Design Route F: The Impossible M
We wanted to show the collaborative aspect of the maker spirit in a simple typographic mark. Inspired by both computer graphics and optical illusions, an ‘impossible’ design developed that also … Read more
Design Route E: Wireframe World
Is there a way to hint at the enormity of the internet, yet place Mozilla within that digital ecosystem? This route developed out of experiments with 3D grids and the … Read more
Design Route D: Protocol
If we want to show that Mozilla is at the core of the internet, and has been for a long time, how do we show that it’s a fundamental building … Read more
Design Route C: The Open Button
Mozilla stands for an Internet that’s open to all on an equal basis – but most people don’t realise that certain forces may divide it and close it off. How … Read more
Design Route B: The Connector
Typographic experiments with the ‘Mozilla’ name led to this route – where the letters are intertwined around each other to create two interrelated marks, inspired by circuitry and tribal patterns. … Read more
Design Route A: The Eye
Even though Mozilla’s old Shepherd Fairey-designed dinosaur head logo is only used internally, not externally, there’s still a lot of love in the community for all things ‘Dino’. And there’s … Read more
And then there were five
It’s been a little quiet around here for a week or so because we’ve had our heads down agreeing the final verbal themes for the Mozilla brand project. Six weeks … Read more
RSVP. Yes
What if you threw a party and nobody came? That was a lurking concern I had about this Open Design initiative, and I needn’t have feared. A global cross-section of … Read more
Going deeper into Mozilla’s identity problem
After the fusillade of recent posts and articles on this open design project, it occurred to me that we hadn’t really shared in detail the issues that Mozilla face. So … Read more
What we’ve learned so far…and why we deserve a dope-slap
By now, we hope that you are familiar with how Mozilla is applying its open-source ethos to designing a new brand look (Designing in the Open). Will this quixotic quest … Read more
Creative Strategy On View
The first semi-public viewing of the Mozilla Open Design project took place last week in London at the twice-yearly Mozilla All Hands gathering. More than 150 Mozillians visited and offered … Read more
Our Brand Personality
Based on internal and external interviews, research, and our hypotheses about the future of Mozilla, we developed this discrete set of brand personality characteristics and related positioning statements. Our goal … Read more