Firefox: The Evolution Of A Brand
Consider the fox. It’s known for being quick, clever, and untamed — attributes easily applied to its mythical cousin, the “Firefox” of browser fame. Well, Firefox has another trait not found … Read more
Tim Murray
A glimpse of what’s to come.
Today we’re presenting new brand marks for Firefox Monitor and Firefox Lockwise. Lockwise? Yes, that’s the official name for the service we’d nicknamed “Lockbox” during its product development phase. The … Read more
Evolving the Firefox Brand
Say “Firefox” and most people think of a web browser on their laptop or phone, period. TL;DR, there’s more to the story now, and our branding needs to evolve. With … Read more
Roads not taken
Here, Michael Johnson (MJ), founder of johnson banks, and Tim Murray (TM), Mozilla creative director, have a long-distance conversation about the Mozilla open design process while looking in the rear-view … Read more
Arrival
Seven months since setting out to refresh the Mozilla brand experience, we’ve reached the summit. Thousands of emails, hundreds of meetings, dozens of concepts, and three rounds of research later, … Read more
Nearly there
We’ve spent the past two weeks asking people around the world to think about our four refined design directions for the Mozilla brand identity. The results are in and the … Read more
Fine Tuning
At the Brand New Conference in Nashville two weeks ago, we shared a snapshot of our progress and posted the designs here simultaneously. About 100 graphic designers and brand experts … Read more
Progress in the making
Since posting the seven initial design directions for the Mozilla brand identity three weeks ago, we’ve continued to shape the work. Guided by where Mozilla is headed strategically, principles of … Read more
Now we’re talking!
The responses we’ve received to posting the initial design concepts for an updated Mozilla identity have exceeded our expectations. The passion from Mozillians in particular is coming through loud and … Read more
Now for the fun part of Mozilla’s logo design.
On our open logo design journey together, we’ve arrived at an inflection point. Today our effort—equal parts open crit, performance art piece, and sociology experiment—takes its logical next step, moving … Read more
Design Route G: Flik Flak
This final design route developed in parallel to route A, as we searched for animalistic solutions, but built characters out of consistent isometric shapes. The more we experimented, the more … Read more
Design Route F: The Impossible M
We wanted to show the collaborative aspect of the maker spirit in a simple typographic mark. Inspired by both computer graphics and optical illusions, an ‘impossible’ design developed that also … Read more