Categories: General

Design Route B: The Connector

Typographic experiments with the ‘Mozilla’ name led to this route – where the letters are intertwined around each other to create two interrelated marks, inspired by circuitry and tribal patterns.

This design direction stems from the narrative called Mozilla. For the Internet of People.

Mozilla. For the Internet of People

Mozilla believes that the Internet should work for people – and the best way to achieve that is to give people the power to shape the Internet. At its best, the Internet is humanity’s greatest invention. It has the ability to connect human minds and free human potential on a scale never seen before. But we need to keep it open, always. We need to distribute power widely, not divide it narrowly. We need to build bridges, not walls. e future of the Internet is amazing, as long as it remains the Internet of People.

Click the first image below to see how this logo might animate:

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181 comments on “Design Route B: The Connector”

  1. Rob Kellett wrote on

    This one’s just a mess of lines. It’s illegible, visually noisy, and has too many colors. I like how vibrant and “fun” it is, but I feel like I’d get a headache by staring at it too long.

    1. Tim Murray wrote on

      Thanks for weighing in on this one, Rob.

      1. roan wrote on

        its a logo that is super fun vibrant and a cool fresh take for the companies new logo. definitely my favorite. Almost has that olympics logo vibe to it, and not in a bad way.

    2. Eloi wrote on

      I actually love the complexity and flexibility of this one, yet keeping it all perfectly harmonized and in-brand. Plus it feels fun and different for a tech company. Not bad, not bad at all…

      1. Redmess wrote on

        I like it too, but the larger designs can be visually too busy at times, and legibility is very low.

      2. Stefan Pisslinger wrote on

        I also love it and think this is the best from the 7 concepts.
        I also like the color and it´s fun – but maybe the typography needs to be switched because it´s a bit hard to read.

      3. Ana Paula wrote on

        I totally agree. It’s colourful, fun, versatile, and a bit unexpected. I love how it can be translated into other ideas by rearranging and using colors. My favourite one, I believe.

    3. candice wrote on

      i agree, it is so messy. my eyes don’t know what to do

    4. Leo wrote on

      I agree. You need a more serious logo.

  2. Marie-Pierre Bauduin wrote on

    Memorable, even in icons, significant, fast recognition is a must!

  3. Gustavo Silva wrote on

    This one’s my favorite. It represents diversity and has the potential to be recognizable at a glance even at small sizes (like on a phone). It’s nice that it’s not restricted to a single color, so it can be changed to represent different countries and subprojects while keeping the line structure and thus its recognition. And the fact that the lines hide the word “Mozilla” in plain sight can be a sort of easter egg which gives it that special touch (like the FedEx logo).

    1. Tim Murray wrote on

      Thanks for contributing your thoughts to this process, Gustavo, and for identifying your favorite. Your point about our logo needing to be recognizable in a small space is worth remembering.

    2. emmaedeh wrote on

      I like this too, i hope this gets the final pick

    3. Tuuli Aalto-Nyyssönen wrote on

      This one is also my favorite! It’s true what you said (Gustavo Silvo) about it being recognizable. This one (for me) was the first design to pop out from the set of different designs. I think it is also fun and sort of “compassionate” (don’t quite know how to describe the feeling in words). It makes you want to join. It’s like a vivid town square full of different colors and people.

  4. Andre Williams wrote on

    This design is very flexible but the issue here is that it’s hard to decipher and might not even be recognizable at first glance if the colors are changed. To most people it’d likely look like a mess of lines.

    I love the flexibility design-wise, but it’d also be very inflexible display-wise– how would you render something so thin and intricate on a low-res monitor, on phones with a low ppi, or on small icons?

    The colors are also fun but are likely a bit too flashy and distracting and kind of contribute to the confusing nature of the design.

    1. Tim Murray wrote on

      Thanks for the detailed feedback on this one, Andre, and the reminder about accessibility.

  5. Ross wrote on

    I think this one is my favourite, and after the refinement step it would be perfect. The logo by itself is playful enough without needing all the colours, so with a little less playfulness it would strike a better balance.
    I think this one would stand the test of time better than some of the others.

  6. Michael Kaply wrote on

    I really like the concept behind this logo, especially the flexibility for different designs while maintaining the original feel.

    I wish the original colors of the logo were a little more of a throwback to old school (although I like the dino green). Maybe some hard red and some Firefox orange.

    And I think the overall image can be tweaked to make it a little more obvious that it says Mozilla (bit not too obvious).

    1. Jayantseraph wrote on

      I believe the colors should be tweaked to.
      Each color should more or less represent the products.. Mozilla Red, Firefox orange, thunderbird blue, so on…

      This concept is far better than the rest

  7. Gillian Kayne wrote on

    Can’t quite believe how much of a rip off this is… poor show.

    If you used it — Kate Moross would have a good case to sue you.

    ScreenShot2016-08-18at17.31.04

    1. Timur Uzel wrote on

      Can you really sue over that? It looks more like inspiration to me

    2. Pohl, Svenja wrote on

      My favourit

    3. Jürgen A. Erhard wrote on

      Now, for bonus points, find this proposed “logo” on the right. 😀

  8. Sara Kubik wrote on

    It looks like an African-designed QR code. I agree with the other commenters who say this is hard to decipher. Just looks like lines and that quilt design shown above,

  9. Greg wrote on

    This is definitely my favourite. It feels like the first 90s-influenced logo I’ve seen yet, so you’ll probably be ahead of the curve choosing this one. The animation could use a little more life, though.

    Quality work overall!

  10. Halleh Tidaback wrote on

    This conveys a sense of exploration and inclusiveness to me. Movement, color, texture and a lighthearted feel, I really enjoy this concept. I feel the square lockup as well as the written out ‘Mozilla’ work and I like that the square translates well for common digital uses. (However the versions that are enclosed in a solid shape don’t work well for me.)

    Its technical yet friendly. Needs refinement in type, etc. But I think you’re onto something here!

  11. Erick wrote on

    The beauty of logo design is that there is bound to be resistance. This design is out of the design box and breaks all the rules. It doesn’t have to be easy to decipher. Logo design is a form of art. Yes the logo needs some refinement but apart from the rest this is a winner

  12. AT wrote on

    Best one for sure! Love it.

  13. Timur Uzel wrote on

    My favorite if it was easier to read. Think about new web developers who don’t know what Mozilla is

  14. Sophie Gallay wrote on

    Easy to memorize and to recognize, also easy to decline into different ggraphics and colors depending on its use. Easthetic enough for corporate by products
    But also graphic, fun, almost in motion.

    1. Jürgen A. Erhard wrote on

      A mess of lines (and that’s basically all that someone who doesn’t know what it’s supposed to be will see) isn’t easy to recognize, I can assure you.

  15. Christophe wrote on

    For me the best one. This logo can take different forms : modern, ethnic, abstract… It works with or without colours. It’s easily recognizable.

  16. Bouv wrote on

    I really like it today, but not sure this design will still be cool in 5 years.
    And not easy to quickly know that logo is Mozilla.

    But you should keep the idea that one shape is representative to one Mozilla guide line (like shown on different pictures)

  17. nicolas wrote on

    This one may be one of my favourite. It’s colourful and still bold, feels quite like what Mozilla is to me, and leads to a full identity system and not just a logo.

    Of course the monogram isn’t legible as such, and would always have to be doubled by the wordmark in applications where the Foundation is a main point. Maybe there should also be a simpler symbol, such as just an M build with this.

    I’m not talking about details in the execution, because it’s probably not very relevant at this point in the project.

    I can really see this becoming Mozilla’s brand language, and be ever evolving for years.

    On a side note, there could be a little web app to make new logos/visuals for projects/communities using the system, with a tool to connect the dots of a grid and choose the lines colours from a palette.

  18. Silent Joe wrote on

    Agree with the comment above, a logo don’t need to be “deciphered”, it need to be recognizable, memorable, positive, stimulating, encouraging…

    This one is the only one on the list which attracted my eye AND my mind. All the others are so ugly that i can’t imagine how the Mozilla committee could have validated these “things” !

    All the concepts presented look interesting, but what if the visual results aren’t in harmony with the words, the promises ?

    That is the real, deep problem of these other concepts : I could like the idea of openness, the “with you from the start” (what i’d could call the “geek” concept), the “wireframe” (that i callled the “skeletton” logo), the “impossible M” (i called that “the most ugly M of the Universe”), the “amusing” (hemmm… the first thought which came to me was “embarrassing”) Flik-Flak concept and, i’ve kept the – very best – for the end : the “the eye” concept.

    I’m pretty sure Sauron could really love this concept… if he’d not be a fictional character from J.R.R Tolkien. It could also be declined in flag for the Kingdom of Mordor… Or a good titling for an horror film / series… But I’m not sure it applies to an open source browser, sorry !

  19. Bart wrote on

    I really like this one, because you can play with it so much.
    I’m not sure it NEEDS to be deciphered, as it will often be used in conjunction with the text “mozilla” (you may want to spend some time selecting an appropriate font. The example font is fine, but not neccesarily the best.

    I like the Kate Moross-work Gillian Kayne found. I had never seen it before, and it does strike a resemblance. I don’t know if the logo was inspired by this work, probably not. I wouldn’t let it stop me.

  20. Silent Joe wrote on

    P.S. : This logo can be refined (and simplified) in keeping only the letter “M” – repeated with different orientations, and with less colors – in other words, you could fill a square surface with several “M” imbricated the same way as it is presented here.

  21. George P. wrote on

    The logo is great in its own right and I love the multicultural feeling it resonates. Having said all that, i think a logo should represent the moto “one image represents a thousand words”, and in this case i have doubts whether it represents what mozilla actually does as a company/institution etc. In a few words, it does not represent the company “at first glance”.

  22. Saige Fraiha wrote on

    This one’s a dud. Illegible, not unique enough to make an impression, and old fashioned. Very 80s. Could work for an art gallery logo, but wouldn’t survive the web.

  23. David wrote on

    This one is more pop, I like it. It could easily fit many design with a bit of work, I think.

  24. Conlin Durbin wrote on

    This reminds me a lot of a museum logo. I definitely like logos like this (MIT’s logos come to mind: https://www.media.mit.edu/). If this were to be a bit more refined, I think there is a really solid concept here.

    For some reason, this design looks much more “nonprofit” than “tech company” to me (which is a good thing), but still manages to invoke a techy, circuit board feel.

  25. Shae wrote on

    Too many colors, too many lines. Messy. Very artistic and creative feel, easy to associate with an art related company but not with a web browser. Looks more like an ethnical pattern or decoration than a brand.

  26. Connor Norvell wrote on

    This one is my favorite definitely. conveys the fun approach to coding and design mozilla has always had. I love it

  27. Wuilmer Bolívar wrote on

    No doubt this is my favorite one, compared to the others this is bolder, more colorful, customizable, with infinite possibilities for its design, it is durable over time, is easy to adapt to any product and / or service.

    Surely one is my favorite.

    Wuilmer

  28. Zoraida wrote on

    I have an old 80’s graphic design book where this logo would fit perfectly.

  29. W. Zhang wrote on

    This one stands out the most. Looks like an alien or indigenous language. The tiled logo looks nice, even if undecipherable.

  30. Daniel wrote on

    I like this one the most! The other seem like designed by somebody who has no graphic feeling, sorry, but that is how I perceive them. The color on this one remind me of Olympics and or a Gay Parade, so I will definitely prefer a B&W version of it (like one shown on the T-shirt).. thats cool. But the bright colors and white background provide air and lightness.. thats good. Please, please, choose this one! 🙂

  31. ADR wrote on

    This one has legs and is a very interesting direction to consider. It reminds me of logos from the halcyon days of early web technology—most notably, the NeXT logo. There’s a real feeling of lineage, of pointing to antecedents like that wonderful Paul Rand logo. I like that it references the shared history without leaning on the esoteric (as the M:// logo does).

  32. Victoria Black wrote on

    I find this one quite messy. The idea of “fun” is not getting through, the eye gets stuck with the multitude of colours and shapes, trying hard to figure out what is happening. The dynamic types of logos are indeed very trendy now, but the dynamics of this one get to the point of not knowing what was the starting point.
    I do agree that the logo needs to be recognizable at the first glance, so was the London 2012 Olympics logo, but that did not change the fact that it was awful and easy to misinterpret logo.
    With all that being said, I do not see this logo as a browser one, especially for Mozilla.

  33. Tristan wrote on

    I like this one the most. It looks nice with good colors, has good symbolism, and is generally unique.

  34. John Adams wrote on

    Way too hard to decipher. A good logo allows the identity to be immediately obvious (Apple, Shell) or is something that is or has become associated with the brand e.g. Microsoft’s stylized Windows logo.

    While I acknowledge it is indeed colorful and eye-catching I question whether that is a good thing in a logo. Most highly regarded logos aren’t and in fact the evolution of some well know logos has been from the multi-colored to single colors e.g. Apple’s rainbow version to the current and Microsoft’s Windows logo to the current.

  35. M wrote on

    This one looks like it would be hard to recognize or remember because there’s nothing that stands out in the pile of lines. I like the idea of lots of colours, but maybe it’s too much like Google? When I see this logo I think eclectic, diverse, fun, celebration but nothing specific to Mozilla comes to mind.

  36. Lisandro Lorea wrote on

    This one almost belongs in /r/fellowkids and the one that sould spell Mozilla, if you didn’t tell me ahead, it kinda looks like a guy swimming.

    It reminds me of the really ugly London Olympics logo.

    It does look cool as a pattern for t-shirts and other merchandise but I think it fails as a company logo. It attempts to be minimalistic but it is too “noisy” at the same time due to the amount of disconnected strokes.

  37. Erika wrote on

    This has the same kind of ugly, messy, 80s-like look of the London 2012 Olympics logo (and is why I hated that one). I think it is both hard to decipher and too unfocused to be able to rely on visual recognition cues. It’s a mess.

  38. christina wrote on

    Playful. Cheerful. Ambiguous. Amorphous.

  39. offbeatonpurpose wrote on

    I like the fun of this one. The comments got me to think/asking, Why the fox in the original firefox logo? Why the fire? How can those elements – both the reasoning and the design pieces be incorporated? What if you took these “lines” and let JavaScript “draw” them into Mozilla? and the fox?

    1. Tim Murray wrote on

      Hi Offbeatonpurpose, These are not concepts for a redesign of the Firefox logo. They are design concepts for Mozilla, which makes Firefox and does a great deal more, from teaching about the Web globally to fighting for net neutrality. Thanks for joining this conversation about the designs. If you’d like to learn more, have a look at https://blog.mozilla.org/opendesign/now-were-talking/ and some of the earlier blog posts covering the purpose of this brand work. Thanks for joining the conversation.

  40. Jon D. wrote on

    I’m not a fan of this one. Don’t like the choice of colors, don’t like how it looks like just a bunch of random squiggles. I think it works much better in the horizontal format like on the hat and pen (where you can actually recognize it as stylized lettering) rather than the square format. If you tossed the square version and made the horizontal version your primary presentation, and changed the colors to something a bit less preschool I think I’d like it.

  41. Walter Milliken wrote on

    I think this is my favorite from an artistic viewpoint. It seems much more diverse and forward-looking than the other options. It gives me the impression of a “world-wide” logo. I much prefer the unpacked version, though. The packed square version is just visual noise to me: pretty, abstract, but conveys nothing. It might do after people become used to the new branding style, but I wouldn’t use it as the primary brand identifier to start with. My other complaint about it is that it may be a bit too visually complex.

  42. Mike wrote on

    This is my favourite out of all of them and works best as an overall identity (alhtough, still has a lot of refinement and

    ‘Responsive identity’ is kind of all the rage now, and I guess this logo has the potential to do some cool stuff with that, (a few examples of other rebrands that come to mind in relation to this particular option are the ‘Whitney’, ‘MIT Media’ Lab’s recent Pentagram redesign)

    I think it NEEDS the ‘Mozilla’ wordmark though, which is removed in a lot of the examples to be swapped out for other text. The abstract logo is not enough on its own. I think the ‘Mozilla’ wordmark needs to become the anchor of the logo and everything else builds ‘responsively’ around it. And in this case the wordmark needs a real rework and refinement.

  43. Mary E Rudis wrote on

    First impression: too abstract. A logo should immediately make a person think of the brand. However, that said, this is by far my favorite over the others because it speaks to the diversity that represents a global community – of people and of ideas, and global connectedness that the “internet” allows. The other logos were too reminiscent of the nerdiness that too often is associated with tech companies ( :// <– puh-lease), and is a turn off (note: a symbol for on/off has the word "off" in it)… as in… "put off"… lends itself to jokes and ridicule from those of us who don't code for a living. The "eye" was too retro – makes me think you are more interested in looking back than forward. As a card-carrying member of the maker community, this one gives me LOTS of ideas to play with…. 3-D printed shapes used a building blocks, for example…

  44. Tom G wrote on

    This is not my favorite, but it is in the top 3. I love the playfulness of it. Major bonus points for that. You do have to take off a few points though because of It’s complexity, which makes it more of a code for people that know it, and almost, as mentioned by others, undecipherable. Kind of ‘cliquish’ as a result. Nice try. Make it easier to read but keep the feel.

  45. Rylan Corral wrote on

    I personally think that this would look great on pretty much everything. If I saw this on a t shirt I would buy it because it’s a pretty unique and modern design . It’s definitely a lot better than the eye one that looks like the monsters Inc logo

  46. MikeK wrote on

    This one’s my favorite. I like animation too. Analogy with a printed circuit/tribal patters is great. Colors are lively.

  47. Margo Cerno wrote on

    This is really busy. You get this when you mix mushrooms and a hardcore game of snake.

  48. Jeremiah Lee wrote on

    This feels like a host city’s bid for the Olympics. It somewhat reminds me of London 2012’s and Sydney 2000’s event logo variations. I’m not so much a fan.

  49. Han Fei-Tzu wrote on

    What, are you trying to rip off Google’s color scheme?

  50. Anant wrote on

    Think this logo deign is easily the best. It adds a visual identity to the brand that it’s playful and human; furthermore, it’s unique and easily identifiable. The possibilities are endless as to how the design could be incorporated into Mozilla’s brand. If I could give any suggestions, I would say that I much rather like the non-square version where the letters are some-what side by side because for the square version it takes a few moments to decipher and realize that it says Mozilla. Simplicity is key after all!

  51. William Boyle wrote on

    I like this one. Shows some artistic inspiration. The rest are either ugly, or uninspired.

  52. C.S. Loberg wrote on

    I feel like this logo is flexible. I honestly do not like many of these logos whatsoever. Out of all of them I would deem this one possibly acceptable, but in no way would I change my firefox to this label. it does not identify your company at all FFS.

    I would keep the old one. I’m sorry, but this isn’t going to work well for a lot of people. Half of these logos remind me of amateur designs that wouldn’t pass the 1st draft test at many companies. I’m not even going to waste my time on the other ones they are so terrible.

    A lot of these logos remind me of the huge fail that Corsair went about in redoing their logo to some rambunctious slut tattoo look-alike. What happened? People hated it. It drove away customers. So they rebalanced the old, classy design and made it even better after that, and that is what they will use for years going forward.

    This one…. if you can maybe simplify it a bit more and make it so the logo adapts well to different countries I could see this being a winner. But you need taste, and you will be making a lot of logos for each country. It will take the most work. But it’s the only one here that is even remotely feasible to me.

    You guys could learn a lot from Corsair’s huge mistakes in creating a new logo. It can honestly kill your business if you are not careful. A few of these logos are absolutely demoralizing for current customers. As in I would immediately get a download add-on to change the logo if you used these logos for Firefox.

    1. C.S. Loberg wrote on

      I will say the only other logo I think that works is the programming related geek logo. It’s smooth. But I have no idea why I want that over the current one. It’s true that either that or this one are your only chances.

    2. Tim Murray wrote on

      Hi C.S., These are creative concepts for a brand refresh for Mozilla, the nonprofit parent of the Firefox web browser. You are not alone in conflating the two. These are not suggested replacements for the Firefox logo. Thanks for sharing our thoughts on the design work. Please continue to let us know what you think.

  53. Andrew A Tatge wrote on

    Anecdotally, but importantly, this is the only design that made me smile instinctively (well, to be more specific, it was when I saw the “Maker Party” icon).

    It seems highly adaptable—new letterforms or icons can easily be built or modified from these patterns. Whether you add on or reduce the main logo in a particular context, the core metaphors of playfulness and adaptability (i.e. tinkering, maker–spaces and experimentation) hold up. The simplicity of these components, more than other directions’, invites experimentation—even when in relatively stolid configurations.

    Slight caveat: All the above was about the squarish configurations. I have two reservations about writing “Mozilla” out horizontally as is:
    1) I see a person that is falling and hitting their head on a mountain, or sleeping on a rock. I know. I may have too much free time on my hands.
    2) The uneven baseline unsettles me. As I get to the end of the word I feel like I’m about to slide out of my chair. Is there a way to keep this zaniness or proportions without having fall hard into the lower right?

  54. Joseph A Borg wrote on

    This is by far the best of the lot. It’s different and memorable. It’s a unique signature that also serves as a texture. Brilliant work that can go very far.

  55. James Bemus wrote on

    Yep, this one says ‘fun’. I don’t think of fun when I use IE. Google is kinda fun, in an overlord kind of way. Mozilla has always been the browser of the proletariat, and a fun logo sets well in differentiating it from the overreaching competitors.

  56. Charlie wrote on

    This one would definitely have to be my favourite, it’s abstract but with meaning and is attention grabbing for anyone who doesn’t already know what it signifies

  57. Herr Hugo wrote on

    Your design isn´t bad – “Maker Party” is very well.

    Mr. Hugo from Gods own Germany

  58. Bruno PIRON wrote on

    I love this logo I just have a problem with the area safe

    safemozillalogoBzone

  59. kz wrote on

    Way too busy. Difficult to identify the company it represents.

  60. Eric wrote on

    Somehow on the black baseball hat, the contrast and arrangement suddenly becomes recognizable enough to satisfy me. The others just don’t click as a logo for me, although I like the playfulness.

  61. George Bishop wrote on

    Really like this one and the way it can be jumbled about and used as a pattern too. But does anyone else see an angry face in the logo at first glance?

  62. Jarrod wrote on

    The design isn’t bad, but it doesn’t really fit the company. Color wise it seems like it is trying to be too much like Google or Slack.
    This logo doesn’t seem like it will scale across products or various sizes.
    The design feels like it will not survive the test of time.
    With this design I almost feel like you would be better off with a functional QR code with the Mozilla M in the middle. Then add color as needed.

  63. Naylan wrote on

    Look! Mozilla is making toys for kids! Or candies. Or something like that.
    At least that’s the impression this logo gives to someone who doesn’t know what Mozilla is.
    It’s cute, but not intelligible and it gives the wrong message.

  64. Jonas wrote on

    I like this one most of all, but prefer the “ordered” version, where you can read the name. The quadratic one is to cryptic. If you need an quadratic icon for something, I would just cut out the red M and the orange o from the “ordered” version of the logo.

  65. Robert Kaiser wrote on

    It’s very iconic and has a bit of an IDIC (infinite diversity in infinite combinations) feeling to it. I like the pattern styles you can get into with this. Takes a while to even find out it says “Mozilla” but it’s more important to feel unique. The split “i” is a bit weird and I dislike how the left-to-right “Mozilla” feels like it’s going down all the way, I don’t think “Mozilla” should imply going downwards. The concept is an interesting train of thought for sure, though, and the diversity of colors if nice as well.

  66. Josh wrote on

    If you really want to keep the ‘wordmark’ branding then this set has the most potential but it’s still far from right.

    You can’t combine the abstract design of the lettering with so many different colours. Google manages to to this by having absolutely crystal clear typography but the square arrangement is just not clear enough and the horizontal version exposes how the lettering is WAY too stylised to be clear.

    The multi colour also feels like a bit of a copy of Google’s brand so you have to be very careful that Mozilla’s brand isn’t diluted by using something similar.

    If you look around at wordmarks they are lead by typography. Think of Disney, NASA, Coca Cola, FedEx, Ebay, Subway, Visa, Facebook, Ubuntu, Panasonic, CNN, Kellogs, Canon etc etc. The list is endless but they’re all lead by typography and the colour scheme is supporting act. I’d say FAR more effort needs to be put into the typography of this design if it is to be successful.

    On a positive note there is absolutely MASSIVE potential here. It’s a modern, striking idea that speaks to the core values of Mozilla. It’s actually quite exciting to think of how good this design could be. It’s far more impactful, deep and subtle than the blunt simplicity of the ‘zilla eye’ or the inward geek naval gazing of the m:// design. And the others don’t bare mention as they’re not even contenders.

    Done correctly the square letter arrangement has the potential to become very iconic (in the true sense of the word). That in turn will support the other country specific designs you’ve proposed above.

    If this design could be iterated and refined you are likely onto a winner that could be pretty transformative for the brand but there is a very fine line to walk to get there.

  67. James wrote on

    In my opinion, this is the best of a generally really atrocious set of designs.

    This is way too busy, and too many colors, but if you could somehow strip it down, and pick just one or two colors, it might not be terrible. At least it looks modern and international, instead of all the other awkward, dated options.

  68. rugk wrote on

    IMHO it is a bit too childish. I only can recognize Mozilla with “Mozilla” written below.
    Otherwise it is funny and has many colors, which is okay, but the logo should still be serious as Mozilla is not just about fun. Mozilla has serious aims and the logo should be quite serious too.

    I just could not see the “M” in the lines there…

  69. sergi wrote on

    very nice logo to represent the diversity and inclusivity and openness of mozilla. Much better option than others which feel too techie. This is the best logo to build an international community around it.

    Maybe could be simplified a little bit? sure, but it’s on the good path for the rebranding!

  70. Paco Núñez wrote on

    Confusing i think

  71. Satrio wrote on

    It’s definitely unique, fun, fresh, and my #1 favorite… as a logogram. One must tread carefully with its type form and any accompanying typography though.

  72. Niels de leeuw wrote on

    Love this logo and the possibilities to do localized versions without too much problems. Its a fun fresh and intriguing. Love how its not at once visible that it spells mozilla in it. Would be nice to use different color schemes for different products or company parts.

    1. jgreenspan wrote on

      Thanks for your input, Niels.

  73. lehasb wrote on

    Nice idea, nothing in the logo without the text links it directly to Mozilla.

  74. Joe wrote on

    This one is the most vibrant and modern by far. Really good work, looks professional.

  75. Denis Bredelet wrote on

    I think this fails to evoke the inspiration of “tribal patterns”. It is too regular, to artificial with its perfect angles and rounded edges.

    The “Maker Party” version does better. It is quite nice.

    The standard square version could be simplified to keep only “moz” it would be more legible and look better.

    I hope you can infuse some more “play” in this one it could be the favourite!

  76. Alison wrote on

    This one looks lovely, but was definitely hard to process mentally, because it seemed so different than I would expect for a technology company. I thought it seemed more in-line for a museum logo, something that specifically targeted the “inspired by tribal patterns” – I only saw that, not circuitry.

  77. Jonathan Baker wrote on

    This world is in desperate need of color and this particular logo pushes the Mozilla brand to just that direction: a different, exciting, fun enterprise that despite fitting in a standard square canvas, is full of connections and divisions that complete each other internally and exposes this publicly as their vision for the future.

  78. tecman wrote on

    Being a traditionalist and long-time Mozilla user before Firefox ever existed, I find the wireframe model the one that I was instinctively drawn to. And wanting to vote/comment for. But I kept coming back to the connector, literally being drawn back to it, first with my eyes, and then with my heart.

    It speaks joy, life, beauty in a way the others don’t and in ways that the graffiti of New York City in the ’80s spoke to me. And I love the linear spell-out most of all.

    1. jgreenspan wrote on

      Thanks so much for your comments, Tecman.

      1. tecman wrote on

        🙂

  79. k3nt wrote on

    I like the energy of this one. It seems both creative and progressive. However, the strength of Mozilla seems lost in the wishy washy font. The history and successes of Mozilla is not reflected in the font. In the refinement stage I think the word Mozilla should be made more solid, strong, crisp and clear. A harder, tighter edge to the font. And find an element to tie the font to the graphic image. I also think the colors should be slightly muted, a little less primary. Maybe look at funky colors from 80s and early 90s hiphop. Tone it down a little, but keep it bold and graphic.

  80. Kadri-Ann wrote on

    I like this one the most. It’s flat and playable. Also the patterns look like these are ethnic and that makes it suitable to represent mozilla community. The national flags are cool concept that has been added to the design.

  81. Thomas Levesque wrote on

    Nice one! I love the colors, and the many possible variations. One of my favorites with option D.

  82. Dan Tarbill wrote on

    I like it. It’s my favorite…by far!

    1. jgreenspan wrote on

      Thanks for taking part in the project, Dan!

  83. Jesse Johnson wrote on

    Of all the options, this is the only one that seems to have the potential to usurp the current logo. To make it practical, first and foremost it needs to be made more legible and compact. If you can’t immediately identify a b&w high contrast version of a company logo from a great distance (such as you can with the Amazon logo), it is no go.

    This logo needs allot of work, but it is the only option that seems worth exploring. If this design doesn’t pan out, please shelve the logo change and revisit it next year or so with a new batch of designs.

  84. Blake Gonzales wrote on

    Too abstract for wide acceptance and recognition.

  85. Jesse Johnson wrote on

    If you can’t immediately identify a b&w high contrast version of a company logo from a great distance (such as you can with the Amazon logo), it is no go. Not sure if it is possible to make this logo past that test, but I hope so because it is the only option that seems capable of surpassing the current Mozilla logo and giving the company a new image.

  86. Aleksej wrote on

    It might take extra mental resources to find the actual text wherever this pattern is used?

    1. Aleksej wrote on

      Huh, I hadn’t noticed that the jumble of lines itself was text.

  87. Zachary Stuckmann wrote on

    This is a fantastic presentation.

    The illegibility, which seems to be a big issue for others, is truly not an issue. A logo doesn’t need to be read as long as it’s recognized. While I feel like the vibe of this logo reeks of “Olympics”, if used properly within a well-conceptualized brand it could really create a unique and modern experience for us as users by being active and integrated throughout all products and applications, as opposed to just being a stamp or a character that lives in a little logo bubble.

    I believe it could use some attention on the color end of things. It works particularly well when it’s monochromatic, or has 2-3 colors (for example the yellow t-shirt design shown above). Structurally, it’s already very complex, and the complexity of a wide spectrum of colors does make it visually noisy as some people have pointed out already. Maybe it exists “color-less” unless called upon or animated?

    This one has my vote for the final choice.

  88. Jürgen A. Erhard wrote on

    Messy mess of messiness.

    Also made me think “Browsers Я Us”.

    Not a fan.

  89. Richard wrote on

    Would resonate best around the world?
    I don’t claim to have enough cultural knowledge to give feedback on this.
    Has the potential to show off modern digital technology?
    I don’t really see how any logo does.
    Is most scalable to a variety of Mozilla products, programs, and messages?
    Jumbled mess can be a lot of things I guess, but I don’t see it conveying messages well.
    Would stand the test of time (well…let’s say 5-10 years)?
    Some call this bold, I think it’s trendy and won’t stand the test of time.
    Would make people take notice and rethink Mozilla?
    Probably, but not necessarily in the way wanted. Looking at the logo it makes me think children’s charity logo not a tech org logo.

  90. Alexandre Abraham wrote on

    The one I disgust less from all the propositions… T-shirts look awesome!

  91. Hans Schoener wrote on

    This one is definitely my favorite! I like the idea, to use the elements of the logo for “Privacy”, “Open Systems”, etc.

  92. am vidales wrote on

    Me gusta el actual
    Pero si se ha de cambiar, me gusta este porque para mi, es el mas bonito
    Gracias y suerte

  93. BoB Architektonidis wrote on

    My favorite…but. if it be combined with “the protocol” So the caption under it is written like Moz://a , it would be the best of both worlds, and the possibilities are endless. You can make the colors eye catching or simple. With the protocol caption it would never be missleading and keep the tradition nostalgia. But it allwayz be fun and ajustable to the events that will come…

  94. Pacifica wrote on

    It certainly does remind me of Australian art. I even have coasters that use the same style. Would I be able to clearly read it… not really. Without the text nearby the message gets dispersed in the mashup. Hmm perhaps reducing the conflicting side logos, (e.g. all hands provokes a painful response), and simplifying the colour sceme would make it look more coherent. Unless you are really going for the rainbow dash/bright look. That colour scheme has been reserved for a particularly large worldwide community so there may be a little confusion at first.

  95. Tobias wrote on

    Personally this is my favorite. It also works well in all variations and for all purposes. It is not very legible, but if people find out after a year that the logo can actually be read, that wouldn’t be too bad, either. Maybe it is a bit too artsy for the masses?

  96. María del Rosario Fiore wrote on

    Creo que de todas las propuestas de Identidad esta es la mejor resuelta, es muy dinámica y sobre todo se puede sintetizar muy bien los iconos de los conceptos como Privacidad, Web Open, etc. como así también en todos los productos de promoción.
    I think of all proposals Visua Identity this is the best resolved, is very dynamic and above all can be summarized very well the icons of concepts such as Privacy, Web Open, etc. as well as in all promotional products.

  97. Martin wrote on

    So much potential – but falls into the category of almost but not quite. Perhaps thickening the lines, making things a bit stubbier, and not relying as much on the 45degree angle…

    Seems a little too kiddy.

    These types of logos initially are fun to create, but then you walk into odd roadblocks due to the angles. Maybe that’s part of the challenge. Perhaps combo-ing this somehow with your other tinker toy logo?

  98. Lucas wrote on

    Funny one. I believe it provides the best choices for variations. From the ones presented, I’d choose this one – it gave me the idea of a lightweight and simple company.

  99. Claus Bobjerg Juul wrote on

    Something is missing, ohh I know, it’s the Dragon like creature, just like firefox has it’s fox, Mozilla, needs to have it’s MOdified Godzilla.

  100. Phillip wrote on

    Like this. Keep it simple. For some reason I feel like it needs a line/swoosh under it.

  101. Scott wrote on

    I agree that the icons and other elements need to be resolved/refined further. But, this is probably the one I am leaning towards. Not even taking into account the flag versions, this has a more international feel to me. It has an Olympic quality to it that I find appealing and is one of the few that I don’t think will feel old in 5-10 years.

  102. Andre Myrlonn wrote on

    This is my favourite! I love how it can interact with the pattern and create a playful identity without being too legible and obvious. The colour scheme is a bit childish, and I would prefer to see it using more daring colours. Love the single coloured version though! You don’t need legibility to create a brand identity. It is easy however play too much on the lettering concept and include it in every aspect of the branding. It would be nice to see examples of how it works together with stricter typography and imagery, especially for the web. This has the potential to be really great, in my opinion it just needs to be crisper, more precise, and possibly more obscure.

  103. Endyl wrote on

    First I thought this is too illegible and chaotic, but after looking at the variations and the animation, I came to like it. Not my favourite, but a strong contender. With its abstractness comes great versatility and manages to overcome obscureness (which ruins the wireframe world option). It’s modern, fun, colorful and Mozilla-y.

  104. Wil T. wrote on

    I get the feeling that while initially jolting to the viewers of the font, they will come to know and love it. It has versatilty and can be morphed in and out of coherence based on the function of the application or idea that Mozilla is offering to the community. The global branding of this one is stronger than most and could help to expand your reach among the tech community overseas. I also see the opportunity to play with color and structure with this font in a way the others simply lack.

  105. Rob Harrigan wrote on

    I think this is the strongest design direction. From a branding perspective you’ve set yourself up with an extensive library to pull from and it feels far superior in execution compared to the others.

    I echo some of the other concerns around legibility and accessibility, and I would like to see it applied to digital implementations for the in-situ comps — it’s exclusion makes me have some reservations about its applicability for a digital first extension.

    Address those through a continued evolution of this option. Worry less how it animates and make sure it works as a system.

    I’m very curious how the open-source design execution works out. Takes a lot of mettle to pursue that option.

  106. Nathan Demick wrote on

    This one jumped out at me, even though the company name is hard to decipher within the logo. Gives off a bit of a Memphis Milano vibe; very retro, which I like. The animation concept is the best out of all the potential designs.

  107. Ross wrote on

    As a designer, I can enjoy the conceptual ties to circuitry and to traditional tribal art, and appreciate that the icon can be altered for use in other countries.

    Although, using tribal art is culturally appropriating, and the design recalls tacky 90s patterns (remember Rocko’s Modern Life?). It’s also extremely cluttered for an icon, doesn’t immediately make one think of circuitry, is hard to read, and looks quite childish. Have you thought of how will it look on someone’s desktop with their wallpaper? This one loses the visual impact of your FireFox icon, while doing little to help your brand. Further, this design is ripped off the Post-Modernist period which therefore can’t possibly stand the test of time, especially for a high-tech company, since Post-Modernism is already a thing of the past.

  108. Michael wrote on

    Great color choice, fantastic spacing and cohesiveness, not a logo. It’s just a visual headache and will not be scalable, it’s too busy and looses it’s heart when monochromatic. You need a defining icon

  109. Nicolas wrote on

    I’m a fan of the “Flat name” version (Below)of this design it’s still fun but far more legible.

    The squared off logo’s feel like they need Mozilla written underneath or they won’t have the same brand recognition as, say, Facebook’s “F”.

    ScreenShot2016-08-23at11.54.48AM

  110. Eric Shepherd wrote on

    I have to agree with folks who feel this is basically just a jumble of lines. I mean, I see the “Mozilla” there in at least some of the renderings, but it’s not easy, and I worry that confusing imagery like this won’t help us gain recognition for the logo. I do like the idea of something with fairly simple lines and the like, but this one is just too abstract.

  111. Nolan wrote on

    Disliked. It is abstract and I didn’t even realize what it spelled until afterwards. This logo is not going to stick with people.

  112. David wrote on

    By far the best of the lot! Vibrant, adaptable, pop looking. Brings to mind a vibrant, youthful organization.

    1. David E. wrote on

      100% agree.

  113. Rick Colby wrote on

    I like the flexibility and whimsicality when used for collateral, wearables, etc. but it’s too busy and visually confusing for a lasting mark. It feels a bit dated too.

  114. Kelley Lueck wrote on

    Love this concept , but do not like the main colouring scheme. Resembles the Google colour idea just with a different pallet .

  115. Cosmin wrote on

    This “lines” design looks original, while most of the others are, sorry to say it, ugly. It also has the highest potential to generate patterns corresponding to an entire family of logos with a common phylosophy.
    Are you going to organize a popularity contest on the designs ?

  116. mike wrote on

    This logo has a fun youthful African feel to it. You can change the colours to the country or colour template style. The shapes have a deeper meaning. Could easily create other logos from the same “font” pattern. To some it looks messy but its full of art not cold design.

  117. Uy Le wrote on

    Although the funkiness of this option is undeniable, it might be trying a bit too hard to convey personality. It rubs me off the wrong way. I think it looks more like a Kids Olympics logo, rather than a brand like Mozilla.

  118. David E. wrote on

    I agree. I actually really like it. I like the variety of bright colors as well as the initial ambiguity of what it represents/spells. This design schema is BY FAR my favorite of the seven. No question.

  119. Hyrum wrote on

    80’s paper cup? Party confetti? most people aren’t going to look long enough to puzzle it out. Makes me want to look away with how loud it feels.

  120. Patricia Stark wrote on

    From a non-designer perspective: I simply like it – it’s fresh, unique and seems to offer many possibilities through different channels. Go for it 🙂

  121. Justin McKissick wrote on

    Applicable to several countries and cultures (as has been shown) is what makes this the strongest concept, really serving the global online community Mozilla has created. It has the patterns and colors all figured out, just a little more refinement on the main logomark – the lines alone are not enough to make people think “Mozilla” unless accompanied by the word itself. This concept is by far the closest to completion though.

  122. Joe Stewart wrote on

    This is the best one. I wouldn’t write the word “Mozilla” under it in the black type tho – let the mark live – it already says the name.

  123. João Munhoz wrote on

    Reminds me of the 90’s, but modern at the same time! I think it’s my favorite! The colors are amazing, and the logo made me feel happy, in the horizontal and the box form. The font isn’t round as the symbol, but it isn’t a problem, I’ve loved the font too. But maybe in the box logo, the symbol should be a little more distant from the borders (except on the Maker Party logo). And I don’t think the flag use is nice, it should be reviewed, or we could just keep the Mozilla logo with the color change for the flags.

  124. Julio Nico wrote on

    THE BEST! IT’S THE BEST!

  125. Daniel C wrote on

    This one immediately jumped out as my favourite. The other options all feel too retro or too geek. This one is modern – and importantly for today’s world – completely adaptable for all forms of online and print media. The ‘square’ version is perfect for icons, while the ‘unrolled’ version works as a masthead logo. I also love the concepts where it integrates into a larger, more muted background pattern – this gives infinite possibilities, not just for T-shirts but also page design. Yes the rainbow palette does have a bit of Olympics/hippy feel to it which makes it hard to convey the sense of a serious business-minded enterprise, but I feel the colours can be tweaked to mitigate this. Most of the iconic logos (Google, Microsoft, ebay) stop at 4 colours, and there’s good reason for that. I would love to see this design taken further.

  126. Peder Brand wrote on

    This is the most interesting of all the proposals. Being more graphics then typography it’s global potential is far greater. I also really like that it challenges the viewer to a certain degree. Rather then one streamlined, optimized experience (friction is being removed from every facet of our world everyday, especially in tech), it reads as a riddel that u don’t “have” to solve. It has a nice balance between individual parts and whole enabling multiple configurations.

    I think the strongest point for me is that it implies an alternate logic, that is not obvious but slightly recess…

  127. jan wrote on

    Absolutely love this one! Even though it’s kind of a nod to late-80’s/early 90’s logos, it’s very fresh and different from most logos you see today. I’m afraid the community will vote for a more traditional logo, but this definitely has my vote!

  128. Victoria wrote on

    I like this one. And if to work at it a b bit more and probably make it a bit more minimalistic to reduce visual noise, it would be perfect.

  129. Gthin wrote on

    Keep this logo for the next Olympics or some island nation’s tourism branding. Colorful and vibrant but not for Mozilla.

  130. th wrote on

    curious, i like it. it looks kind of tribal.

  131. Sue wrote on

    Intriguing enough to make me want to click on it. Like that it animates into the “Mozilla” word, like the colors. Adaptable across the many uses you show with variations.

  132. Patrice S wrote on

    stylisation réussie du nom Mozilla … qui ne saute pas tout de suite aux yeux
    gai, coloré, ethnique
    je veux le tee-shirt jaune !

  133. Jenna wrote on

    This one is by far the most lasting of them all. It is doing it’s own thing. While I don’t agree with all of the applications in the above examples, as some of them hurt the eyes, I do believe this one it the strongest. It looks like it was inspired by Keith Haring’s work. Its so iconic.

  134. Vivek Vasudevan wrote on

    Hey, honestly I like this one better. It has the flexibility. And of course, fun. Among all the others, this is relatively friendly. Okay, the use of multiple colours may be distracting for some people, but its definitely not a reason to ditch it. Colours are fun, and even it holds its identity in monochrome. My vote.

  135. Val Kalinic wrote on

    I love this one. It is a great logo – fun, distinctive, iconic. Hope you choose it to represent you.

  136. val Kalinic wrote on

    Keep in mind – all the reasons why people are complaining are exactly the sign you need that this can become iconic. Or you can go for one of the other options, safe and bland.

  137. Murilo wrote on

    Gostei muito deste logo, acredito que seja o mais livre e aberto de todos os que vi.

  138. Smeikx wrote on

    – confusing, visually exhausting
    – possible associations: complicated, complex, toys, children
    – although the colours are friendly and inviting, the lines make me feel uncomfortable

  139. Graham wrote on

    Clever. But too clever. And awful on the eye.

  140. Ramzi Ibrahim wrote on

    This is really cool. If you go ahead with this, the brand will have an identity that’s unlike any other. Love the logotype.

    Not instantly legible maybe, but it is readable if someone looks at it for more than 5 seconds. And it’s attractive enough that people will actually look at it for more than 5 seconds 😛

    Maybe the margin-size can be more in the square options of the logotype. So that it compliments the negative spaces in the logo.

    The adaptations, especially the country ones are super. The ideal ones (ie privacy etc..) are a bit banal, but the potential is obvious.

    Be careful that once they placed as a pattern, and doodles are being done over them, that the doodles don’t kill the negative spaces, but work across them.

    Maybe you can check Arabic Square Kufic Type patterns for reference to how negative spaces can be kept intact.

    Awesome work! My favourite.

  141. Brad Pettengill wrote on

    Far and way the best design among the seven. Fresh, innovative, evokes/suggests diversity, digital fingerprint, chip circuitry, pathways, labyrinth, and spells out Mozilla once you spend enough time with it. I’ve been designing logos professionally since 1980, and this is a winner: it will present well around the world, it is a symbol that transcends language while spelling out Mozilla, but with a subtle nod to the characters in languages other than English; by its technical, colorful geometric nature it will it will be able to show off modern digital technology superbly; it will absolutely stand the test of time; and it puts a fresh face on the brand, I believe it would tell the brand story well and position it among or above the industry leaders.

    The other designs are, with all due respect, off-target, amateurish, derivative or just plain ugly. This applies to their concept, structure and color scheme.

    My opinion of each design, in order of how they are shown:
    1. Ugly. Derivative or rip off of World PBS channel with shapes and colors. Also makes me think: clunky, amateurish type handling, African Safari / primitive tribal, wild cat eye stalking me…
    2. Winner
    3. Maybe has potential, but hate the garish colors, and who cares about products’ universal operational iconography anymore? Boring. Seen it done hundreds of times.
    4. Meh. As wordmarks go, it’s clever, like the colors and classic typography, but as the signature image to tell your brand’s story, it fails. Too plain, too “coding is cool”, or “hey look, our logo suggests a URL”…again, meh. Also not fresh, distinctive or modern.
    5. Cool, I like this second best, but it totally rips off Microsoft’s Zune MP3 player (the logo was done by JDK, a company I used to work for) and it’s not as attractive with this black color scheme. And you know how Zune turned out. Also rips off Melbourne Australia’s identity, but not nearly as beautiful.
    6. Horrid. Ugh. Looks like an amateur played around in some paint program or Adobe Illustrator in 1987. Slightly clever as an exploration of the m shape, but do we need to conjure up visuals synonymous with the retro sensibilities of Roy Lichtenstein, MC Escher and the days of early laser printers and visible halftone dots? Not for a forward moving brand.
    7. WTF. A logo? Clever but way too obscure. Colors are too hipster organic. Also suggests house of cards, unstable, precarious, contrived.

    Thanks for the opportunity to rant. I spend my days poring through logo design books and online logo showcases when researching a new identity. I am passionate about logo design and I really like option 2. The explorations of how it would be treated on shirts, swag, sub brands, the different color schemes, the animation, etc. are proof of its versatility, adaptability and it stays fresh in each iteration. The rest are garbage. Odd that there is such a chasm between these options.

  142. Grzegorz wrote on

    This one is the best, but the old one is better 😉

  143. Aastha Vijay wrote on

    I personally found only the “Mozilla” type text worth praising, although we’re not looking out for typefaces or typography but rather a “LOGO” as a whole, because we already have a “WORD MARK”.

  144. Morrissey Illa wrote on

    I really like the idea, but I’m afraid the concept would be just completely worthless at the smallest needed icon level. If you can’t scale the essence of your logo down as small as it needs to be able go, then your design fails.

    But of all the designs this is still easily my favorite.

  145. Teradyne Ezeri wrote on

    This design language is very…80s. In fact, it feels like someone threw “Saved by the Bell” into a blender, and turned it into paint. I like it from an aesthetics standpoint, and it’d be nice to use for the websites, but for branding? It really doesn’t show anything about Mozilla’s core ideals (other than the current Firefox code base being a mess).

  146. Cai N. wrote on

    This is definitely my favourite out of all the other concepts so far. Primarily because I feel like the others crucially miss some sort of mark in terms of what they focus on or what emotions they convey, especially on the feeling of openness or their capacity to carry messages with a positive and/or emotive tone.

    I feel that this one has the most capacity to engage with people who might not otherwise know who Mozilla is too; there feels like a very inviting nature about it – it’s not static, it’s not uniform and it’s comprised of many different parts. It feels like a very apt metaphor for values of openness and the internet. This system allows for a lot of flexibility to take the branding beyond the main logo, while maintaining some sort of underlying visual concept that allows the organisation to be consistent and recognised.

    I also like the fact that it doesn’t emphasise technology as much compared to other ideas – not that technology is important or not important to Mozilla, but because I think that to focus on technology can carry risks and miss more important points of an organisation. Because technology is invisible to so many people, making it a big focus risks seeming businessy or developer-centric, and it avoids opportunities to convey what I think would be the more distinctive, emotive and engaging aspects of an organisation, which is the use of the technology itself. So I like how this concept has this geometric structure can convey a sense of technology, but as more of a nod or contextual detail rather than giving technology itself a theme entirely on it’s own or a central focus.

    The Memphis-esque rainbow colour scheme for the default logo is definitely not going to stand the test of time, but that is something that can easily change. I’m not entirely certain about how other aesthetic aspects would stand the test of time but I think it’s basics – the use of interlocking geometric shapes it’s a very good starting point, and the geometric simplicity certainly helps lend it to possibilities to develop in the future as needs and design trends change.

    Like others have said, I’m concerned about the recognisability of the the current compact/square logo at a distance. For me, it’s not simply because the lines create too much detail, just the lack of a distinctive overall silhouette/form. There possibly needs to be something to visually stabilise it so it avoids looking just like an isolated part of a tessellating pattern.

  147. J. White wrote on

    No. This is too abstract. It doesn’t pass the “Grandmother Test” – if your Grandmother sees it and says “what is that”? then it’s not getting it’s point across.

  148. C. Arrien wrote on

    Like this one the best. It is flexible, colorful, active, modular.

  149. Seburo wrote on

    Hi

    Whilst I initially felt this one did look a bit 1980’s pop music video, it is starting to grow on me. I do like the project variations that just use one element and would be interested in seeing more mock ups of this concept possibly with a different colour mix (a little less florescent) and losing the rounded ends to the elements (try straight cut offs..?).

    I like the flexibility, but this concept could almost be too flexible, with a challenge trying to make sure that people use the right number of elements of the logo and in the right order.

  150. Araceli wrote on

    Memorable, flexible, poco legible. Me gusta su aspecto ochentoso.

  151. Victor Angulo wrote on

    It’s wonderful as a dynamic brand but maybe it’ll lead people to confusion and lose the essence of it.

  152. Sam wrote on

    This one is probably my favorite, or at least one of them. I like Mozilla presenting itself and the web as a connector. I like that the the design of the logo looks like it will last at least a few years and work in a variety of places. I like that the logo looks approachable and neat. I like that it doesn’t come off as too corporate or too unprofessional. I think this design would fit Mozilla pretty well.

    I’ve asked a few people what they thought of these concepts, and this logo seemed to leave a good first impression, maybe a better one if it’s tweakef or cleaned up a bit.

    Overall I like this one and would also wear one of those shirts.

  153. Wesley wrote on

    This concept looks really cool, but I just feel that it looks a little too busy. Logos should be simple and having so many lines just confuses the eye too much. I mean hats off to whoever came up with this because it looks great, but I feel that it’s just not the best option.

  154. Jenn Anderson wrote on

    Like the tribal aspect a lot, but feels too 80’s. How about the design knocked out of red or black?

  155. Benjamin Kinzer wrote on

    Direction E is still my favorite for Mozilla. But I find this one fascinating. I almost like that you have to decipher the letters; for me that communicates encryption. Encryption for security or possibly decoding the next scientific break-through. Great work.