Design Route E: Wireframe World
Is there a way to hint at the enormity of the internet, yet place Mozilla within that digital ecosystem? This route developed out of experiments with 3D grids and the … Read more
Is there a way to hint at the enormity of the internet, yet place Mozilla within that digital ecosystem? This route developed out of experiments with 3D grids and the … Read more
If we want to show that Mozilla is at the core of the internet, and has been for a long time, how do we show that it’s a fundamental building … Read more
Mozilla stands for an Internet that’s open to all on an equal basis – but most people don’t realise that certain forces may divide it and close it off. How … Read more
Typographic experiments with the ‘Mozilla’ name led to this route – where the letters are intertwined around each other to create two interrelated marks, inspired by circuitry and tribal patterns. … Read more
Even though Mozilla’s old Shepherd Fairey-designed dinosaur head logo is only used internally, not externally, there’s still a lot of love in the community for all things ‘Dino’. And there’s … Read more
What if you threw a party and nobody came? That was a lurking concern I had about this Open Design initiative, and I needn’t have feared. A global cross-section of … Read more
By now, we hope that you are familiar with how Mozilla is applying its open-source ethos to designing a new brand look (Designing in the Open). Will this quixotic quest … Read more
The first semi-public viewing of the Mozilla Open Design project took place last week in London at the twice-yearly Mozilla All Hands gathering. More than 150 Mozillians visited and offered … Read more
Based on internal and external interviews, research, and our hypotheses about the future of Mozilla, we developed this discrete set of brand personality characteristics and related positioning statements. Our goal … Read more
This is theme one of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts … Read more
This is theme two of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts … Read more
This is theme three of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts … Read more