We wanted to show the collaborative aspect of the maker spirit in a simple typographic mark. Inspired by both computer graphics and optical illusions, an ‘impossible’ design developed that also revealed a cohesive design approach across all applications.
This design direction flows from the narrative theme “Mavericks United.”
The Internet belongs to mavericks and independent spirits. It’s the sum total of millions of people working towards something greater than themselves. We believe the independent spirit that founded the Internet is vital to its future. But being independent doesn’t mean being alone. We bring together free thinkers, makers and doers from around the world. We create the tools, platforms, conversations, and momentum to make great things happen. We’re not waiting for the future of the Internet to be decided by others. It’s ours to invent.