Creative Strategy On View

The first semi-public viewing of the Mozilla Open Design project took place last week in London at the twice-yearly Mozilla All Hands gathering. More than 150 Mozillians visited and offered ideas at a pop-up exhibition installed in one of the … Read more

Our Brand Personality

Based on internal and external interviews, research, and our hypotheses about the future of Mozilla, we developed this discrete set of brand personality characteristics and related positioning statements. Our goal is to offer a launching-off point for further discovery, not … Read more

For All

This is theme one of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts as well. This theme is all about equality and accessibility … Read more

The Guide

This is theme two of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts as well. Theme two asks if Mozilla should be seen … Read more

The Protector

This is theme three of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts as well. This theme asks if Mozilla should be seen … Read more

For Good

This is the fourth theme of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts as well. This theme asks if Mozilla should stand … Read more

For Freedom

This is the sixth theme in a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts as well. This theme puts Mozilla forward as the … Read more

Change Makers

This is the fifth theme of a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts as well. This theme puts Mozilla forward as the … Read more

The Fight

This is the final theme in a series of seven. We’ve developed these to help us decide on the future direction of the Mozilla brand, and now we want your thoughts as well. Here, we’re seeing Mozilla as the independent … Read more

Branding in a New Land

I used to know. . . how to do brand identity work. Or at least, I thought I did. It involved locking myself and a small team in a room for a long time and unveiling the results at the … Read more