwise clean design. Use of some grey scale would perform the same function with less visual clutter if you feel you need something.
    Second, incorporate the company name “Mozilla” into the basic design rather than presenting it as an external and optional add-on. For example, incorporate the Mozilla name into the left riser of the M, reading up from the bottom. This would then clearly identify the logo and it’s underlying company even to the uninitiated.

  59. Jani Nurminen wrote on

    What message do you want to send with this logo with all the neon complementary colors and all that stipple? “M is for migraine”?

    Seriously, this design is not nice at all… Remember that Mozilla products are used by ordinary people too, not only hipsters looking for fresh and in-your-face popping designs. Acid test: what will your parents think when they see the logo? What will your neighbours think? What will your boss think? What will the old geezer down the road think? Do they associate the logo with “dodgy” or “solid” – do they get the logo?

    There is hope yet – George Mavrommatis has a good point. This design becomes so much more nicer if you just use the lines and drop the gradients and patterns completely.

    One can go crazy with outline color in the lines-only version but whatever you do, please make the M less busy overall.

    IMO the logo should really also spell out Mozilla. The font like in the blue shirt in the pictures above looks very nice.

  60. Edward Allanby wrote on

    This is my fav. An internet that sees things differently, that is creative at its core and would rather innovate then follow is something I buy into. Optical tricks are a nice lateral way to express these concepts.

    But – stylistically it sucks (sorry! – Only my opinion!!). Too many corporates are already using those dots, colours and gradients. It needs to trailblaze it’s very own style.

    The actual illusions need to be more radical, I have seen all those ones before. If Mozilla is to live up to its promise new ones will need to be created that wow and excite (Think the Sonos rebrand). How these come to life in animation, audio and interactivity may make or breaks it.

  61. Robert Kaiser wrote on

    The basic idea is nice, but I’m also not sure if we want to market Mozilla as something “impossible”. Actually, it’s very much possible to achieve our mission, though sometimes it may not look that way. That logo idea looks possible but is in practice impossible, which is the exact reverse.
    Apart from that basic idea, the widely angled sides of the “M” and the color/texture scheme look very awkward to me and like something very outdated. Yes, Mozilla is from the 90s originally but we need something looking to the future, not the past.

  62. Jarrod wrote on

    Already looks outdated. Color pallet is off. Doesn’t work well at all scales. Sub brands like Grow don’t jump out as being part of the main brand. The color palette leaves much to be desired.
    The better implementations of just the M in this design are the red and white M in the bottom US icon and the W in the Wendy icon. Most of the other interpretations are too busy or simply uninteresting.
    The black and white design as seen on the bag feels very bland and derivative.
    There is potential here starting with the US and Wendy variants and building from there.

  63. Andrew A Tatge wrote on

    I get major MEMPHIS design and pop art vibes from this. The former was more concerned with making a statement against stodgy status–quo “good taste” design than offering functionality/usability. Pop art elevates the common, but I think it becomes kind of highbrow in the process, kind of taking it away from the masses. That doesn’t jive well with what I associate Mozilla with.

    I find the impossible shapes can be a little unsettling, but pulling off the impossible is a fun direction, and I like the message. Paired with vibrant color choices and varying patterns all at once, I get a little overwhelmed.

    Moz Fest’s color combination turns me off more than others’.
    The heart logo reminds me of Unilever’s heartbrand, especially if used in Red/Yellow.

    I do think this direction fits with an IoT and tinker-y image. A little on the fringe and pushing envelopes in under-defined spaces. I have some doubts about how this aesthetic ages, but modest changes could adapt it perhaps.

  64. Thomas van Diepen wrote on

    This one is the best. Very characteristic differentiating and not to forget cool!

  65. rugk wrote on

    In it’s current way it is the worst logo IMHO. Sorry to say, but the colors are just ugly.

    Maybe if you change the colours it may be a logo with some interesting ideas. I e.g. like the visual “impossible” way of the M and for some reasons I also like the privcacy icon. Maybe because the colors do not look so bad there.
    Also the Sync icon is nice if it would had some less screaming colors.

  66. Paco Núñez wrote on

    Too retro for mozilla

  67. Satrio wrote on

    The 80’s called, they want their logo back. Too dated and looks like an outdoor equipment brand.

  68. lehasb wrote on

    Cool logo, and easier to identify than some of the others, but the colors are a little odd.

  69. Jenn Goble wrote on

    I love the M and the interpretation of concept in this one. However, I have concerns about the colors looking dated and not having a lasting power to make this a longterm brand identity. I do think this one is the one with the most communication power.

    1. jgreenspan wrote on

      Thanks, Jenn, that’s helpful feedback.

  70. Denis Bredelet wrote on

    This is fun and cool, one of the best choices in my humble opinion.

    The retro look takes time to get used to and it could get quickly tired if you abuse of it.

  71. Chris wrote on

    I like the concept, and the animated and printed version of the logos, but I’m not wild about the textured parts on the M on screen for some reason. Also, color scheme may need to be tweaked, I know it’s supposed to be fun, but it feels like 80’s dayglo nonsense instead of approachable 2016 tech.

  72. Arakun wrote on

    The blue and white versions look okay although a bit boring. The cyan and yellow version makes me think of the Windows 1.0 colour scheme and that campy old commercial with Steve Ballmer.

  73. Blake Gonzales wrote on

    logo looks like it was made in the 80s. ugly.

  74. Daniele Palombi wrote on

    What a cool design, i love it!

  75. John Arkison wrote on

    This one easily works best for me. People have commented on the colors. If you tried shifting it a little to Art Deco, that might work. I am biased, though, towards that style.

  76. Karthik wrote on

    My favourite. M for Mozilla!

  77. Farokh Shahabi wrote on

    This design is far better than the others and it’s my favorite.

    But on the side note, all design are either too flashy or too complicated. I expected more.

  78. Peter wrote on

    Some are saying this is too on trend, while others are getting early 90s flashbacks. I think this could actually be a fairly durable mark. It’s possible that the colors and textures may be a bit loud, but considering they’re emulating newsprint I don’t think they’re part of some fleeting trend.

    I think this has the most personality and potential of any of the proposals and I’d like to see it fleshed out more.

  79. Benjamin Christine wrote on

    Really beautiful work! Love the geometry and multi-faceted look. Its strong and recognisable, working on lots of media. May I even say it has quite a disruptive look and feel for a software/tech company.

    I would possibly rethink colouring and texture as it starts to touch on a 80s era which I don’t believe Mozilla really wants to be related to, and I don’t believe it would have longevity.

  80. Baptiste wrote on

    Retro … and i love it ! Definitely my favorite :)

  81. Pacifica wrote on

    I am all for obscure maths jokes, Maths was my major and Escher’s art is quite good. But mostly people would not get the in joke here. As with all science, exposure to culture is quite thin on the ground for high school, and university so at first it would look like a stencilled shape. At least the variations are quite distinctive. The colour options various. A bit twee and uses a 90’s colour palette which would give rise to fluro pens again. Perhaps more vivid colours would be better to the eye because after a few moments you have to look away from the current ones (scotoma).

  82. Pacifica wrote on

    I am all for obscure maths jokes, Maths was my major and Escher’s art is quite good. For most though, it would look like a stencilled shape. At least the variations are quite distinctive. The colour options various. A bit twee and uses a 90’s colour palette which would give rise to fluro pens again. Perhaps more vivid colours would be better to the eye because after a few moments you have to look away from the current ones (scotoma, migraine).

  83. James Brooks wrote on

    This is my favourite design, but I also love the idea of the “Moz://a” text, and I think a combination of both would make for an excellent brand. However, I do agree with others in that the colour scheme is a little too vibrant in places. Overall, a really solid design route.

  84. Ferit wrote on

    Another cool looking concept. I like brand identities, logos, where it is clear which company we are all talking about. The retro looking, the colors makes it to stand out.

  85. Tobias wrote on

    I would probably like it if it weren’t for the fact that too many logos seem to play on some sort of Escher theme. Makes it feel derivative and reminiscent of “The Verge” logo ( and others.

  86. Cory Koski wrote on

    This design feels ugly and confusing, and I do not like the overly retro look. Please bin this.

  87. Endyl wrote on

    This looks too obscure to me. Although it’s fun and colorful, not in a way that speaks Mozilla to me.
    Would not vote for it.

  88. François BESNAÏNOU wrote on

    The Impossible M.
    C’est celui que je préfère. Résolument moderne, évolutif, percutant. Les différentes déclinaisons pour WebMaker, MozFest, Sync, Privacy, etc… sont très réussies également. Bravo !
    La variante “optimism in action” me plait beaucoup aussi.

  89. Leo wrote on

    This one is my third favorite. I like the logo but I don’t like the colors. It also feels too corporate.

  90. Michael wrote on

    Way too harsh, it’s like a daft punk album a few years ago. It tries to hard to appeal to the dub step culture of today.

  91. Shea wrote on

    I think this route is the most marketable as well as intelligently rebranding mozilla as part of the tech-art crowd. I love these designs and think they would serve the creative community well.

  92. Eric Shepherd wrote on

    I do like the retro feel of this design, although the colors are once again too bright and hard to look at for use on a web site people are going to look at a lot (we hope). I would love to see an iteration on this with more subdued colors. This is one of the better options provided, but I don’t love it, and I definitely don’t like it as much as “D”. It’s not bad though. Certainly worth doing a second iteration on to see if it can be made better.

  93. David wrote on

    I like the paean to M.C. Escher. It open lots of possibilities artistically and brings to mind seeing things in a different way; creativity; flexibility.

    Very cool but I still prefer “B”.

  94. mike wrote on

    Feels like a clip art logo. It has a cold sharp angular feel. This logo will only work with bright bold colours. It’s a little too basic.

  95. Rick Colby wrote on

    The Escher “M” is an interesting and distinctive mark with possibilities that could be built on. It works better with flat colors, though. It simplifies the mark and makes it easier to read. The patterns in the “M” are too distracting and look too much like a comic book or a Roy Lichtenstein illustration. The color palette for the system is also a bit too cartoonish. I’d like to see “fun” but not “80s disco fun”.

  96. Uy Le wrote on

    This is fresh and modern visually. However it feels a bit trendy. Impossible shapes, neon colors and experimental layouts is my cup of tea, but to represent a brand, they come across as a bit immature and more of a post-rationale. Might not be the most sustainable choice.

  97. Dank Memes wrote on


  98. Kelley Lueck wrote on

    Hate the colours, looks like the standard colours you found in the first Paint porgrams in the 90’s. Love to see these in a less aggresive in your face colours

  99. Hyrum wrote on

    Geocities…. no, please no. The black and white back looks acceptable, but that smacks of tower corporate persona. The wireframe and the colors are just painful.

    If you really want to go with the impossible M, try something with wavelengths/internet/wireless signal with less… Windows 95 in 8 bit color.

  100. Suche wrote on

    First I like Moz://a, but now I find it little bit boring.

    This M logo is far better, it could be modificated in many ways.
    If the fillness of the shapes was a just simple colors it may look better.
    It’s simple and trendy, easy to remember and unique.

  101. Susan wrote on

    Yes yes yes this one yes! :-)

  102. Honório Martins Kalidae wrote on

    this one looks extremely better. Modern, young and cool. My favorite.

  103. FremyCompany wrote on

    +1 on this one

  104. Bratschemili wrote on

    I really like the simplicity of this logo, I also think it’s versatil. Nice, clean, effective.

  105. Arash P wrote on

    At first, Flik flak supersized me, but it’s too complex for branding :)
    This one could spread into hearts faster :D

  106. Jason wrote on

    Probably my second “favorite” when at least talking about the raw logo. I like the colors (although they too are very 8-bit) and I like the geometry in an abstract way, as a logo I don’t think it really works. It’s a fun blend of Escher and Lichtenstein, again in an abstract un-related-to-corporate-logo sort of way, but as a major multi-national corporate logo and in terms of inspiring the broad design choices that will need to surround it, it doesn’t work. It’s not evocative of any corporate values or purpose, and what makes it work as pop-art, makes it fail as a corporate logo.

  107. Gthin wrote on

    Nope, not this one.

    Too much artistic and retro, if you put this in a flag without any label you will find a bunch of hipsters gathering around it. Reminded me of the wild color palette of redesigned Bloomberg website(but this is too many colors).

  108. Andrew Flowers wrote on

    The only one worth considering in my opinion. By a long chalk.
    Usability is key.

  109. Dan wrote on

    Love this concept, especially the bold colours and strong lines. Be interesting to see more examples of how this could be developed. The brand needs to be careful in how it uses the dots (actually, it could work without them), and throwing too many colours together.
    Just a couple of questions, what does the 8-bit colour scheme say about a technology company and how well will the brand age?
    Definitely the brand I’d most like to see succeed.

  110. Laurent wrote on


  111. b1cudo wrote on

    My second favorite after “Moz://a” version. Moz://a it’s more versatile, simple and we can write it only using keyboard too, what it’s more elegible like a mark.

  112. Smeikx wrote on

    – It’s very trendy, which means it’s not timeless. In a few months it will probably already look old.
    – Also, I’ve seen similar concepts in several other brands.
    – The colours appear aggressive and not as friendly and inviting as Mozilla seems to me.
    – It represents impossibility — that’s nothing I want to associate with Mozilla.

  113. Graham wrote on

    I like 60s Pop Art. But it doesn’t make a good logo.

  114. Ramzi Ibrahim wrote on

    Playful. Youthful. A bit trippy actually. Maybe too kitsche. It’s retro yet hipsterish yet too colorful to be hipsterish. It’s just lost…

    Feels a bit dated now, so I don’t think it’ll be perceived well for long.

    The applications are fun for sure, yet any of the other identities can be developed to have applications that can be as youthful or fun (if done with purpose).

    Youthful and fun for sure. But no. (sorry).
    And the typography under the main M is a big no. It’s as if it were an afterthought.

  115. bobdudu wrote on

    The best for me : simple and original
    But, please, you really have to change the colors

  116. Sam wrote on

    I think the impossible M shape is interesting and distinctive, but the colors and patterns look extremely dated and inconsistent. It also looks odd that while the M alone has slanted sides, the M in the Mozilla name below it does not.
    The flashy patterns could stand to be toned down a bit (or maybe a lot). The colors could be less retro and more… Mozilla, like the red you have now or some Firefox-y colors.

  117. Iris Katua wrote on

    Is not the same idea that uses “Orain gipuzkoa” in the new logo?


  118. Teradyne Ezeri wrote on

    From a _purely_ aesthetic standpoint, this idea is amazing. It has the most options for logo and design usage, and it looks amazing to boot. Of the seven given designs, this comes closest to an actual design that would fit Mozilla’s websites. For the actual brand, it falls short on the same aspects as the others: it doesn’t really convey Mozilla’s ideals on its own. It needs a lot more context to really fit the story together. I’d say this is my second favorite, though.

  119. Seburo wrote on


    I like this one, but the colour needs to change. A more “earthy” selection of reds, blues and greens could work really well. This concept would still need a word mark (like the flick flack idea), but it makes people look…and look again!

    As a contributor, I would not mind using this logo (if it was a little less bright).

  120. Wesley wrote on

    We should steer clear of this one. There just isn’t anything unique about this one. There are quite a few companies with similar logos to this one. We need something that is different than the rest to emphasize that Mozilla is a company that is different than the rest.

  121. joe miller wrote on

    an unfortunately familiar idea, although the form is quite nice in more basic presentation such as lines alone (as on the black bag) or when clearly contrasting from its background. the letterspaced typography is oddly standard and dated, which may have been intentional to match with the more fun ‘old web’ color scheme.

  122. Chris wrote on

    This is by far the best . Very nice , easily identified with mozilla thanks to the M sign . The colors used are very vibrant, which is good for kids too. Furthermore , even if it looks old ,the design is distinctive. If this were to be used , I would definitely buy the Black Bag .