Design Route F: The Impossible M

We wanted to show the collaborative aspect of the maker spirit in a simple typographic mark. Inspired by both computer graphics and optical illusions, an ‘impossible’ design developed that also … Read more

Design Route B: The Connector

Typographic experiments with the ‘Mozilla’ name led to this route – where the letters are intertwined around each other to create two interrelated marks, inspired by circuitry and tribal patterns. … Read more

Design Route A: The Eye

Even though Mozilla’s old Shepherd Fairey-designed dinosaur head logo is only used internally, not externally, there’s still a lot of love in the community for all things ‘Dino’. And there’s … Read more


What if you threw a party and nobody came? That was a lurking concern I had about this Open Design initiative, and I needn’t have feared. A global cross-section of … Read more

Creative Strategy On View

The first semi-public viewing of the Mozilla Open Design project took place last week in London at the twice-yearly Mozilla All Hands gathering. More than 150 Mozillians visited and offered … Read more

Our Brand Personality

Based on internal and external interviews, research, and our hypotheses about the future of Mozilla, we developed this discrete set of brand personality characteristics and related positioning statements. Our goal … Read more