Now we’re talking!

The responses we’ve received to posting the initial design concepts for an updated Mozilla identity have exceeded our expectations. The passion from Mozillians in particular is coming through loud and clear. It’s awesome to witness—and exactly what an open design … Read more

Now for the fun part of Mozilla’s logo design.

On our open logo design journey together, we’ve arrived at an inflection point. Today our effort—equal parts open crit, performance art piece, and sociology experiment—takes its logical next step, moving from words to visuals. A roomful of reviewers lean forward … Read more

Design Route G: Flik Flak

This final design route developed in parallel to route A, as we searched for animalistic solutions, but built characters out of consistent isometric shapes. The more we experimented, the more we realised we could construct a character that also spelt … Read more

Design Route F: The Impossible M

We wanted to show the collaborative aspect of the maker spirit in a simple typographic mark. Inspired by both computer graphics and optical illusions, an ‘impossible’ design developed that also revealed a cohesive design approach across all applications. This design … Read more

Design Route E: Wireframe World

Is there a way to hint at the enormity of the internet, yet place Mozilla within that digital ecosystem? This route developed out of experiments with 3D grids and the realisation that a simple ‘M’ could form the heart of … Read more

Design Route D: Protocol

If we want to show that Mozilla is at the core of the internet, and has been for a long time, how do we show that it’s a fundamental building block of what we know, see and use every day? … Read more

Design Route C: The Open Button

Mozilla stands for an Internet that’s open to all on an equal basis – but most people don’t realise that certain forces may divide it and close it off. How could we communicate ‘open’, quickly and simply? Could we find … Read more

Design Route B: The Connector

Typographic experiments with the ‘Mozilla’ name led to this route – where the letters are intertwined around each other to create two interrelated marks, inspired by circuitry and tribal patterns. This design direction stems from the narrative called Mozilla. For … Read more

Design Route A: The Eye

Even though Mozilla’s old Shepherd Fairey-designed dinosaur head logo is only used internally, not externally, there’s still a lot of love in the community for all things ‘Dino’. And there’s no escaping that the name of the company ends with … Read more

And then there were five

It’s been a little quiet around here for a week or so because we’ve had our heads down agreeing the final verbal themes for the Mozilla brand project. Six weeks ago we shared our initial seven themes, and then took … Read more

RSVP. Yes

What if you threw a party and nobody came? That was a lurking concern I had about this Open Design initiative, and I needn’t have feared. A global cross-section of designers, advisers, and critics has walked through the open doors … Read more